Best Media??

LilNiteRidrhood wrote: I believe a spotter bottle with your name on it is by far the best way to keep your company's brand awareness  in their minds.

KEY CHAIN"S  !!!!!!!! Everywhere they go your name goe's....

Good post duck.

When i first started i worked for a co. for 2yrs and seen it go from 3 tech's to 15 in 1.5yrs, And it was the result of their marketing preference, which was telemarketing...

I guess they had it set up right. 15 booths/callers, 5 days a week, 12 hrs a day.

Just thought I'd bump this topic back up. nightrider.......you know what you're talking about. I've been lurking around these boards for almost a year now reading your posts.  I'm not kissing a$$ on here by no means but you share alot of marketing ideas on here and good ones at that. I've always wanted to try the telemarketing route but never had the cahounas. I'm gonna try your idea of phoning people that I don't care if I land as a custy or not and see how it goes. Thanks for all the ideas. I'd be interested to know your script that you use as well. Even tho I do Tile and Grout, I'm sure that I could tweek it to my advantage.

Thanks and have a good one. Mark

I don't have any ideas but I just wanted to say I appriciate everyone who shares  

Have you tried "Direct Response Marketing"..? 

I target fairly new neighborhoods.  Easier to clean, they have more money, and I want to get them before somebody ruins them.  I drive around, find the development, put out the coupons and find messages on my phone when I get back to the home office (office in home I mean).  Fine tuned delivery of my message to just the audience I want.  Let the other rent a rug doctor or call the yellow truck guys.  And I blow off any home with moderate to heavy urine damage.  I am not looking for jobs where you get called back.  Again, let them go to SS.

DeepScrub wrote: Yeah! Every time I go to a job or talk with a customer they bring up SS yellow guys! It's pretty funny to me.I don't have anything against them,but come on they aren't the only people who know how to clean carpet!!

DeepScrub, I have to differ with you on your final point but I do feel like you that they aren't the only guys with a truckmount or portys.

They don't know how to clean carpet.  What they know is a process.  And we all that processes are not enough to deal with the variables in this business.  It takes brains, something they are not allowed to use for liability reasons (because SS doesn't know how to teach and train in anything more complicated than which end of the wand rides on the carpet).  Not a single tech coming to the customer's home is IICRC trained or certified. 

They know nothing about stains.  What they do sets some stains.  They tell the customer "we will try to get that out for you".    With what?  More passes with the wand?  Yeah, like that will work.  I know because I actually hired one of their former techs.  Big mistake.  not trainable. 

I walked out of a home because the customer insisted on holding up what I said about urine treatments needed on her pee hole of a living room carpet by her saying "The Stanley Steemer guy has never said anything like that (implying I was trying to pull a scam)".

No point in converting these groupies of SS.  These are like your friendly Watchtower delivery folks who blindly follow a dogma.  After their white carpet goes the color of a SS van, maybe they will change sides.  In the meanwhile, just remember a fool and his money are soon parted.

I will even put up a flier on the door of the customer who is having or just had SS do a job on them.  I am thinking about setting a trap for them, filming them trying to get red #4 out of carpet and then filming my company making quick work of the same stain.  Put it on those small CDs and leave it at the home of a current SS customer.  Business is Business. 


Edited by Soil Lint Green - 03/March/2008 at 1:06pm