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Mailing flyer to NEW Customers

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doug View Drop Down
King of the One Liners
King of the One Liners

Just My opinion

Joined: 31/January/2004
Status: Offline
Points: 32701
Post Options Post Options   Thanks (0) Thanks(0)   Quote doug Quote  Post ReplyReply Direct Link To This Post Posted: 22/April/2007 at 10:48am
not so well most of the farmers around here are selling out?
Just My opinion
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doug View Drop Down
King of the One Liners
King of the One Liners

Just My opinion

Joined: 31/January/2004
Status: Offline
Points: 32701
Post Options Post Options   Thanks (0) Thanks(0)   Quote doug Quote  Post ReplyReply Direct Link To This Post Posted: 22/April/2007 at 10:51am
So you get very little or no responce to mailouts to potential new customers. You just get repeats from previous customers who are just waiting for you to offer them a special. I found that to be the case years back with mailouts to existing customers. Now I just send them a reminder with no discount and get the same responce. I think specials should be for new customers only?
Just My opinion
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pilediver View Drop Down
Carpet Cleaning Guru
Carpet Cleaning Guru


Joined: 03/December/2005
Location: Sidney BC Canad
Status: Offline
Points: 3235
Post Options Post Options   Thanks (0) Thanks(0)   Quote pilediver Quote  Post ReplyReply Direct Link To This Post Posted: 22/April/2007 at 12:24pm
Offer a referal reward if they book again AND give you a new customer who books at the same time ie a friend or neighbour.
    

Edited by pilediver - 22/April/2007 at 12:34pm
http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC
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MR. STEAMER View Drop Down
True Patriot
True Patriot

Only in the GTA

Joined: 03/March/2004
Location: Canada
Status: Offline
Points: 14544
Post Options Post Options   Thanks (0) Thanks(0)   Quote MR. STEAMER Quote  Post ReplyReply Direct Link To This Post Posted: 22/April/2007 at 12:30pm
I get referals even without a program...I had a $20 referal program...no one ever asks for the 20 bucks...they just give you the referal.

something work somethings don't...

I was thinking of adding a Canada's Wonderland discount for the summer...

or maybe a pet spa get away....

or 1 free golf lession...

for the ladies a free scrapbooking class...

I was going to call it family appreciation days
www.mr-steamer.com
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pilediver View Drop Down
Carpet Cleaning Guru
Carpet Cleaning Guru


Joined: 03/December/2005
Location: Sidney BC Canad
Status: Offline
Points: 3235
Post Options Post Options   Thanks (0) Thanks(0)   Quote pilediver Quote  Post ReplyReply Direct Link To This Post Posted: 22/April/2007 at 12:35pm
Sounds like you got it under control.
http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC
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MR. STEAMER View Drop Down
True Patriot
True Patriot

Only in the GTA

Joined: 03/March/2004
Location: Canada
Status: Offline
Points: 14544
Post Options Post Options   Thanks (0) Thanks(0)   Quote MR. STEAMER Quote  Post ReplyReply Direct Link To This Post Posted: 22/April/2007 at 1:02pm
LOL...Customers use those as bargining tools to get it cheaper...LOL

You can't win...

I charge my price with taxes in..... because I couldn't handle the bickering over paying taxes...

Now I advertise NO TAX...

I have 2 truckmounts..1 portable and a cimex...I'm bigger than most in the GTA...LOL

www.mr-steamer.com
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cmaster View Drop Down
IICRC Instigator
IICRC Instigator


Joined: 29/January/2004
Location: Canada
Status: Offline
Points: 29693
Post Options Post Options   Thanks (0) Thanks(0)   Quote cmaster Quote  Post ReplyReply Direct Link To This Post Posted: 22/April/2007 at 1:18pm
Everybody is looking for a deal

The STD Meter
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Ken Harris View Drop Down
Grand Potentate
Grand Potentate


Joined: 12/January/2006
Location: Canada
Status: Offline
Points: 1120
Post Options Post Options   Thanks (0) Thanks(0)   Quote Ken Harris Quote  Post ReplyReply Direct Link To This Post Posted: 22/April/2007 at 2:24pm
If you want to create lots of business Steamer, use this special. It was my most successful way to generate business before I moved up to the high end market back in 2000.

Offer 1 room cleaned FREE with every 4 rooms cleaned at your regular price. You move the pricing up 25% on all your rooms to pay for it and so lose nothing on your bottom line per room.But the huge increase in the jobs you get offering this means you make alot more money. It also stops the customers that might call you to clean only 2 rooms, cause now they will order 4 rooms to get the free room as well.

Here is an example how this works:

Before:

5 rooms @$20/rm = $100.00.......not much volume

After:

4 rooms @ $25/rm = $100.00
1 room FREE
Total.............$100.00........Lots more jobs

Your referrals go way up because everyone wants to tell their friends about the great deal they got from you. You advertise way less because of that, so your net income per $100 of business done increases.This method more than TRIPLED my business in one year(1999) from the year before. It will work even in the GTA.
Inventor of Teflon Carpet Wand Glides.Free Glides for all Cleaners in June!
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doug View Drop Down
King of the One Liners
King of the One Liners

Just My opinion

Joined: 31/January/2004
Status: Offline
Points: 32701
Post Options Post Options   Thanks (0) Thanks(0)   Quote doug Quote  Post ReplyReply Direct Link To This Post Posted: 22/April/2007 at 2:36pm
Steamer you need to tell these people if you take anything off the invoice your boss will deduct it from your pay??
Just My opinion
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John L View Drop Down
Carpet Cleaning Guru
Carpet Cleaning Guru


Joined: 29/November/2004
Location: I'm Right Here!
Status: Offline
Points: 4013
Post Options Post Options   Thanks (0) Thanks(0)   Quote John L Quote  Post ReplyReply Direct Link To This Post Posted: 22/April/2007 at 2:51pm

MrS. If you dont collect the sales tax on the spot.. You will have to pay out of your own pocket to the taxman

I run specials all year long.. Why "Just for new cusomers"? Are new customers special..
 
My client base is more special than they are...
 
Give them all specials..
 
 
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nightrider View Drop Down
Marketing Master
Marketing Master


Joined: 12/March/2004
Status: Offline
Points: 4656
Post Options Post Options   Thanks (0) Thanks(0)   Quote nightrider Quote  Post ReplyReply Direct Link To This Post Posted: 22/April/2007 at 2:54pm
Smile

Edited by nightrider - 16/November/2007 at 7:49pm
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cmaster View Drop Down
IICRC Instigator
IICRC Instigator


Joined: 29/January/2004
Location: Canada
Status: Offline
Points: 29693
Post Options Post Options   Thanks (0) Thanks(0)   Quote cmaster Quote  Post ReplyReply Direct Link To This Post Posted: 22/April/2007 at 3:23pm
You stay home and sell your one glide to 1000 suckers

The STD Meter
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doug View Drop Down
King of the One Liners
King of the One Liners

Just My opinion

Joined: 31/January/2004
Status: Offline
Points: 32701
Post Options Post Options   Thanks (0) Thanks(0)   Quote doug Quote  Post ReplyReply Direct Link To This Post Posted: 22/April/2007 at 3:54pm
I havew cleaners around that have been advertising 25% off for the last 10 years
Just My opinion
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pilediver View Drop Down
Carpet Cleaning Guru
Carpet Cleaning Guru


Joined: 03/December/2005
Location: Sidney BC Canad
Status: Offline
Points: 3235
Post Options Post Options   Thanks (0) Thanks(0)   Quote pilediver Quote  Post ReplyReply Direct Link To This Post Posted: 22/April/2007 at 5:03pm
Take advantage of our whole house special (minimum 5 rooms) for $129.00 and our carpet protection package for $99 and we will donate $25 to your choice of Child Find or the SPCA.
http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC
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