Promotion Budget
Printed From: Carpet Cleaning Forum
Category: Carpet Cleaners Discussion
Forum Name: Business Marketing Advertising and Promotion Discussion
Forum Description: How do you successfully promote your business? Offer and receive advertising tips
URL: https://www.kleenkuip.com/forum/forum_posts.asp?TID=3037
Printed Date: 28/April/2024 at 3:11pm
Software Version: Web Wiz Forums 12.06 - https://www.webwizforums.com
Topic: Promotion Budget
Posted By: trole4us
Subject: Promotion Budget
Date Posted: 30/October/2006 at 12:36am
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hii,
i would like to know how much you guys spending for promotion?! what is the best method to advertize my carpet cleaning business? right now im spending almost 1,000$ a week for full page on weekly magazine. this magazine is FREE and maild to 100,000 people. right now i just cover my expenses but im sure in couple of weeks it will be better. thanks. |
Replies:
Posted By: nightrider
Date Posted: 30/October/2006 at 12:54am
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Oh Yeah............A couple of weeks should do it,.......... was the magazine mailed to 100,000 people or homes. If it is homes then you may be getting calls from 300,000 people or more. How many phone lines do you have, and how many people to staff the phones.
Nightrider
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Posted By: Ninja-wand
Date Posted: 30/October/2006 at 1:53am
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Thats just waaay too much to spend on advertising IMO.
------------- I'll make you TAP OUT!!! |
Posted By: MR. STEAMER
Date Posted: 30/October/2006 at 7:21am
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it must be working.....
is it working??? 1000 a week is a lot...but if it's working...it aint that much.. ------------- www.mr-steamer.com |
Posted By: trole4us
Date Posted: 30/October/2006 at 10:28am
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mmm...
nightrider yes , i mean 100,000 Household. and i got only 5-10 jobs a week... so i dont need to hire more people to answer the phone calls. i live in florida state and we have alot of competitors, on the same book\magazine we have another 4 and sometimes 5 carpet cleaners. Ninja-wand, what king of advertizing you do?! MR. STEAMER , right now like i said i work to cover the expenses but i hope it will be better in future... |
Posted By: nightrider
Date Posted: 30/October/2006 at 1:55pm
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All you need in Floria is a good vacuum cleaner..........................99.9 % of all dirt is sand.........
nightrider
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Posted By: Rampage
Date Posted: 30/October/2006 at 2:12pm
My kids must be working overtime to find that other .1% that they bring in... ..lol.
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Posted By: danmarck82
Date Posted: 30/October/2006 at 4:47pm
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When you first start , unfortunately covering you ad is all that happens sometimes. 1-3% call back is all you can expect. $1000.00 advertising @ month is a lot for a one unit operation. commercial accounts are going to be necessary as a back up and those take some leg work to get.
Keep plugging away. Don't let your advertising become an Ego Trip. The advertising either works or you have to FIRE it. and move on . A nicely lettered Van and a lot of business cards and a good pair of shoes is well placed money when first starting $ 1000.00 in this area will last a lot longer than one flyer and will serve you well in the long haul. |
Posted By: MR. STEAMER
Date Posted: 30/October/2006 at 5:47pm
thats 250 000 per month...it's been pretty consistant I did it all 2005 and parts of 2006 ------------- www.mr-steamer.com |
danmarck82 wrote:Posted By: trole4us
Date Posted: 31/October/2006 at 3:28am
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MR. STEAMER , you right cuz i never got 1-3 percent on my advertizing. i wish!
100,000 household and got maybe 10 phonecall, it's not even 0.01 percent. |
Posted By: John L
Date Posted: 31/October/2006 at 12:24pm
 All you need is Flyers sent out for FREE.... lol!!
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Posted By: nightrider
Date Posted: 31/October/2006 at 1:02pm
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I never heard so much dribble from a thread as this one. First it starts off with dumb comments how trole4us spends $ 1000.00/week on advertising only to perhaps break even when the fat lady sings.
Trole4us..........either you have too much money or a lack of brains............I think I'll go with the lack of brains and an overworked imagination.
If you or anyone else wants to blow $1000/week in advertising, this is how you do it...............approach all the charity organizations in a 50 mile radius and offer FREE carpet cleaning as a promotional stunt in return you receive FREE advertising from Radio, T.V , Magazines , Talk Shows , Banners , Word of Mouth , Flyers , Newsletters , advertising from other major companies also offering Free time or services to the cause. The possibilities are endless............all for the price of investing $ 1000.00/week in Free carpet cleaning ( or whatever services )
The return is GREAT, and at least you get a Bang for the Buck.
Nightrider
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Posted By: MR. STEAMER
Date Posted: 31/October/2006 at 1:27pm
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NR gimmicks make you look cheesey.....Don't play with free carpet cleaning.
You want to make money??? you got to put out more advertising than you need.... do all the paks in your area... drop ads weekly in the local news paper...label your vans...make everyone you know drive with your ad on their back glass...Busses...Local Radio...those bastards over at the realestate offices....Yellow pages
I know what your thinking...
10 grand a month easy right.....YUP!
but instead of booking 20 to 30 calls for the month you book 200 to 300 calls
yes so you're only breaking even
yes you're working like a dog
yes all your money is going to the advertisers
But if you have done a good job...you have one of the greatest customer lists after a year...
I didn't do enough
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Posted By: doug
Date Posted: 31/October/2006 at 1:34pm
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Work or advertising?? ------------- Just My opinion |
Posted By: MR. STEAMER
Date Posted: 31/October/2006 at 3:14pm
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I did a lot of work that paid for the advertising....lol
but not much else....lol
but it has been a great year of repeat business without the cost of advertising...
but I only wished I had done more
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Posted By: nightrider
Date Posted: 31/October/2006 at 3:57pm
| Steamer...........I had up to 5 truckmounts, made alot of money, spent alot of money, but the bottom line was I never really made any money........it was just a game of catch up from season to season..........The only real money I made was the cash my guys brought in and the odd cash job I did myself................... My previous post was not about advertising but rather a concept to get your name out there for FREE to attract new customers, the free-be's are just a marketing ploy.......the yield from that ploy is endless contacts. When I did that in the 80's I met people in high positions who hired my company just because I was a nice guy doing things for charity , I also donated 10% of profits to needy organizations . Advertising is a great tool, ........so is a mitre saw........but if you don't know how to use those tools...............They are useless. Nightrider |
Posted By: MR. STEAMER
Date Posted: 31/October/2006 at 6:17pm
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Sorry NR free carpet cleaning sets off RED FLAGS for me... In my life time I have won soooooo much free trips free tv's free sex
but you can bet I paid for it in the end DOUBLE TRIPPLE...
When you say FREE people say WHATS THE CATCH.....
I run more fun ads....food passes... movie passes...
Right now until X-MAS I'm running $40 Fridays...Steam Clean any one room for $40.....only on Fridays
These kind of things make it fun for the customer and it doesn't set off the red flags...
Give away till it hurts after they pay full price for your cleaning.
I look at it this way once free always free.... you never want to give your service away for free just to spread you name..
I would never want to be known as the FREE GUY
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Posted By: trole4us
Date Posted: 31/October/2006 at 6:35pm
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nightrider, i feel very bad now cuz you guys say i paid away more then what you guys spend on advertizing.
but, i have no choice... that is the price here, and they dont give more discounts. (believe me i tried) i look for alot of way to advertize my new business. the only magazine that send out books evry week is the magazine that im using. im not a rich guy and not a lack of brains but i saved money to start my business. i came here to learn new things about diffrent ways to advertize my new business. and i hope you can still help me with that cuz you have more experience. the idea with the charity organizations sounds good, but how do you know that after i cleaned them the carpet for free the talk about that on TV, RADIO OR WHATEVER..? |
Posted By: nightrider
Date Posted: 31/October/2006 at 7:08pm
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STEAMER WHAT IS IT THAT YOU ALWAYS MISS THE POINT.
Forget the word FREE........People are not getting their carpets cleaned for FREE..............They are making a donation to the charity, at most time triple what you would have normally charged them to clean their carrpets.
The money goes to a good cause, you get the reconition for supplying the material/labour from the goodness of your heart.
You receive a receipt from the charity up to $ 1000.00/week for tax purposes.
Trole4us...............T.V - Radio - Magazine and other advertising is all done in advance..........YOU ARE A SPONSOR OF THE CHARITY.
Steamer / Trole4us..........Is this a little clearer.
Trole4us.....Sorry if I come accross insulting, I just get pissed when I see people get mislead by advertising.
Nightrider
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Posted By: Ninja-wand
Date Posted: 31/October/2006 at 7:25pm
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Troles4us, I have one small ad in the newspaper ($350 a month), I have this distributing company to drop off doorknob hangers every 4-6 months or so in nice neighborhoods ($175...If I remember correctly for passing out 2000 hangers), And I give out Spotters to every client. Thats about it.
It was REALLY tough at the beginning...But, just keep at it and youll be fine. ------------- I'll make you TAP OUT!!! |
Posted By: Rampage
Date Posted: 31/October/2006 at 8:08pm
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One cheap form of advertising I am thinking about ...is getting people to do sales for me. Here's my idea ...I will go to the owners of all the local maids sevices that dont offer carpet cleaning and tell the owner I want to set up a refferal program where his employees can make a little commision to help boost thier paycheck and he will get a small cut as well. I'll try to convince him to let me come to one of his employee meetings and give a "class" in how to sell my service in a way that will make them a little cake.
If anyone wants to shoot this idea down or expand on it, I'm all ears.
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Posted By: MR. STEAMER
Date Posted: 31/October/2006 at 8:33pm
RED FLAG!!!!!RED FLAG!!!!!!! RED FAUCKING FLAG!!!!!!!
LET ME TURN MY BLOW TORCH ON AND FLAME YOU!
ONE STUPID FAUCKING IDEA!
I WANNA RIP MY EYES OUT AFTER READING IT THE AMOUNT OF LEG WORK IS CRAZY! AND IF YOU THINK THE LOCAL HEART AND STROKE IS GOING TO PUT THE NAME OF YOUR LITTLE sh*tTY CARPET CLEANING COMPANY ON ANY OF IT'S PROMOTIONAL ADVERTISING YOU OUT OF YOUR FAUKING MINDSTOP FEEDING THESE PEOPLE B U L L S H I T
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Posted By: MR. STEAMER
Date Posted: 31/October/2006 at 8:34pm
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Posted By: John L
Date Posted: 31/October/2006 at 8:46pm
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Seriously their are secrets to a good advertisment....Check these reports out and i know nightrider will have something negative to say but these guys make millions advertising.>>>>> Amazing ad copy secrets -- 12 step formula for writing ad copy that SELLS http://tinyurl.com/7zwnb - http://tinyurl.com/7zwnbHow to write KILLER headlines, profit pulling ads, push button easy.!!! http://tinyurl.com/cuvc6 - http://tinyurl.com/cuvc6 |
Posted By: nightrider
Date Posted: 31/October/2006 at 10:14pm
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Steamer.........I guess that explains why you are still working as a Sears Bitch and not on your own like a real man................What can I say.
I had 5 trucks & 22 employees at one time including my maintenance contracts , I did alot of charity organizations and Spectrum Canada & Perma - Clean Carpets were a sponsor 7 years in a row for the Telethon of Stars which gave me 24 hours of air time on T.V & 15 hours on 2 major Radio Stations ( French & English )
All this to say to everyone........................IT WORKS and I can show you how to do it.
Nightrider
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Posted By: danmarck82
Date Posted: 31/October/2006 at 10:14pm
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This year I have given about $2000.00 of 50.00 Gift certificates to people
who are throwing benefits for someone who is ill or what have you. The gift certificate cost you maybe $2.50 to print on your computer , they are sold at silent auction where friends and family of the individual bid to purchase your gift cert. ( we ask that they have a 25.00 Minimum Bid ). Money goes to the person in need. and you get a new customer with a 50.00 Gift certificate. I have received some good high end customers with $350.00+ jobs and referrals. It has been good and you also look good to the people who know you helped a friend in time of need. WiN !! Win ! Win Minimum investment. Good PR. Small Risk. Good Potential. I will track them and their referral with my Castlebrook Software and continue to build from there. P.S. Expect over half the people " never " redeem the coupon.... it is either lost, or expired or whatever. no direct lose to you. This isn't start up strategy here but a low cost tip for additional business for anyone in this business. |
Posted By: MR. STEAMER
Date Posted: 31/October/2006 at 11:39pm
Steamer likes all the name dropping.....Spectrum....Perma....
You say it works.....PROVE IT... show me an ad??....what was your company name?????so you have a tape of the commercial or Radio ads??
do you have any old contracts???
maybe the old tax receipt?????
if it works so well WHY THE HELL AREN'T YOU STILL IN BUSINESS
instead you peddle kitty fried rice with Ginger German Shepard...LOL
waiting for the excuses...lol
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Posted By: MR. STEAMER
Date Posted: 31/October/2006 at 11:42pm
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Posted By: nightrider
Date Posted: 31/October/2006 at 11:53pm
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STEAMER YOU ALREADY HAVE THE NAME OF THE COMPANIES " SPECTRUM CANADA " & " PERMA-CLEAN " SPECTRUM WAS THE PARENT COMPANY AND IS STILL OPERATING TODAY AS A MAINTENANCE COMPANY.
TODAY I OWN A 20,000 SQUARE FOOT 2 MILLION DOLLAR RESTAURANT, WITH 4 OTHER PARTNERS.........WHY WOULD I STILL BE OUT CLEANING CARPETS.
I DON'T HAVE TO PROVE ANYTHING, I DID WHAT I SAID I DID, MADE WHAT I SAID I MADE, AND HAVE WHAT I SAID I HAVE. I DON'T BULLsh*t STUFF LIKE THAT.
NIGHTRIDER
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Posted By: MR. STEAMER
Date Posted: 01/November/2006 at 12:00am
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no NR your right you don't BULLsh*t
CAT sh*t
DOUG sh*t
ONE THINGS FOR CERTAIN
YOU CAN'T PRODUCE
JACK sh*t!!!!!!!!!!!!!!!!!!!LOL
let me leave you alone before you sh*t on me
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Posted By: MR. STEAMER
Date Posted: 01/November/2006 at 12:02am
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Stick to...what you know now...
CAN I TAKE YOUR ORDER PLEASE!!!!!!
OH AND REMEMBER
SERVICE WITH A SMILE!!!!!!!
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Posted By: nightrider
Date Posted: 01/November/2006 at 12:49am
| IT'S NOT GOOD TO BE JEALOUS STEAMER..................SHARPEN YOUR MIND AND YOU TOO CAN MAKE ALOT OF MONEY NIGHTRIDER |
Posted By: MR. STEAMER
Date Posted: 01/November/2006 at 8:00am
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LOL NR just trying to get you pissed off...
whats wrong with you....get pissed off...
stop taking those happy meds
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