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Yearly Advertisement budget?

Printed From: Carpet Cleaning Forum
Category: Carpet Cleaners Discussion
Forum Name: Carpet Cleaners Hangout
Forum Description: General discussion on anything related to carpet cleaning
URL: https://www.kleenkuip.com/forum/forum_posts.asp?TID=3410
Printed Date: 15/June/2024 at 6:10am
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Topic: Yearly Advertisement budget?
Posted By: jtuseo
Subject: Yearly Advertisement budget?
Date Posted: 24/January/2007 at 6:55pm
What do you guys spend on your yearly Advertisement per year. I am set to spend $10,000 this year for my Advertisement.

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WWW.PREFERREDCARPETCLEANING.COM



Replies:
Posted By: Hammy
Date Posted: 24/January/2007 at 7:16pm
Zero. zip, Nodda, nothing!      

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Could somebody just clean my carpets!


Posted By: nightrider
Date Posted: 24/January/2007 at 9:54pm
Smile


Posted By: jtuseo
Date Posted: 24/January/2007 at 9:56pm
Wow thats a large budget. How many jobs were you doing per day?

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WWW.PREFERREDCARPETCLEANING.COM


Posted By: doug
Date Posted: 24/January/2007 at 10:25pm
You should spend a percentage of you income?

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Just My opinion


Posted By: cmaster
Date Posted: 24/January/2007 at 10:38pm
Just YP. $300/mth

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The STD Meter


Posted By: nightrider
Date Posted: 24/January/2007 at 11:38pm

Smile



Posted By: MR. STEAMER
Date Posted: 24/January/2007 at 11:49pm
Maybe 20 grand this year...hopefully it'll bring me back some big money...
 
my new 1 free room to first time customers will be a hit


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www.mr-steamer.com


Posted By: nightrider
Date Posted: 25/January/2007 at 12:01am
Smile


Posted By: Sonny BonoHo
Date Posted: 25/January/2007 at 11:28pm
20 Bucks so far
balck & white copies of flyer @ office depot 7 cent per copy .

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Refuse 2 Fail
*Disclaimer Disclaimer* All of my comments are worthless and may lack spelling, punctuation, and detail.


Posted By: MR. STEAMER
Date Posted: 26/January/2007 at 12:15am
Originally posted by nightrider nightrider wrote:

How much do you charge per room Steamer on an average 5 room home
 
 
                                                 Nightrider
$125

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www.mr-steamer.com


Posted By: nightrider
Date Posted: 26/January/2007 at 2:25am
Smile


Posted By: MR. STEAMER
Date Posted: 26/January/2007 at 9:58am
but 15% doesn't get the people calling...plus I never said it was a bad idea...I agreed with you..
 
actually I offered 20% off to all the repeat customers...so it put my room rate down to $20 a room...
 
this 1 room free will only be for new customers to try the service...
 
I did a small mailing of 180 homes giving them 1 room free...and to tell you the truth not many people took advantage of that....I think they think it's some sort of scam..
 
 
I got 2 calls and 1 negative feed back out of the 180 which I sent out.
 
 
Getting new customers is a challenge.....I just have to get into clean them...thats the only way I can win them over.
 
I just had a call this week.....they where so happy...I had drop cloths for miles ...I had an extra pair of shoes to change in...and I sealed up their door with a door sealer to keep the cold out while I worked..
 
they where impressed.
 
Doing small mailouts helps you test what will work from what won't work before you run a big ad of a few 100 thousand homes


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www.mr-steamer.com


Posted By: doug
Date Posted: 26/January/2007 at 11:58am
Steamer like I said don't include steps in your specials. Tehy can be a money maker to makeup for what you are giving away? You cannot compete in the give away market? We very deldom ever get a price shopper. If someone wants us they book us?

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Just My opinion


Posted By: pilediver
Date Posted: 26/January/2007 at 12:14pm
It's my opinion from my short time in this business that the if you do a mailing there should be an offer to give them reason to act. However the offer does not take away from regular pricing but gives something in addition to regular pricing get the 4th room free or free protectant for every job over 4 rooms or clean one 3 seat couch get the chair done for free. The incentive is a good one but only kicks in with a substantial job. Just my idea.
    

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http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC


Posted By: doug
Date Posted: 26/January/2007 at 12:29pm
Excellent point?

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Just My opinion


Posted By: MR. STEAMER
Date Posted: 26/January/2007 at 5:47pm

I have a good customer base....but I want all the customers....a customer list of around 20 thousand customer is my goal.... for where I live that should be easy.

I do well...but I know companies like Sears does better...
 
in 2004 they made 750,000 off my area with 3 trucks 2 of them my trucks.
 
I want to make that...I know it can be made....I just don't have the powerful name yet.
 
or the budget to make it powerful...
 
1 full page YP ad
2 direct marketing every 2 weeks of 350K worth of homes
 
leave the rest to me...thats the cleaning
 


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www.mr-steamer.com


Posted By: nightrider
Date Posted: 26/January/2007 at 5:52pm

Smile



Posted By: MR. STEAMER
Date Posted: 26/January/2007 at 6:00pm
hey NR back me.....your Ideas your money...my trucks my cleaning

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www.mr-steamer.com


Posted By: nightrider
Date Posted: 26/January/2007 at 6:09pm
Smile


Posted By: MR. STEAMER
Date Posted: 26/January/2007 at 8:53pm
nothing right now...there is nothing to get going yet...LOL
 
but I can clean like a son of a Witch......I just need to get the jobs...
 
I don't want to just get by...I want to make money


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www.mr-steamer.com


Posted By: doug
Date Posted: 26/January/2007 at 9:22pm
Well quit doing rooms for $2.99 including gard?

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Just My opinion


Posted By: pilediver
Date Posted: 26/January/2007 at 9:22pm
That sounded like a serious challenge NR. Its your perfect opportunity to prove your marketing points and as you know I don't subscribe to some of them. But when I hear some of the ways that Steamer thinks of his market place and how he is choosing to position himself in the market - you two have a lot in common.

If this is a serious gesture on both of your parts a whole bunch of us want to hear step by step how you are going to do it and a blow by blow of what kind of results you are achieving on a weekly basis.

GO FOR IT!!!

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http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC


Posted By: doug
Date Posted: 26/January/2007 at 9:39pm
That's alot of drivebys? Not counting watchtowers

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Just My opinion


Posted By: pilediver
Date Posted: 26/January/2007 at 9:48pm
Get an old fire truck with one of those high-pressure nozzles - just blast it right through the front window. They will think the end is near and want to read the watchtower.

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http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC


Posted By: MR. STEAMER
Date Posted: 26/January/2007 at 9:48pm
Originally posted by doug doug wrote:

Well quit doing rooms for $2.99 including gard?
no doug stop joking around. there is no one that are doing any rooms for 2.99 thats just crazy...
 
what a waste of good bandwidthAngry


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www.mr-steamer.com


Posted By: cmaster
Date Posted: 26/January/2007 at 10:32pm
OK, 5.99 with deo and gard

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The STD Meter


Posted By: nightrider
Date Posted: 26/January/2007 at 10:51pm
Smile


Posted By: doug
Date Posted: 26/January/2007 at 10:54pm
Well steamer if you stay in the bidding war they soon will be down to $2.99

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Just My opinion


Posted By: MR. STEAMER
Date Posted: 26/January/2007 at 11:47pm
you guys like to joke....ok I'm gonna start paying people $10 a room to clean their carpets...
 
why post anything useful here....I agreeLOL


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www.mr-steamer.com


Posted By: cmaster
Date Posted: 26/January/2007 at 11:53pm
Put that on a flier. You will get a million calls

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The STD Meter


Posted By: nightrider
Date Posted: 27/January/2007 at 12:16am
Smile
 
 


Posted By: pilediver
Date Posted: 27/January/2007 at 2:03am
very scarry, I'm afraid to walk on my carpets now. I going to put my gumboots on.
- not bad but people aren't scared of bugs, this catagory is scared of paying to much....give us another one NR

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http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC


Posted By: nightrider
Date Posted: 27/January/2007 at 2:49am

Smile



Posted By: doug
Date Posted: 27/January/2007 at 11:07am
Originally posted by nightrider nightrider wrote:

Here's somthing you can use steamer on your flyer
 

" If you need or want your carpets cleaned..................... call any carpet cleaner in the Yellow Pages or any other flyer you get in the mail like mine "

 

On the other hand, If you want your carpets " SANITIZED "  " DEORORIZED " &  " DE-BACTERIALIZED " & completely" DISINIFECTED "Killing 99.9% of virus transmitting disease like Salmonella,  E-Coli ,  Fungi , and a host of other harmful germs caused by Mold & Meldew.

 

THEN CALL MR. STEAMER AT 555-555-5555

 

We'll Treat You Right

 

 

                                                Nightrider

 .

 

 

    

Nightrider you would be in jail because you cannot guarantee even one of those statements you are making?

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Just My opinion


Posted By: nightrider
Date Posted: 27/January/2007 at 1:15pm
Smile


Posted By: MR. STEAMER
Date Posted: 27/January/2007 at 1:33pm
Originally posted by nightrider nightrider wrote:

 
If you clean with water @ 250 degrees it is enough to kill pretty much all bacteria, mold, fungi, bedbuds, carpet beetles, larvee and so on.
 
 
 
                                                Nightrider
Cartpet is not like milk...250*f will kill bacteria...but where milk is cooled and then packaged right away ...carpet is not...
 
the wetness allows for new things to grow while carpet dries....pretty much all we do with steam cleaning is give them a fresh slate


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www.mr-steamer.com


Posted By: nightrider
Date Posted: 27/January/2007 at 1:58pm
Smile


Posted By: doug
Date Posted: 27/January/2007 at 2:28pm
Spread & Dead?? The carpets cannot bu used for 10 years after application?
    

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Just My opinion


Posted By: pilediver
Date Posted: 27/January/2007 at 7:38pm
Will friends or guests say... " I can't believe your home smells so fresh and clean!"
or will they THINK something else...

You get great smelling, fresh, clean carpets you can walk on in just hours. Then go ahead, take your shoes off and wiggle your toes in your soft and fluffy looks-like-new broadloom or area rugs.
Give your family the VERY BEST!
We attack the mites, germs, and dead skin they live on.

Protect your little ones who play on the floor by having Bravo rid your carpets and upholstery of the hidden and unseen dirt that lurks deep in them.

Are you or your loved ones sensitive to allergies? We extract nasty allergy causing pollens and spores, molds and mildews.

Prolong your carpet’s life. We can restore the fluffiness and softness of your carpets to that like-new look.

Clean carpets can repel dirt instead of attracting it by choosing the option of applying a carpet stain guard.

“I guarantee you will be totally pleased with your freshly cleaned and sanitized carpets and upholstery. I do the job right the first time.”
- Owner

I'm not finished until you’re happy!

You get the very best cleaning your Living Room, Dining Room and Hall ever had guaranteed for
        only $199for up to 500 sq ft
(35¢ per sq ft for additional area – extraordinary special charges RARELY apply)
Includes:        Vacuuming
              Pre-spotting
           Preconditioning
                Sanitizing
                Deodorizing
               Deep Steam Cleaning
               Final Rinse and Grooming

When was the last time you had your upholstery cleaned? We do that too!


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http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC


Posted By: nightrider
Date Posted: 28/January/2007 at 12:16am
Smile


Posted By: cmaster
Date Posted: 28/January/2007 at 9:34am
That's funny

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The STD Meter


Posted By: doug
Date Posted: 28/January/2007 at 10:01am
Unfortunately that's the reason most can't afford to hire him?? That's their life style?

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Just My opinion


Posted By: pilediver
Date Posted: 28/January/2007 at 12:17pm
I'm better off than you so I need you to support my lifestyle so please give me money,,,Jack you can do better than that! How about I have a wife and two girlfriends please help?

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http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC


Posted By: doug
Date Posted: 28/January/2007 at 12:36pm
Will clean for food??

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Just My opinion


Posted By: nightrider
Date Posted: 28/January/2007 at 3:05pm
Smile


Posted By: cmaster
Date Posted: 28/January/2007 at 6:17pm
As long as she's hot and low maintenance, it's all good

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The STD Meter


Posted By: pilediver
Date Posted: 28/January/2007 at 9:22pm
Where the hell do you find one of those no maintenance ones?

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http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC


Posted By: doug
Date Posted: 28/January/2007 at 10:13pm
At the adult novelty store? Pump extra?

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Just My opinion


Posted By: pilediver
Date Posted: 28/January/2007 at 10:55pm


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http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC


Posted By: danmarck82
Date Posted: 28/January/2007 at 10:56pm
80 year old woman goes into the above store and studders to the clerk, duuuuuu, youuuuuu, s e e e e eLLLL 18 innnnnnch viiiiiibraaaaaaters heeeer?

The clerk says , Yes we do, why do you ask?
duuuuu   yooooouu    knoooooo   howwwwwwwww   toooooo      

ssshuuuuut theeeeem offffffff.



Posted By: cmaster
Date Posted: 28/January/2007 at 11:29pm
Funny

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The STD Meter


Posted By: danmarck82
Date Posted: 29/January/2007 at 9:30am
I spend less than 1000.00 including yellow pages.


Posted By: Billy Barty
Date Posted: 16/November/2023 at 7:36pm
Originally posted by jtuseo jtuseo wrote:

What do you guys spend on your yearly Advertisement per year. I am set to spend $10,000 this year for my Advertisement.
That's a substantial commitment to spreading the word about your carpet cleaning business. $10,000 can make quite the splash in the advertising pool. Deciding on specific advertising platforms and strategies can be challenging. Some people prefer a diversified approach. It's always fascinating to hear how different businesses allocate their advertising budgets.


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When I clean it, I mean it! :)



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