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Ream57
Senior Member Joined: 08/August/2007 Location: United States Status: Offline Points: 142 |
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Posted: 27/September/2007 at 5:56pm |
Edited by Ream57 - 05/December/2007 at 12:21pm |
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I got money in the bank, but E on the tank.
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nightrider
Marketing Master Joined: 12/March/2004 Status: Offline Points: 4656 |
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Edited by nightrider - 22/November/2007 at 12:32pm |
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splash_$$$_dash
Carpet Cleaning Specialist Joined: 07/April/2004 Location: Toronto Status: Offline Points: 742 |
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souds like a small company
1 man operation who brings his kids to pull the hoses. |
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Ream57
Senior Member Joined: 08/August/2007 Location: United States Status: Offline Points: 142 |
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So what do you suggest? |
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I got money in the bank, but E on the tank.
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Ream57
Senior Member Joined: 08/August/2007 Location: United States Status: Offline Points: 142 |
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How does it sound like a small company and why not? Don't people now-a-days prefer the mom and pop companies where the owner is going to come in and clean his heart out for you as opposed to Mr. Big Time Steemer who is going to send an employee to your doorstep who could probably care less about you or your carpet? |
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I got money in the bank, but E on the tank.
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nightrider
Marketing Master Joined: 12/March/2004 Status: Offline Points: 4656 |
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Edited by nightrider - 22/November/2007 at 12:32pm |
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duckcountry
Master Carpet Cleaner Joined: 29/October/2005 Location: USA Status: Offline Points: 1082 |
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Provide an incentive to the potential buyer. What do they get if they buy from you? What do they stand to lose if they don't buy? Use a call to action by providing a expiration date to prompt them to call. Why the special (celebrating X years in business)?
You are going after people who have used pros before. What is it that they probably didn't like about the last guys? So how are you different? What guarantees? Dry in 2 hours? Traffic patterns are just a memory? What they are looking for I believe is a great price, a cleaning miracle and a professional approach. Start with price, let it open the door for you and they help the prospect understand how teflon kept their carpet in the great shape it is in now and how fortifying that teflon will keep it going strong. Sell them on grooming rakes for their carpets sake (before vacuuming to lift fibers and after as a cosmetic treatment). Sell the sizzle that is your excellence. The words I saw would not do it for you, I honestly believe. |
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Are you in a high paying business or are you just a self employed low paid grunt who thinks this business provides dignity?
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Ream57
Senior Member Joined: 08/August/2007 Location: United States Status: Offline Points: 142 |
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Thanks guys, I will definitely work on that. I'll post my new and improved Car Mag Ad when I get it thought out. Thanks again |
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I got money in the bank, but E on the tank.
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Ream57
Senior Member Joined: 08/August/2007 Location: United States Status: Offline Points: 142 |
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Edited by Ream57 - 29/September/2007 at 11:18pm |
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I got money in the bank, but E on the tank.
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Ream57
Senior Member Joined: 08/August/2007 Location: United States Status: Offline Points: 142 |
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Edited by Ream57 - 05/December/2007 at 12:21pm |
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I got money in the bank, but E on the tank.
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duckcountry
Master Carpet Cleaner Joined: 29/October/2005 Location: USA Status: Offline Points: 1082 |
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PURE FIBER CARPET CLEANING ALWAYS THE BEST GUARANTEED 540-292-4578
Keeping it short and sweet - nobody has enough time to read the side of a van they are passing. Get wordy on printed ads, not that anyone reads the whole ad anyways (more of a skim for key elements). Key word - guaranteed. |
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Are you in a high paying business or are you just a self employed low paid grunt who thinks this business provides dignity?
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nightrider
Marketing Master Joined: 12/March/2004 Status: Offline Points: 4656 |
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Edited by nightrider - 22/November/2007 at 12:32pm |
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Ream57
Senior Member Joined: 08/August/2007 Location: United States Status: Offline Points: 142 |
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I've always been scared of putting GUARANTEED on anything because people are so sue crazy now a days. What if I say " ALWAYS THE BEST GUARANTEED or SATISFACTION GUARANTEED". Then they call me back and say " you told me you were the best but I've had better and you said always the best GUARANTEED (aren't people always looking to get something for nothing?). Then what? |
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I got money in the bank, but E on the tank.
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nightrider
Marketing Master Joined: 12/March/2004 Status: Offline Points: 4656 |
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Edited by nightrider - 22/November/2007 at 12:33pm |
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