Desperately seeking advice on advertising |
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Keith33
Newbie Joined: 25/January/2008 Location: NJ Status: Offline Points: 10 |
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Posted: 26/January/2008 at 12:22am |
Hello my name is Keith,I am new to this forum.About a year ago I started my own carpet cleaning bussiness.I am finding out the hard way how expensive advertising is.I placed an ad in the yellow pages and very poor results.Really just turned into a money pit.What are the best ways to get consistant work?Does internet services such Leads.com or servicemagic really work?Or how about direct mailers such as valpak?I'm really scared to just throw away any more money.If anyone can give input on things they done when they were started out,it would be greatly appreciated.The actual carpet cleaning is second nature to me,finding jobs on a consistant basis is a whole other ball game.Thank you and God bless
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Hammy
Carpet Cleaning Guru Joined: 27/September/2006 Location: Canada Status: Offline Points: 10330 |
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I knocked on business doors for two years and followed up
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Could somebody just clean my carpets!
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MR. STEAMER
True Patriot Only in the GTA Joined: 03/March/2004 Location: Canada Status: Offline Points: 14544 |
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There is no way to explain it. All I can tell you advertising hurts. Nothing really works now a days. I do a lot of direct mail, doesn't seem bad, but it's not the greatest. I'm going to try Can Pages this year...but I doubt it will make much difference.
You got to bleed money until you get enough good custys to help you make a living on just referrals and repeats
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www.mr-steamer.com
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nightrider
Marketing Master Joined: 12/March/2004 Status: Offline Points: 4656 |
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Keith33...........you are NOT asking a fair question for todays market and consumer. If I were to ask Mr. Sears or Mr. Robuck how they got started, they would tell me selling socks door to door and having a watch repair shop, then when mixing the two they became Sears Robuck...........sounds easy enough but it can not be done in todays market and consumers buying habits .
Carpet cleaning is a dog eat dog kind of business..............it just boils down to how hungry you are , and what you're willing to do to fill your stomach.
I would start with a marketing course, and get educated............the rest will follow.
Nightrider Edited by nightrider - 26/January/2008 at 6:28pm |
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mfeeney13
Newbie Joined: 23/January/2008 Location: Arizona Status: Offline Points: 11 |
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Hey Keith! I've been running my own carpet cleaning business for almost 4 years and I have tried a lot of things that didn't work. Val-pak barely broke even each month, and I did it for about a year! The first phone book I did was great but that has fallen off drastically over the last year. I find the most consistent means for your money is internet ads. Also look into google and other search engines to get at the top of the lists when people search. It costs me about $10 per month and I'm at the top. It's based on key words. I also do Yahoo yellow pages and superpages.com. Also try local flyers and other local newspapers that get sent out once a month. They are great for the money. Phone books are WAY too expensive for what you get back. I hope that helps.
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Keith33
Newbie Joined: 25/January/2008 Location: NJ Status: Offline Points: 10 |
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I appreciate the advice my friend,thank you.
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DeepScrub
Senior Member Joined: 23/October/2007 Location: United States Status: Offline Points: 102 |
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pound the pavment,sneak into apartment complex's and put your stuff everywhere!! pound the pavement!!
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"DO YOUR BEST"
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FuzzSucker
Senior Member Joined: 02/February/2008 Location: Lost and Found Status: Offline Points: 206 |
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The best advertising is free advertising.
Edited by FuzzSucker - 07/January/2009 at 12:02am |
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