It's true that a well-established brand like Sears can carry a level of trust and recognition that may make up-selling easier. However, the success of up-selling often boils down to your personal approach and the value you communicate. Without the Sears name, you have the opportunity to build a brand around yourself. Reliable, dedicated, and with a personal touch.

Highlight the benefits of Scotchgard fabric protector in a way that resonates with your customers. Perhaps emphasize its ability to prolong the life of their carpets, making future cleaning sessions easier and more effective. Share success stories or positive experiences from other clients who opted for the extra protection. It's all about creating a narrative that makes Scotchgard not just a service but a smart investment.

As for selling lines, consider something like, "Give your carpets the VIP treatment they deserve with our Scotchgard protection. It's not just cleanliness, it's a shield against future spills and stains, ensuring your investment stays as fresh as the day it was cleaned."

Building trust and providing value can make customers willingly ask for the "gard" without you even breaking a sweat!

Tony the Tiger

I guess that is why when I read ads for carpet cleaners the co's are more interested in a sales background than a cleaning background. why is that?? Is it the more we do to give the impression to the poor customer that they are actually getting a deal the poorer job we can do for the uneducated  price shopping customer?

 

I called my whole family in to my computer room to have a good laugh at that...

 

is that joe polish BS?

I bought a fridge at The Brick and they wanted to sell me the extended warranty. After I said no, they said "Í musn't understand" and called another person over to 'ëxplain it to me". I then asked this guy how much it would cost to not try and sell me the warranty extention. He looked quite confused. I repeated myself and then offered $10. to him to leave me alone.

The point is WE ALL KNOW ITS COMING--the salespitch that is. But we can always leave the store eh.

With the carpet cleaners in the home its different. The customer has no where to hide. They feel invaded in their own home. This approach has eleviated the shock of the salespitch. They don't have the "why didn't the girl on the phone mention it" syndrome.

It works for us quite well.

As for your rude remarks about SPAM. There are instructions on how to prepare for the carpet cleaner, a stain removal chart, info on anti-allergen and info on protector.

We ask them IF THEY WANT TO RECEIVE THIS EMAIL AND ASK THEM FOR THEIR ADDRESS.

Who sh*t in your corn flakes Doug?

It is all based on the premise that the customer has no where to hide from you when they are in their own homes----and they are caught with an unexpected salespitch. The email now prepares them for the inevitable pitch and they feel informed  AND AREN'T CAUGHT UNAWARE..

It seems to be working, hopefully we will be able to increase our cheerleaders and repeat customer ratios.