10,000 th post better make it good
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Category: Carpet Cleaners Discussion
Forum Name: Carpet Cleaners Hangout
Forum Description: General discussion on anything related to carpet cleaning
URL: https://www.kleenkuip.com/forum/forum_posts.asp?TID=3112
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Topic: 10,000 th post better make it good
Posted By: MR. STEAMER
Subject: 10,000 th post better make it good
Date Posted: 13/November/2006 at 6:53pm
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I'm mailing out a 20% coupon to all the customers that have used my service since March 2005. Thats just over 1200 customers.
I was wondering if anyone has had success with this...people read mail that is directly addressed to them. I hope it works
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Replies:
Posted By: Hammy
Date Posted: 13/November/2006 at 7:30pm
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Great idea Steamer, just make sure you have a 2nd, 3rd, 4th, 5th......................etc opinion from outside sources befor you mail it out. People like coupons addressed to them. Nice job on the 10,000 th post. ------------- Could somebody just clean my carpets! |
Posted By: jtuseo
Date Posted: 13/November/2006 at 7:39pm
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Steamer you are going to get a good response. I would mail them out now and mail them out again before Christmas Dec. 4th would be a good date. That is when I am mailing out my next mailer. You will probally see 5%-10% return.
John ------------- WWW.PREFERREDCARPETCLEANING.COM |
Posted By: jtuseo
Date Posted: 13/November/2006 at 7:41pm
Oh one last thing. You do not have to give them a 20% off coupon. On the postcard give them free deodorizer. Its better for you. They will want you to always give them that 20% off in the future. Cya!! Cover your Ass! ------------- WWW.PREFERREDCARPETCLEANING.COM |
Posted By: Superglide Ken
Date Posted: 13/November/2006 at 7:48pm
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MR. STEAMER] I'm mailing out a 20% coupon to all the customers that have used my service since March 2005. Thats just over 1200 customers.
I was wondering if anyone has had success with this...people read mail that is directly addressed to them. I hope it works I disagree about that being a good idea. You are offering a 20% discount for a service that you don't charge enough for already? That has the direct effect of cutting your profit in half after expenses are taken into consideration. Been there and done that. A much better approach is to offer a larger discount on a product with a higher margin that you might not normally sell, like Scotchgard for example. Say you offer 50% off during April. You have 80% margin on this product, so if you reduce the price by 50% you still make 30%. Say you do 100 cleaning jobs a month. Say that 50 of them take the gard. Regular price for 500 sq ft @20/ft is worth $100, but you only get $50 on the promo.The gard costs you $20/job, so you still make $30 . $30/job X 50 jobs gives you a $1500 profit on the gard that month. Now say instead you pick the 20% off instead. You do 100 jobs at a discount. Your job average is $150 per house. Normally you get $15,000, but you just gave 20% of that away or $3000. Not only are your profits down $3000 on the cleaning, but you never made the $1500 on the gard either, so you are out $4500 for the month. So who is smart now Mr Steamer? 
------------- Inventor of the Teflon Wand Glide and the Turboteck Rotary Air Duct Cleaners for TMs. |
Posted By: Hammy
Date Posted: 13/November/2006 at 8:05pm
If Steamer didn't mail out anything what do you think his sales would be. If he gains $15,000 less the 20% or $3000 he is still up $12,000. It's a promotion, Steamer will just have to upsell to make up for it. 20% off can be manipulated any you want, you just have to be creative. ------------- Could somebody just clean my carpets! |
Posted By: Superglide Ken
Date Posted: 13/November/2006 at 8:12pm
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He has too many customers for that to happen, Hammy. Steamer has alot of expenses. If he did $12,000 in sales, he would not make more than $6000 of that.Doing it the way I suggest he could make $17,500 in total and put $10,000 in his pocket. That is how it worked for me about 10 years back. I have done it both ways. Both work, but one way gives you more money, and does not set you up with a bunch of customers looking for 20% far into the future. Something to think about.
------------- Inventor of the Teflon Wand Glide and the Turboteck Rotary Air Duct Cleaners for TMs. |
Posted By: Hammy
Date Posted: 13/November/2006 at 8:39pm
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we still don't know what the 20% off is for. Lets have Steamer answer the question before giving him all the advice. Kenny if you read my first post you would know what I said about getting different opinions. ------------- Could somebody just clean my carpets! |
Posted By: MR. STEAMER
Date Posted: 13/November/2006 at 8:51pm
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20% off all cleaning.....Only to customers that have used us before....I still rand 100 thou direct mail flyers as well..
it's a thank you for using my service...they have until jan 31
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Posted By: Superglide Ken
Date Posted: 13/November/2006 at 9:01pm
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I read it, but I have had enough experience with this issue to know the way I would play it, but you have to understand what market you are in. For 16 years I trained my customers to only buy when there was a sale on. I was busy as hell making very little money because of it.For many of the warm months I was working 150 jobs per month pulling in $10,000 or more a month as Calgary's lowest priced Cleaner($49 for 5 rooms). My customers loved it. I had NO social life cause I was worn out when I was not working.
By 1998, I got smarter. I fired most of my customers and raised my prices 5 times till I was making $.50/sq ft by 2001 instead of the .10 I averaged in 1998. I stopped giving discounts on the cleaning, but gave sales on the gard instead. My earnings per month on my truck often went up to well over $20,000/month as a result.Because I was only cleaning 1/2 the houses as before, my expenses were less than $5000/month of that , so I was making $15,000+ per month from 1 TM. I am not saying the GTA is Calgary, so steamer might not be able to duplicate that experience there, but I know I am never going back to the sales tactic of cutting my cleaning prices. All you do is ensure that your business has little value, and you can only sell your equipment for pennies on the $ when you want to get out. That is what happens to most carpet cleaners. You ask Ted if I am right. He has seen it far to often, and believe me, it does happen to the great majority of companys. I don't want it to happen to steamer, but some guys never learn, so ignore my advice if you want. Your risk, your reward. ------------- Inventor of the Teflon Wand Glide and the Turboteck Rotary Air Duct Cleaners for TMs. |
Posted By: LilNiteRidrhood
Date Posted: 13/November/2006 at 9:10pm
| I would make the offer in Jan and Feb when you need the calls. |
Posted By: dennis_is_ok
Date Posted: 13/November/2006 at 9:12pm
| steamer must get a nice x-mas gift from Canada Post every year. |
Posted By: MR. STEAMER
Date Posted: 13/November/2006 at 9:12pm
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a 20% roll back is only $5 off per room..... I charge $25 per room...I'm no where near 5 rooms for $49... I had a few pit falls this year...with my unexpected number change....and the lack of monthly direct mail...I'm finding this november slower than ever. I got 2 truck sitting here ready to go.
20% gets them off the pot.....and more business is better than no business
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Posted By: MR. STEAMER
Date Posted: 13/November/2006 at 9:14pm
 I only paid 1.8 cents for the bonuspak mailout on the 100 thousand
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dennis_is_ok wrote:Posted By: Hammy
Date Posted: 13/November/2006 at 9:16pm
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Ther are many very succesful carpet cleaning companies that offer specials off ther regular cleaning prices. Kenny you are comparing your rock bottom prices to average prices. Apples to oranges ------------- Could somebody just clean my carpets! |
Posted By: MR. STEAMER
Date Posted: 13/November/2006 at 9:16pm
I always tell people it dries better in the winter...but most don't like the door open...I need a door shield
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Posted By: doug
Date Posted: 13/November/2006 at 9:21pm
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I'am just a good deal anytime of the year? That's because I'am special?? ------------- Just My opinion |
Posted By: Hammy
Date Posted: 13/November/2006 at 9:21pm
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I think before Christmass is a great idea, One of the busy times of the year for cleaning. Cleaning in Jan @ Feb sucks! ------------- Could somebody just clean my carpets! |
Posted By: doug
Date Posted: 13/November/2006 at 9:23pm
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Keep going Steamer you will get to 11,000 by tonite? ------------- Just My opinion |
Posted By: MR. STEAMER
Date Posted: 13/November/2006 at 9:24pm
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you can forget about free Deo or cheap gard... that doesn't get things popping. I have never offer a discount off my cleaning...I don't believe in it. I hate to do it....but it makes the phone ring...
I can't charge anymore
sears $28 dollars a room
service master $25
canadian steam has misleading advertising
the bay is all over the place...
cleanol is going out of business
no-names 10to$15 a room
I charge well enough for my area aint nothing I can do...until I get bigger..lol
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Posted By: doug
Date Posted: 13/November/2006 at 9:24pm
Time is running out as we type to get in on the christmas specilas. they should have already been sent? ------------- Just My opinion |
Posted By: Superglide Ken
Date Posted: 13/November/2006 at 9:25pm
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Take a vacation in the cold months like Doug. Florida is warm? ------------- Inventor of the Teflon Wand Glide and the Turboteck Rotary Air Duct Cleaners for TMs. |
Posted By: doug
Date Posted: 13/November/2006 at 9:26pm
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[
I charge well enough for my area aint nothing I can do...until I get bigger..lol [/QUOTE]
Than starting eating more?? Or raise your prices like SGK to a buck a square and then you will only have to do one driveby a day? ------------- Just My opinion |
Posted By: MR. STEAMER
Date Posted: 13/November/2006 at 9:27pm
| yes I agree......need to get them out tonite times a tickin |
Posted By: MR. STEAMER
Date Posted: 13/November/2006 at 9:28pm
| I have a customer list...so why not use it |
Posted By: doug
Date Posted: 13/November/2006 at 9:34pm
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It would be better if you had someone elses customer list?? ------------- Just My opinion |
Posted By: dennis_is_ok
Date Posted: 13/November/2006 at 10:57pm
| yah hack into fresh-n-clean computer system :) |
Posted By: nightrider
Date Posted: 13/November/2006 at 11:15pm
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NO COMMENT.............NOBODY LISTENS ANYWAY..........................YOU ARE ALL SHOOTING INTO THE DARK EXPECTING A POSITIVE EXPERIENCE..............MARKETING IS A VERY COMPLEX SCIENCE OF CONSUMER BUYING HABITS AND KEY WORDS THAT MAKE THEM REACT........
NIGHTRIDER
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Posted By: cmaster
Date Posted: 13/November/2006 at 11:21pm
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Key words like
FREE.....and SEX is good too 
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Posted By: Superglide Ken
Date Posted: 14/November/2006 at 12:05am
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..YOU ARE ALL SHOOTING INTO THE DARK EXPECTING A POSITIVE EXPERIENCE..............
Isn't that what Doug does when he is in his bush? ------------- Inventor of the Teflon Wand Glide and the Turboteck Rotary Air Duct Cleaners for TMs. |
Posted By: cmaster
Date Posted: 14/November/2006 at 12:30am
Were you watching? 
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Posted By: Superglide Ken
Date Posted: 14/November/2006 at 12:43am
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No, but wasn't it you that told me what was going on there? ------------- Inventor of the Teflon Wand Glide and the Turboteck Rotary Air Duct Cleaners for TMs. |
Posted By: nightrider
Date Posted: 14/November/2006 at 1:26am
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DOUG IS A DIFFERENT STORY........HIS FRIENDS ARE ALL TREES............AND WHEN HE TALKS TO THEM THEY JUST LEAVE NIGHTRIDER
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Posted By: Superglide Ken
Date Posted: 14/November/2006 at 8:26am
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Well, I guess it makes senses then why Doug spends so much time in a bush then Jack, doesn't it? After all, a bush is just a small tree. lol ------------- Inventor of the Teflon Wand Glide and the Turboteck Rotary Air Duct Cleaners for TMs. |
Posted By: MR. STEAMER
Date Posted: 14/November/2006 at 8:38am
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sorry NR I will not do free cleaning and sell gard...NO WAY! work or not work...
sorry NR I will not get involved with charities...and people donate what they feel for cleaning...
NR you have some wild ideas...but I'll stay in the dark
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Posted By: Superglide Ken
Date Posted: 14/November/2006 at 8:47am
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NR you have some wild ideas...but I'll stay in the dark
So , now you are keeping us in the dark, eh Steamer? Do you have the magic handshake or something that gets info sent from NR just for you? lol ------------- Inventor of the Teflon Wand Glide and the Turboteck Rotary Air Duct Cleaners for TMs. |
Posted By: carpetologist
Date Posted: 14/November/2006 at 1:50pm
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Steamer,
Congratulations on the big 10,000th post!
 You don't give yourself enough credit. In-between the BS and innuendos you have spouted much solid info and give us much food for thought. We thank you for that and look forward to the future.
P.S.
Definition of innuendo is an Italian rectal thermometer. ------------- Kleen Kuip Supply Mart Inc. http://www.kleenkuip.com - New & Used Professional Carpet Cleaning Machines, Restoration Equipment, Training, Service and Supplies |
Posted By: Superglide Ken
Date Posted: 14/November/2006 at 2:47pm
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Ted, I do believe that Steamer would have gladly paid the price of getting the shaft to reach that 10,000 post milestone. ------------- Inventor of the Teflon Wand Glide and the Turboteck Rotary Air Duct Cleaners for TMs. |
Posted By: MR. STEAMER
Date Posted: 14/November/2006 at 2:53pm
| It's taking a lot of typing and a lot of BULL to get here....LOL thanks Ted Only 1 year after Douguy |
Posted By: doug
Date Posted: 14/November/2006 at 3:20pm
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Steamer you were the first to reach a 1000. Just another milestone in your dynamic career? ------------- Just My opinion |
Posted By: Superglide Ken
Date Posted: 14/November/2006 at 3:59pm
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Oh come on Doug! You know you are Steamer's hero? ------------- Inventor of the Teflon Wand Glide and the Turboteck Rotary Air Duct Cleaners for TMs. |
Posted By: MR. STEAMER
Date Posted: 14/November/2006 at 4:26pm
| When did I fall so far behind?????6000 more post to go...LOL |
Posted By: Hammy
Date Posted: 14/November/2006 at 4:31pm
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That should keep you busy ------------- Could somebody just clean my carpets! |
Posted By: MR. STEAMER
Date Posted: 14/November/2006 at 4:32pm
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NAW CHANGING THE O-RINGS on the wands and hand tools should...lol
I noticed a little drip
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Posted By: Hammy
Date Posted: 14/November/2006 at 4:40pm
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Those drips can be a real piss off. ------------- Could somebody just clean my carpets! |
Posted By: MR. STEAMER
Date Posted: 14/November/2006 at 4:45pm
| you know it.......drip drip all over the hard wood |
Posted By: Hammy
Date Posted: 14/November/2006 at 4:48pm
Have you ever carried a mop on the truck. Sponge mops work great for that. Better than getting on all fours and wipping it up. ------------- Could somebody just clean my carpets! |
Posted By: cmaster
Date Posted: 14/November/2006 at 5:08pm
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If you had a glide on your wand, you could vac it up wihout scratching the hardwood
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Posted By: Hammy
Date Posted: 14/November/2006 at 5:10pm
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I was pre glides ------------- Could somebody just clean my carpets! |
Posted By: MR. STEAMER
Date Posted: 14/November/2006 at 5:23pm
| maybe I should get a glide??? a greenglide??? or is kenny still in business??? |
Posted By: cmaster
Date Posted: 14/November/2006 at 5:53pm
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Maybe you should get a Greenglide. I hear they are really good
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Posted By: doug
Date Posted: 14/November/2006 at 7:10pm
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Hugh Sinclair sell Greenglides? ------------- Just My opinion |
Posted By: cmaster
Date Posted: 14/November/2006 at 7:38pm
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Probably
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Posted By: doug
Date Posted: 14/November/2006 at 8:15pm
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I know he does? ------------- Just My opinion |
Posted By: MR. STEAMER
Date Posted: 14/November/2006 at 8:47pm
| I need a new wand |
Posted By: Superglide Ken
Date Posted: 14/November/2006 at 8:53pm
What does he charge for them Doug? I know it is more than I charge , but curious how much more? ------------- Inventor of the Teflon Wand Glide and the Turboteck Rotary Air Duct Cleaners for TMs. |
Posted By: jtuseo
Date Posted: 14/November/2006 at 9:28pm
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Push it ,push it, hard and deep. ------------- WWW.PREFERREDCARPETCLEANING.COM |
Posted By: Superglide Ken
Date Posted: 14/November/2006 at 9:36pm
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Keep stroking. ------------- Inventor of the Teflon Wand Glide and the Turboteck Rotary Air Duct Cleaners for TMs. |
Posted By: Hammy
Date Posted: 15/November/2006 at 7:51pm
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That's all he ever does! Rock it! ------------- Could somebody just clean my carpets! |
Posted By: doug
Date Posted: 15/November/2006 at 9:35pm
No idea? ------------- Just My opinion |