Carpet and Floor Cleaning Industry Chat Forum : Door Hangers do they work? https://www.kleenkuip.com/forum/ Copyright (c) 2006-2013 Web Wiz Forums - All Rights Reserved. Thu, 16 Apr 2026 00:27:57 +0000 Mon, 06 Nov 2023 17:14:12 +0000 http://blogs.law.harvard.edu/tech/rss Web Wiz Forums 12.06 360 https://www.kleenkuip.com/forum/RSS_post_feed.asp?TID=6551 <![CDATA[Carpet and Floor Cleaning Industry Chat Forum]]> https://www.kleenkuip.com/forum/forum_images/web_wiz_forums.png https://www.kleenkuip.com/forum/ <![CDATA[Door Hangers do they work? : Door hangers can be pretty effective,...]]> https://www.kleenkuip.com/forum/forum_posts.asp?TID=6551&PID=167834&title=door-hangers-do-they-work#167834 Author: TipTopCleaning
Subject: 6551
Posted: 06/November/2023 at 5:14pm

Door hangers can be pretty effective, but like any marketing tool, it depends on a few factors. The key is targeting the right neighborhoods. I usually focus on areas where my potential customers are more likely to reside.

Distribution is the fun part. You can go the traditional route and hang them manually on doorknobs, which can be time-consuming but personalized. Alternatively, you could explore local businesses or community boards willing to let you leave a stack. Some folks even partner with local newspapers for insertions.

One trick is to make them stand out. A catchy headline, a tempting offer, or a memorable design can make the difference between someone tossing it in the recycling bin and giving your business a second glance.]]> Mon, 06 Nov 2023 17:14:12 +0000 https://www.kleenkuip.com/forum/forum_posts.asp?TID=6551&PID=167834&title=door-hangers-do-they-work#167834 <![CDATA[Door Hangers do they work? : Lots of leg work. When you go...]]> https://www.kleenkuip.com/forum/forum_posts.asp?TID=6551&PID=162728&title=door-hangers-do-they-work#162728 Author: westcovina
Subject: 6551
Posted: 07/January/2011 at 7:10pm

Lots of leg work. When you go you should knock on the door while you are there. All they can say is no.]]> Fri, 07 Jan 2011 19:10:01 +0000 https://www.kleenkuip.com/forum/forum_posts.asp?TID=6551&PID=162728&title=door-hangers-do-they-work#162728 <![CDATA[Door Hangers do they work? : Great Idea! I will give that a...]]> https://www.kleenkuip.com/forum/forum_posts.asp?TID=6551&PID=160859&title=door-hangers-do-they-work#160859 Author: aqualityassured
Subject: 6551
Posted: 26/July/2010 at 9:07pm

Great Idea! I will give that a try.  Thanks.]]> Mon, 26 Jul 2010 21:07:05 +0000 https://www.kleenkuip.com/forum/forum_posts.asp?TID=6551&PID=160859&title=door-hangers-do-they-work#160859 <![CDATA[Door Hangers do they work? : Yeah, it is a pretty good system...]]> https://www.kleenkuip.com/forum/forum_posts.asp?TID=6551&PID=160469&title=door-hangers-do-they-work#160469 Author: awedge
Subject: 6551
Posted: 30/June/2010 at 3:48pm

Yeah, it is a pretty good system although I can't take the credit. I learned this one some 25 or so years ago when I was an assistant manager at Stanley Steamer and it kinda stuck.]]> Wed, 30 Jun 2010 15:48:33 +0000 https://www.kleenkuip.com/forum/forum_posts.asp?TID=6551&PID=160469&title=door-hangers-do-they-work#160469 <![CDATA[Door Hangers do they work? : That&#039;s a great system. Some...]]> https://www.kleenkuip.com/forum/forum_posts.asp?TID=6551&PID=160463&title=door-hangers-do-they-work#160463 Author: Soil Lint Green
Subject: 6551
Posted: 30/June/2010 at 12:15pm

That's a great system.  Some go as far as 5 houses on either side of the client's home and then match it on the opposite side of the street.  Yours I like better because these days the chance that anyone know the people further away than next door or directly across the street is fading fast.  Good suggestion.]]> Wed, 30 Jun 2010 12:15:04 +0000 https://www.kleenkuip.com/forum/forum_posts.asp?TID=6551&PID=160463&title=door-hangers-do-they-work#160463 <![CDATA[Door Hangers do they work? : I have used door hangers for years...]]> https://www.kleenkuip.com/forum/forum_posts.asp?TID=6551&PID=160456&title=door-hangers-do-they-work#160456 Author: awedge
Subject: 6551
Posted: 30/June/2010 at 8:12am

I have used door hangers for years and they work very well for me. I use what has been referred to as the T-system. At every job we do door hangers are placed at the neighbors directly on either side of my customer and one directly across the street (creating the T).

Mine read, "We just cleaned the carpets for customers name and address. For a Prompt, free, courteous estimate please call ###-#### As a new customer please accept 10% off your first cleaning. List of services, bla bla bla."

Cheap advertising and you already gave them the name and address of someone who is happy to refer you. Works very well if you stick with it...
]]> Wed, 30 Jun 2010 08:12:43 +0000 https://www.kleenkuip.com/forum/forum_posts.asp?TID=6551&PID=160456&title=door-hangers-do-they-work#160456 <![CDATA[Door Hangers do they work? : I refer you to the following Wikipedia...]]> https://www.kleenkuip.com/forum/forum_posts.asp?TID=6551&PID=160379&title=door-hangers-do-they-work#160379 Author: Soil Lint Green
Subject: 6551
Posted: 22/June/2010 at 1:27am

I refer you to the following Wikipedia entry for clarification of genericized trademarks:

http://en.wikipedia.org/wiki/Genericized_trademark
]]> Tue, 22 Jun 2010 01:27:25 +0000 https://www.kleenkuip.com/forum/forum_posts.asp?TID=6551&PID=160379&title=door-hangers-do-they-work#160379 <![CDATA[Door Hangers do they work? : Surprisingly, I&#039;ve actually...]]> https://www.kleenkuip.com/forum/forum_posts.asp?TID=6551&PID=160378&title=door-hangers-do-they-work#160378 Author: kkcleaning
Subject: 6551
Posted: 22/June/2010 at 12:13am

Surprisingly, I've actually been taught by trade-mark lawyers that the level of name recognition that ketchup and kleenex achieved so be avoided.   Apparently the issue is that once people start to associate your trade-mark with the industry generally, you lose the ability to prevent others from using your trade-mark. ]]> Tue, 22 Jun 2010 00:13:57 +0000 https://www.kleenkuip.com/forum/forum_posts.asp?TID=6551&PID=160378&title=door-hangers-do-they-work#160378 <![CDATA[Door Hangers do they work? : Mine is almost all driven...]]> https://www.kleenkuip.com/forum/forum_posts.asp?TID=6551&PID=159785&title=door-hangers-do-they-work#159785 Author: duckcountry
Subject: 6551
Posted: 05/May/2010 at 3:29am

Mine is almost all driven by door hangers that I do by myself.  I find that by sticking to the same neighborhoods every month I do get a better result from the marketing efforts.  Name recognition is what marketing seeks to achieve.

Most people call that red sauce dumped on burgers and fries Ketchup. 
When they blow their nose they use a Kleenex.

Ketchup is a trademark name for Catsup.  Only Heinz can use the name but we all ask for it by the Ketchup name.

Kleenex is a trademark name for Facial Tissue.  Only Kleenex has Kleenex products, but most people mean Facial Tissue when saying Kleenex.

Name Recognition.  Using the product name of one company's entry in the field of players whenever meant to refer to the generic.  In my household growing up SKILsaw was interchangeable with circular saw.  Do you take Advil or do you ask for an ibuprofen tablet?  When you cut yourself do you ask for a Bandaid or a bandage?  That is the power of effective marketing.

When customers in my target areas think of Carpet Cleaning I need to get their minds off Stanley Steemer and Rug Doctor.  I can't do that by hitting a neighborhood once every few months. 

The more often I work the target neighborhoods the greater the chance that the name of my company will be on the lips of that little voice in their active heads.  At least my doorhanger is usually on their frig (came from Frigidaire the manufacturer).

Victrola was what we called any record player.  That was RCA's name for it.  Others made turntables too.  Blenders were referred to as Osterizers ( a company's product name), cameras were called a Brownie (kodak's product), photocopy machines and their process are still referred to as Xerox.  Computers are called PCs but in fact that was IBMs name for the Personal Computer.  In the 80s & 90s those copycat systems were very simply called PC Clones.

That is the power of effective marketing.  We live with it in our lives everyday, right?


Edited by duckcountry - 05/May/2010 at 3:55am]]> Wed, 05 May 2010 03:29:47 +0000 https://www.kleenkuip.com/forum/forum_posts.asp?TID=6551&PID=159785&title=door-hangers-do-they-work#159785 <![CDATA[Door Hangers do they work? : Thanks for that info. I use coupons...]]> https://www.kleenkuip.com/forum/forum_posts.asp?TID=6551&PID=159767&title=door-hangers-do-they-work#159767 Author: aqualityassured
Subject: 6551
Posted: 03/May/2010 at 6:56pm

Thanks for that info.  I use coupons and probably get the same return.]]> Mon, 03 May 2010 18:56:28 +0000 https://www.kleenkuip.com/forum/forum_posts.asp?TID=6551&PID=159767&title=door-hangers-do-they-work#159767