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Appearing two weeks ago the Howard Stern of Carpet Cleaning Night Rider (Adwa's favorite man) rode into the Kleen Kuip web discussion board.

For better or for worse he entertained, educated, impersonated and kept every one on their toes laughing or invoking other emotions.

Unfortunately  he seriously insulted a few along the way. He definitely was the most diverse controversial customer I have ever had. He especially came down hard on the IICRC as did a few others with their opinions and gave us all much food for thought.

As much as IICRC members came to the rescue of the organization and so they should, I did not see one upper management come in and offer any form of defense.

From my perspective the whole thing fell into the 20% to 80% formula that seems to rule the world. My survey from my e-mails, phone calls and posts, show me that 20% despised Night Rider and never want him back and 80% are screaming for his return.

My personal feeling is that he was just playing with our heads and to the 20% it got out of control.

Since I am speaking personally I have to say what I got out of all this IICRC negativity is that the IICRC should be thinking Marketing, Marketing Marketing for survival.

Modern carpets and modern chemistry and modern equipment has made the cleaning portion of our business easier and easier this industry needs professional marketing.

Carpetologist wrote: Since I am speaking personally I have to say what I got out of all this IICRC negativity is that the IICRC should be thinking Marketing, Marketing Marketing for survival. Modern carpets and modern chemistry and modern equipment has made the cleaning portion of our business easier and easier this industry needs professional marketing.

Darn gosh Ted I couldn't have said it better myself...like Randy from American Idol would say "I'M FEELIN YOU DOG"