Uniforms

Todd,

You mentioned while talking to me this week about how you are looking into uniforms for employees. You may find it intereting that I sell and service a 5 million population area. I only have two actual customers who shop at my store who wear uniforms and have a polish on their shoes. Man it speaks for itself, I say no more. Anyone who does not get the message is probably the one complaining about how bad things are.

Speaking About Dress Codes:

About 10 years ago I advertised in a Trade Journal an ad that said: Send me $10.00 and I guarantee I will send you the best marketing idea ever to hit our cleaning industry. What I sent them after cashing the cheque was a set of fiber booties. (Foot Covers) that are all the rage today. This will always be an excellent idea. Wearing these in your customers home says you care without opening your mouth. Going back 10 years when I advertised I actually had a first from a customer who said I ripped him off as there could only be worth next to nothing. Then, a call from the magazine management representative telling me they would pull my ad as they saw it as a fraud. Poor Souls. If only they could see the potential, they may be rich today.

Now that I am in a humourous telling story mood, I have an electric do it yourself shoe polisher in my showroom for my customers use. With my humour I decided to put a sign on it that read: You can't clean a carpet with dirty shoes! You can not believe the number of customers who argued with me that said they could. And, do it all the time. Some people just don't get the message.