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Best Media??

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DCC View Drop Down
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Joined: 31/January/2008
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Post Options Post Options   Thanks (0) Thanks(0)   Quote DCC Quote  Post ReplyReply Direct Link To This Post Posted: 08/March/2008 at 3:10pm

Hand out 10,000 business cards a month, every month.

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John L View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote John L Quote  Post ReplyReply Direct Link To This Post Posted: 07/March/2008 at 11:30am
Yea.. Thats about what i get also 2/400.. Hey Mr.Steamer what's that cost you in postage 300,000 X .26 for postcards = $78,000 US....Guitar%20Headbanger
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MR. STEAMER View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote MR. STEAMER Quote  Post ReplyReply Direct Link To This Post Posted: 07/March/2008 at 9:58am
wow this was on my orginal post over 4 years ago...LOL
 
Let me tell you 2 out of 400 is great... right on target...
 
Since that orginal post...  I've been doing direct mailings at around 300 thousand per month.  If you get 1 % you are lucky...  realistic values are around .45 of a percentage point.
 
now doing mailings to past customers will give you around a 10% return..
 
new customers are hard to pick up.....but once you build up a list keep working it..  I'm almost to 3000 customers now...it's been a long road...and I still got to keep going


Edited by MR. STEAMER - 07/March/2008 at 11:10am
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B Rice View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote B Rice Quote  Post ReplyReply Direct Link To This Post Posted: 07/March/2008 at 2:51am
I tried flyers...out of 400 we would pass out we would get 2 calls. seemed to be a waste of time. Maybe the flyers sucked...Who knows...they were fully colored with pics of a rotovac cleaning?
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B Rice View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote B Rice Quote  Post ReplyReply Direct Link To This Post Posted: 07/March/2008 at 2:48am
Yes, twice this week my custys said "SS said that wouldnt come out" I smiled, sprayed some treatment, almost watched the stains disapear, collected money and smiled
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Adam S. Quote  Post ReplyReply Direct Link To This Post Posted: 06/March/2008 at 9:21am
I've tried door hangers which worked ok, but I never had a return like that. By place your price do you mean pick an area where your familiar with th inside home layouts and give them a quote on the flyer that you leave?
http://www.nu-lifeco.com
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Soil Lint Green View Drop Down
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Joined: 30/December/2007
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Soil Lint Green Quote  Post ReplyReply Direct Link To This Post Posted: 03/March/2008 at 1:03pm
Originally posted by DeepScrub DeepScrub wrote:

Yeah! Every time I go to a job or talk with a customer they bring up SS yellow guys! It's pretty funny to me.I don't have anything against them,but come on they aren't the only people who know how to clean carpet!!


DeepScrub, I have to differ with you on your final point but I do feel like you that they aren't the only guys with a truckmount or portys.

They don't know how to clean carpet.  What they know is a process.  And we all that processes are not enough to deal with the variables in this business.  It takes brains, something they are not allowed to use for liability reasons (because SS doesn't know how to teach and train in anything more complicated than which end of the wand rides on the carpet).  Not a single tech coming to the customer's home is IICRC trained or certified. 

They know nothing about stains.  What they do sets some stains.  They tell the customer "we will try to get that out for you".    With what?  More passes with the wand?  Yeah, like that will work.  I know because I actually hired one of their former techs.  Big mistake.  not trainable. 

I walked out of a home because the customer insisted on holding up what I said about urine treatments needed on her pee hole of a living room carpet by her saying "The Stanley Steemer guy has never said anything like that (implying I was trying to pull a scam)".

No point in converting these groupies of SS.  These are like your friendly Watchtower delivery folks who blindly follow a dogma.  After their white carpet goes the color of a SS van, maybe they will change sides.  In the meanwhile, just remember a fool and his money are soon parted.

I will even put up a flier on the door of the customer who is having or just had SS do a job on them.  I am thinking about setting a trap for them, filming them trying to get red #4 out of carpet and then filming my company making quick work of the same stain.  Put it on those small CDs and leave it at the home of a current SS customer.  Business is Business. 


Edited by Soil Lint Green - 03/March/2008 at 1:06pm
It's ORY GUN, not OR A GONE. Learn to talk.
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DeepScrub View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote DeepScrub Quote  Post ReplyReply Direct Link To This Post Posted: 03/March/2008 at 12:00pm
Yeah! Every time I go to a job or talk with a customer they bring up SS yellow guys! It's pretty funny to me.I don't have anything against them,but come on they aren't the only people who know how to clean carpet!!
"DO YOUR BEST"
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Soil Lint Green View Drop Down
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Joined: 30/December/2007
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Soil Lint Green Quote  Post ReplyReply Direct Link To This Post Posted: 02/March/2008 at 9:14pm
I target fairly new neighborhoods.  Easier to clean, they have more money, and I want to get them before somebody ruins them.  I drive around, find the development, put out the coupons and find messages on my phone when I get back to the home office (office in home I mean).  Fine tuned delivery of my message to just the audience I want.  Let the other rent a rug doctor or call the yellow truck guys.  And I blow off any home with moderate to heavy urine damage.  I am not looking for jobs where you get called back.  Again, let them go to SS.
It's ORY GUN, not OR A GONE. Learn to talk.
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Joined: 30/December/2007
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Soil Lint Green Quote  Post ReplyReply Direct Link To This Post Posted: 02/March/2008 at 9:08pm
Originally posted by John L John L wrote:

Your lucky up there.. I wish they never passed the no call list in the States.. And other laws.. Dead


You can still call.  Just need to scrub your list every 30 days.  Or not scrub and take chances.  There are inexpensive programs you can buy to scrub you list with the latest downloaded list.  One area code is free from the feds.  For me, one is all I need.
It's ORY GUN, not OR A GONE. Learn to talk.
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John L View Drop Down
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Joined: 29/November/2004
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Post Options Post Options   Thanks (0) Thanks(0)   Quote John L Quote  Post ReplyReply Direct Link To This Post Posted: 02/March/2008 at 7:33pm
Have you tried "Direct Response Marketing"..?  Twig%20Poker
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DeepScrub View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote DeepScrub Quote  Post ReplyReply Direct Link To This Post Posted: 02/March/2008 at 6:09pm
Pound the pavement with flyers,place your price.It's what usually get's me jobs.Pass out 300-400 and hope to get about 20-50 jobs off of that!
"DO YOUR BEST"
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B Rice View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote B Rice Quote  Post ReplyReply Direct Link To This Post Posted: 25/February/2008 at 10:50pm
I don't have any ideas but I just wanted to say I appriciate everyone who sharesClap   Worshipper%20Bow
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John L View Drop Down
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Joined: 29/November/2004
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Post Options Post Options   Thanks (0) Thanks(0)   Quote John L Quote  Post ReplyReply Direct Link To This Post Posted: 29/October/2007 at 10:40am
Your lucky up there.. I wish they never passed the no call list in the States.. And other laws.. Dead
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