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Marketing and promotion discussion |
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John L ![]() Carpet Cleaning Guru ![]() Joined: 29/November/2004 Location: I'm Right Here! Status: Offline Points: 4013 |
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Some customers DO care..
I ran portys for 15yrs and TMs for 5 and from my experiences many do care what you clean with...
I was turned down about 5 times by NEW customers when i pulled in their driveway with a porty in a hachback car or a mini-mini-van..
And always was thinking "I feel like a fool using this piece of plastic crap, hope they don't cancell on the spot! Which a few did...
CUSTOMER: Where's your big machine in the Van?
![]() ME: I would show them my porty...
![]() CUSTOMER: Oh no, your not cleaning my carpets with that, I can rent one of them...
![]() The rest of your post is on target...
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nightrider ![]() Marketing Master ![]() Joined: 12/March/2004 Status: Offline Points: 4666 |
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![]() Edited by nightrider - 22/November/2007 at 11:37am |
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Babs ![]() Newbie ![]() Joined: 26/September/2005 Location: Australia Status: Offline Points: 7 |
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Hey Knightrider, I just posted you regarding your TM. Put all the nit picking aside and I intend no offence to others on here you seem to really have it down patt. I would like to pick your brains regarding advertising, I am spending thousands a month in flyers to homes, the response has been pretty good though I put it down to my closing ratio and getting the booking on the enquirery. Though I need more calls coming in, and have been considering the yellow pages, but I did not think it was worth having a smaller add. A half page here in Australia is about 30K p/a scared me off a bit though it could be worth it. And your comment regarding radio got me thinking also.
I would appreciate any advice or foresight ideas from yourself to help me in my fairly new businessseen as it wont conflict with you in USA.
Some of the best advice I have received in my life have been from guys like yourself who have done the hard yards.
If you like you can email me direct.
Thank you,
Babs.
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OxyMagic ![]() Newbie ![]() ![]() Joined: 15/March/2006 Location: United States Status: Offline Points: 1 |
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Good post. Thanks for the info for us newbies. Looking forward to learning a lot about cleaning and adding some info of my own to these posts.
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jtuseo ![]() Carpet Cleaning Specialist ![]() ![]() GULLY Joined: 23/November/2005 Location: United States Status: Offline Points: 681 |
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I know those guys to. Im my city they have their mail out flyer advetizing 2 rooms $19.95 They really are a disgrace
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WWW.PREFERREDCARPETCLEANING.COM
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Erik06Erik ![]() Newbie ![]() ![]() Joined: 01/June/2005 Location: United States Status: Offline Points: 13 |
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To americian cleaning guy Boost your web site popularity by creating signiture every time you post a reply. We also use the rotovac technology and we spend all of our time optamizing our web site. In fact our web site is our number one marketing tool. Set your signature by going to EDIT PROFILE, then uses the forum code to set your link to your page like we have at the bottom of this post. Every time you post a message on this or any forum you will increase your site's popularity in the eyes of search engines. Just a little tip we paid big bucks to learn!!! Edited by Erik06Erik |
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MR. STEAMER ![]() True Patriot ![]() Only in the GTA Joined: 03/March/2004 Location: Canada Status: Offline Points: 14549 |
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Well said AC.... no one like a hostage in their own home.... Tech's pressure sell because it makes the boss happy... 300% and 400% upsell makes everyone happy except the customer, that will most likely never use your service again |
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www.mr-steamer.com
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Americancarpet ![]() Groupie ![]() ![]() Joined: 14/March/2004 Location: United States Status: Offline Points: 61 |
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I make a nice profit without having to upsell. If I don't think they need protectant then I don't try and sell it to them. One of the major problems with this industry today is high pressure sales. People call companies because they offer a good job at a fair price and then when they show up to clean all they want to do is sell you extra stuff. That leaves a VERY BAD taste in a customers mouth and gives the overall industry a bad reputation. Kinda like a used car salesman......not all of them are golddiggers and not all are out to cheat you but the stigma that has followed the profession has haunted them for many years. I'm not saying that you shouldn't try to upsell a little but don't try and take the person to the "cleaners" (no pun intended) with the charges. Rather than sell them something they don't really need....try selling them something they DO need. Like a service plan!
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doug ![]() King of the One Liners ![]() Just My opinion Joined: 31/January/2004 Status: Offline Points: 32711 |
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Mr.Steamer: You are right SGK is a real winner?
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Just My opinion
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MR. STEAMER ![]() True Patriot ![]() Only in the GTA Joined: 03/March/2004 Location: Canada Status: Offline Points: 14549 |
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It's great to work for yourself... but it's also great to get all that experience with all the calls the big guys get
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www.mr-steamer.com
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doug ![]() King of the One Liners ![]() Just My opinion Joined: 31/January/2004 Status: Offline Points: 32711 |
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Well I if you don't believe me ask Steamer?
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Just My opinion
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MR. STEAMER ![]() True Patriot ![]() Only in the GTA Joined: 03/March/2004 Location: Canada Status: Offline Points: 14549 |
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www.mr-steamer.com
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doug ![]() King of the One Liners ![]() Just My opinion Joined: 31/January/2004 Status: Offline Points: 32711 |
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Mr. Steamer went down to the GTA He was looking for a sole to steal He was in a bind and a way behind And he needed to make deal The devil said my neame is Earl And it might be a sin But I will only tell you once you son of a gun I am the BEST THRE HAS EVER BEEN Edited by doug |
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Just My opinion
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MR. STEAMER ![]() True Patriot ![]() Only in the GTA Joined: 03/March/2004 Location: Canada Status: Offline Points: 14549 |
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it's been about 10 years doug.... I'm a man that is willing to work for the devil... thats the only way one can be intoduced to true evil |
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www.mr-steamer.com
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