Marketing and promotion discussion

MR. STEAMER wrote: Adwa...I'm not worried unless you are an auditor from the government...and if you are ....in that case I ment Johnny Cash you know the singer

That difference from certified cleaners with echics.  They are for hire they are not for sale.  Cash or no cash

      Mr. Steamer I can't beleive you said the CASH word!!!!!!!   

I'd like to see your balance sheets.  It comes down to profit, right?  My best relationship(no sex) brings me in $30,000 a year with absolutly no advertising, except a caramel latte here or there.  My next relationship(no sex, plus I'm not gay) He provided me $12,000.  Again, no advertising except a couple of lunches here and there.  I'm sure your bringing in Lots of money with your advertising campaigns, but what are your profits?  Advertising is great for picking up new relationships, not making profits. How much more money do you make the 2nd time they call compared to the first(again,PROFITS)?  I appreciate your confident opinions, but your wrong on the opinion that the relationship doesn't matter.  What about security?  My customers get other cleaners asking them for business all the time,  They will not change.  WHY IS THAT?  The BIG BOYS in town can't get their business.  The UNDERCUTTERS can't snach them away either.  They're committed to me, and I to them.  It's really nice to only have to service 10 major customers, insted of paying for new ones a thousand times over.   Yellow pages in my opinion are the most stratigic for finding people who are looking for our services.  In this case, your COKE theory is correct.  The copy cat game is just a way to get your company confused with the others.  The unique name and concept will be remembered when the need comes up, not "the steamer guy who was here last time, what was his name again?". (NOT YOU MR. STEAMER, I"M SURE YOU KEEP ALL YOUR CUSTOMERS)

Hey Jack, 

I like your style, and I agree with you.   We are not in the carpet cleaning business; we are in the marketing business.  Marketing to one person at a time may feel good, but it's futile.  I reach over 1,000,000 homes with yellow pages advertising.  It costs a lot, but it works.  

I looked into radio, but 40 spots over a one week period cost $1k in my area.  If I owned ten trucks, I might work it into the budget, but for now, it just doesn't make sense.  I am considering a bulletin board ad. Has anyone ever tried bulletin board advertising? 

Barry

 

 

 

I have found that if you use your business card to it's max potential you get fantastic results. Make one side of it a coupon of some sort. You have to give them a reason to call YOU and not your competitor. Give them something worth hanging on to andn as long as you did a good job the first time...they WILL CALL you back when the time comes.

punk I think not.....but you have to believe in what you sell...if your not selling the best then why are you selling it????

When I walk into a house...like we all do, some of us sell cleaning...I sell an experience....I am damn proud of the job I do...it doesn't matter who I do it for, I'm a carpet whore I'll clean for anyone and everyone.....

Yes I am King...and when I'm in your house your the kings best friend...and you get that royal treatment...

Yes doug's probally forgotten more stuff that I'll ever know...but it was most likely useless stuff...cuz I know my job...I do it the damn best...

there can be more than one best...two best.... three best

But once Mr. Steamer walks through your door, your getting His BEST! and thats the damn BEST!!

 

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Millions served

1 reservice(she was a BEE with an itch)

Mr. Steamer Carpet Cleaner

I'm just damn good....better than you...you and you!I'm the best...the best of the best.  If I clean your customer, it'll be mine by the end.