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Best Media?? |
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Mark McMaster 
Senior Member 
Joined: 22/October/2007 Location: Trenton,Ontario Status: Offline Points: 170 |
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 Posted: 28/October/2007 at 10:51pm |
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Just thought I'd bump this topic back up. nightrider.......you know what you're talking about. I've been lurking around these boards for almost a year now reading your posts. I'm not kissing a$$ on here by no means but you share alot of marketing ideas on here and good ones at that. I've always wanted to try the telemarketing route but never had the cahounas. I'm gonna try your idea of phoning people that I don't care if I land as a custy or not and see how it goes. Thanks for all the ideas. I'd be interested to know your script that you use as well. Even tho I do Tile and Grout, I'm sure that I could tweek it to my advantage.
Thanks and have a good one. Mark |
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nightrider
Marketing Master 
Joined: 12/March/2004 Status: Offline Points: 4656 |
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Posted: 02/March/2006 at 9:25am |
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Edited by nightrider - 22/November/2007 at 11:08am |
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John L
Carpet Cleaning Guru 
Joined: 29/November/2004 Location: I'm Right Here! Status: Offline Points: 4013 |
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Posted: 02/March/2006 at 2:12am |
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Good post duck. When i first started i worked for a co. for 2yrs and seen it go from 3 tech's to 15 in 1.5yrs, And it was the result of their marketing preference, which was telemarketing... I guess they had it set up right. 15 booths/callers, 5 days a week, 12 hrs a day. |
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duckcountry
Master Carpet Cleaner
Joined: 29/October/2005 Location: USA Status: Offline Points: 1082 |
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Posted: 02/March/2006 at 1:41am |
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The problem with telemarketing is the same as with radio, newspaper and TV ads. It is shotgun marketing. Who is your target audience? Is it anyone who has a phone? Any other qualifiers? Like should they own the house? Should they have carpet and not hardwood or tile floors? Should they be making at least $X per year? Should their home be in certain neighborhoods and not in others?
I took data regarding my area. I found out what the average income, home value etc were. I used the data collected and said - OK, I am looking for people who are well healed (middle income or better) and bought a list. That list had only 300 addresses on it but it gave me what I was looking for -- where is my target audience clustered? That is where all of my marketing efforts go. I will let the other guys filter out the rest. Shotgun marketing is like saying "kill them all and let God sort out the good ones from the bad ones". I am not saying that is not effective. I just don't see it as the most productive use of time and resources. Of course, I could be wrong. -=Mike=- |
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Are you in a high paying business or are you just a self employed low paid grunt who thinks this business provides dignity?
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John L
Carpet Cleaning Guru
Joined: 29/November/2004 Location: I'm Right Here! Status: Offline Points: 4013 |
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Posted: 24/February/2006 at 2:08pm |
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KEY CHAIN"S !!!!!!!! Everywhere they go your name goe's.... |
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nightrider
Marketing Master
Joined: 12/March/2004 Status: Offline Points: 4656 |
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Posted: 24/February/2006 at 12:52am |
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Edited by nightrider - 22/November/2007 at 11:07am |
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Dean
Newbie 
Joined: 23/October/2005 Status: Offline Points: 5 |
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Posted: 23/February/2006 at 11:54pm |
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Nightrider, I sure wish I had your confidence |
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nightrider
Marketing Master
Joined: 12/March/2004 Status: Offline Points: 4656 |
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Posted: 23/February/2006 at 11:12pm |
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Edited by nightrider - 22/November/2007 at 11:06am |
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Dean
Newbie
Joined: 23/October/2005 Status: Offline Points: 5 |
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Posted: 23/February/2006 at 6:14pm |
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..."Telemarketing is king, if you're set up right"....... John, please explain this comment, as it sounds a bit ..... |
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John L
Carpet Cleaning Guru
Joined: 29/November/2004 Location: I'm Right Here! Status: Offline Points: 4013 |
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Posted: 22/February/2006 at 10:31pm |
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Display ads in your weekly newspaper's... WHY you ask... These old folks read them weekly's and will see your DISPLAY AD.. Not classified but DISPLAY.. Telemarketing is King if your set up right.. Also, market to your list.......................... |
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Dean
Newbie
Joined: 23/October/2005 Status: Offline Points: 5 |
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Posted: 20/February/2006 at 6:52pm |
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jtuseo, ..I'm sure you're just joking..... |
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jtuseo
Carpet Cleaning Specialist 
GULLY Joined: 23/November/2005 Location: United States Status: Offline Points: 681 |
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Posted: 20/February/2006 at 1:08pm |
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Val-Pak & the internet are the best forms of media
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WWW.PREFERREDCARPETCLEANING.COM
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mvcc
Newbie
Joined: 01/October/2005 Location: United States Status: Offline Points: 9 |
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Posted: 11/December/2005 at 10:50pm |
Edited by kkForumAdmin |
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Dean
Newbie
Joined: 23/October/2005 Status: Offline Points: 5 |
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Posted: 23/October/2005 at 10:24am |
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Mr. Nightrider and Mr. Carpetologist It seems the two of you have a lot of knowledge/experience with telemarketing. I'm very interested in doing it also, as I've seen it can/does generate work. Unfortunately i've seen it in another field being used. I'd appreciate it if ya'll could put me in the right direction for further info and generating a script that WORKS.... Ps.. Email is dscorpio2791@aol.com |
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