Business Marketing Advertising and Promotion Discussion

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Flyers.. Who does them?

Printed From: Carpet Cleaning Forum
Category: Carpet Cleaners Discussion
Forum Name: Business Marketing Advertising and Promotion Discussion
Forum Description: How do you successfully promote your business? Offer and receive advertising tips
URL: https://www.kleenkuip.com/forum/forum_posts.asp?TID=2249
Printed Date: 13/May/2025 at 1:02pm
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Topic: Flyers.. Who does them?

Posted By: pirate
Subject: Flyers.. Who does them?
Date Posted: 29/December/2005 at 8:23pm

High quality color printer. High quality paper. A good marketing pitch on the flyer. Walk 200 flyers a day over 80 selected middle class neighborhoods then repeat. Each house will receive a flyer with some sort of special once every four months.. This is what I am going to use my first few months to a year or longer.. Of course other commercial advertisements will be used also along the way with referals, and repeat business.

I was wondering if any one else has tried this.. I know it isnt the easiest way but it is a cheap effective way I believe..

Replies:

Posted By: jtuseo
Date Posted: 03/January/2006 at 8:33pm

I tend to think my flyers work in very rich neighboorhoods and lower class areas but they own the homes.

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WWW.PREFERREDCARPETCLEANING.COM

Posted By: Kevin A.
Date Posted: 27/September/2007 at 8:48pm

I have tried them offering coupon deals, sticking them in news papers. Like others on the board have posted, yeild about a 1.5% return.

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kc anderson

Posted By: duckcountry
Date Posted: 01/October/2007 at 11:24pm

full color, 3 coupons to a page. Use paper cutter to break them into 3 coupons. Keeps things cheaper for me without sacrificing quality. Always use the same coupon with the 2 room, 5 room and upholstery special.

I market the same way you do. Always hit the same neighborhoods and do it every month. Here is why:

Avg 1 in 3 homes use pros to clean carpet
Avg 21 months between cleanings

We rarely know who uses pros and if this is the monthor a year from now. Getting our name in front of the prospect every month is name recognition done cheaply. Bottom line is we never know who is going to buy a cleaning each moth but we do know the ones who will get the service done this month get it from somebody and that somebody might as well be us.

Nearly every customer of mine comes from one large development and another pro lives there.

If you have ever fished, you know you have to present the lure several times sometimes before you get a strike from the fish who was there fully aware of each cast but forgetting the previous casts. This approach to marketing is similar as are TV ads.

Posted By: doug
Date Posted: 02/October/2007 at 7:45am

Are you saying you are counting on them forgeting they used you before??

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Just My opinion

Posted By: duckcountry
Date Posted: 02/October/2007 at 12:32pm

Is that what you honestly got out of what I said?

Posted By: doug
Date Posted: 02/October/2007 at 2:43pm

pretty much

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Just My opinion

Posted By: duckcountry
Date Posted: 02/October/2007 at 4:01pm

I am speaking of ads that are not acted upon. Whether they are yours or those of your competitors.