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Smart Marketing

Printed From: Carpet Cleaning Forum
Category: Carpet Cleaners Discussion
Forum Name: Business Marketing Advertising and Promotion Discussion
Forum Description: How do you successfully promote your business? Offer and receive advertising tips
URL: https://www.kleenkuip.com/forum/forum_posts.asp?TID=3742
Printed Date: 21/April/2024 at 2:28am
Software Version: Web Wiz Forums 12.06 - https://www.webwizforums.com


Topic: Smart Marketing
Posted By: carpetologist
Subject: Smart Marketing
Date Posted: 03/May/2007 at 2:52pm
On page H6 of today's Toronto Star newspaper there is an article and section on Allergies & Asthma and alternative treatments.
 
Interesting, one of the alternative treatments is by and enterprising Toronto carpet cleaner who's charges start at $400.00 for 850 sq. ft. of cleaning.
 
The cleaning TREATMENT is called Allergy Relief Cleaning.
 


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Kleen Kuip Supply Mart Inc.

http://www.kleenkuip.com - New & Used Professional Carpet Cleaning Machines, Restoration Equipment, Training, Service and Supplies



Replies:
Posted By: pilediver
Date Posted: 04/May/2007 at 12:47am
Good one!!!!!

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http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC


Posted By: nightrider
Date Posted: 04/May/2007 at 12:55am
HOW DO  " YOU "  SPELL RELIEF.......................................
 
 
                                         Nightrider


Posted By: pilediver
Date Posted: 04/May/2007 at 1:10am
Good tag line.

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http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC


Posted By: Mr. Slide
Date Posted: 04/May/2007 at 1:17am
You spell it like this:  $$$$$$$$$$$$$$$$$

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http://qcsliders.com - http://qcsliders.com
!!!Check this out!!!
Put a Slide Not a Glide on your Wand, and do a better job!


Posted By: doug
Date Posted: 04/May/2007 at 7:43am
Originally posted by nightrider nightrider wrote:

THIS IS HOW DO  " I "  SPELL RELIEF......................................."sh*t"
 

 

                                         Nightrider

    

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Just My opinion


Posted By: cmaster
Date Posted: 04/May/2007 at 6:51pm
That's how I spell it

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The STD Meter


Posted By: nightrider
Date Posted: 05/May/2007 at 1:53am
I thought you spell relief..............FART
 
 
                                            Nightrider


Posted By: cmaster
Date Posted: 05/May/2007 at 4:48am
That's another way to spell it

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The STD Meter


Posted By: pilediver
Date Posted: 05/May/2007 at 11:29am
FART

Fkn
A$$hole
Retailing
Teflon
    

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http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC


Posted By: nightrider
Date Posted: 05/May/2007 at 5:45pm
Kenny is always on your mind PileDiver LOL when's the wedding
 
 
                                                Nightrider


Posted By: carpetologist
Date Posted: 08/May/2007 at 8:18pm
Nice to see how you guys get relief and create comedy relief along with it.
 
But, I have come back from Connections all fired up about products to sell that do offer a guarantee on significantly reducing allergen levels in your home or office and it's a treatment to use after cleaning.
 
Can you see this potential?
 
How many friends do you know who have at least one family member who suffers from allergies? You can know be the hero in your area and think how the word of mouth advertising will spread.
 
You will soon be spelling relief with $$$ signs.
 
Honestly, do you think there is a market for the carpet cleaner here or am I wasting my time and money?
 
P.S.
Incedently, The Anti-Allergen Cleaner who was mentioned in the Toronto Star paper recently says it's the best thing that has ever happened to his business.
 
People read and are reacting to his process.
 


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Kleen Kuip Supply Mart Inc.

http://www.kleenkuip.com - New & Used Professional Carpet Cleaning Machines, Restoration Equipment, Training, Service and Supplies


Posted By: pilediver
Date Posted: 08/May/2007 at 8:27pm
I think it is a unique and good way to go to market. I'm taking your cue and working on that angle for an upcoming promotion.

Thanks for the tip!

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http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC


Posted By: cmaster
Date Posted: 08/May/2007 at 9:57pm
We have the products but haven't done any marketing

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The STD Meter


Posted By: pilediver
Date Posted: 08/May/2007 at 10:02pm
Send letter to public health units and clinics.....

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http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC


Posted By: cmaster
Date Posted: 08/May/2007 at 10:24pm
Good idea

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The STD Meter


Posted By: pilediver
Date Posted: 08/May/2007 at 10:32pm
And to allergists and respiratory technologists at hospitals.

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http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC


Posted By: cmaster
Date Posted: 08/May/2007 at 11:28pm
Wow. Sounds like a plan

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The STD Meter


Posted By: doug
Date Posted: 09/May/2007 at 7:52am
I have been to three houses in the last couple of weeks where the doctor instructed the poeple to remove all their carpets?

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Just My opinion


Posted By: Hammy
Date Posted: 09/May/2007 at 9:16am
I have had allergies all my life. I recently removed 50% of my carpet, installed a proper furnace filter and bought a vac with a hepa filter

End result = I feel better!      

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Could somebody just clean my carpets!


Posted By: nightrider
Date Posted: 09/May/2007 at 12:17pm
Should have just cleaned your carpets..................LOL
 
 
                                                 Nightrider


Posted By: Hammy
Date Posted: 09/May/2007 at 1:38pm
Would of been alot less work.     

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Could somebody just clean my carpets!


Posted By: carpetologist
Date Posted: 09/May/2007 at 3:10pm
Originally posted by doug doug wrote:

I have been to three houses in the last couple of weeks where the doctor instructed the poeple to remove all their carpets?
 
The doctor is the best salesman a carpet or duct cleaner could have. When you go to the doctor he does not always have an instant answer, so he tell you to go home and clean and dust.
 
Now, if you marketed the doctors and health clinics with an allergy-free cleaning service they would probably recommend you and even allow your business cards and brochures to be displayed in their office.
 


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Kleen Kuip Supply Mart Inc.

http://www.kleenkuip.com - New & Used Professional Carpet Cleaning Machines, Restoration Equipment, Training, Service and Supplies


Posted By: carpetologist
Date Posted: 09/May/2007 at 3:12pm
Originally posted by cmaster cmaster wrote:

We have the products but haven't done any marketing
 
Having the product but not the marketing is like having a marketing book that you haven't read yet.
 
I once started the procrastinators club. I had over three million members who said they were going to join one day.
 


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Kleen Kuip Supply Mart Inc.

http://www.kleenkuip.com - New & Used Professional Carpet Cleaning Machines, Restoration Equipment, Training, Service and Supplies


Posted By: Thang
Date Posted: 09/May/2007 at 3:24pm
Marketing Anti-Allergen relief is kinda iffy to me. I mean....If after you clean and their allergies still persist...Then what??

What if their allergies were triggered by the dusts from Underneath the bed,behind the big screen T.V, or dusts from window blinds Ect. ...I would think that the only way to clean it is to move all the funitures out of the way and clean the house from top to bottom....Because if not and they still have allergies after you clean...Then they would think that you lied to them and ripped them off.



Input anyone?






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Tap Out Or Pass Out!!!


Posted By: doug
Date Posted: 09/May/2007 at 3:30pm
I also wonder about that living in a rural area with lost of dust etc?

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Just My opinion


Posted By: MR. STEAMER
Date Posted: 09/May/2007 at 3:32pm
Originally posted by Carpetologist Carpetologist wrote:

Originally posted by doug doug wrote:

I have been to three houses in the last couple of weeks where the doctor instructed the poeple to remove all their carpets?

 

The doctor is the best salesman a carpet or duct cleaner could have. When you go to the doctor he does not always have an instant answer, so he tell you to go home and clean and dust.

 

Now, if you marketed the doctors and health clinics with an allergy-free cleaning service they would probably recommend you and even allow your business cards and brochures to be displayed in their office.
most doctors say..take the carpet out..
 

    

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www.mr-steamer.com


Posted By: carpetologist
Date Posted: 09/May/2007 at 4:13pm
Here is a typical scenario on cleaning a hotel room.
 
First vacuum with an exterior exhaust or HEPA vacuum. Steam clean all carpets and upholstery with Anti-Allergen Pre-Spray then rinse with Anti-Allergen Detergent, rinse then spray with Allergy Relief Treatment. Wash the walls with the same treatment. Spray the heating and air conditioning filter with Anti-Allergen Filter Enhancer.
 
Sell them and Anti-Allergen laundry detergent and include the invoice for cleaning.
 


-------------
Kleen Kuip Supply Mart Inc.

http://www.kleenkuip.com - New & Used Professional Carpet Cleaning Machines, Restoration Equipment, Training, Service and Supplies


Posted By: carpetologist
Date Posted: 09/May/2007 at 4:30pm
Originally posted by Thang Thang wrote:

Marketing Anti-Allergen relief is kinda iffy to me. I mean....If after you clean and their allergies still persist...Then what??

What if their allergies were triggered by the dusts from Underneath the bed,behind the big screen T.V, or dusts from window blinds Ect. ...I would think that the only way to clean it is to move all the funitures out of the way and clean the house from top to bottom....Because if not and they still have allergies after you clean...Then they would think that you lied to them and ripped them off.



Input anyone?




 
The guarantee states that if they feel they did not get full value on the Allergen side you refund them on all money less the cleaning. You may be correct in that you may need a more thorough cleaning and what's wrong with that if they are willing to pay and people with allergies will pay or try anything to help relieve their discomfort.
 


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Kleen Kuip Supply Mart Inc.

http://www.kleenkuip.com - New & Used Professional Carpet Cleaning Machines, Restoration Equipment, Training, Service and Supplies


Posted By: Thang
Date Posted: 09/May/2007 at 4:55pm
If theyre willing to pay me to move and clean all the funitures,Carpets,The beds, and the walls from top to bottom.....Then I would do it.


But, I think most would rather deal with the allergies than pay for all that. lol




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Tap Out Or Pass Out!!!


Posted By: carpetologist
Date Posted: 09/May/2007 at 6:40pm
I wonder if their could be a market for carpet cleaners to clean, plus Anti-Allergen hotel rooms. I could see hotels marketing this service to either get more profit or more market share,
 
I can see this sign now on the Hotel counter. $20 extra for an Allergy Relief treated room.
 
 
With the majority of our population getting older and are also the ones who can afford the little extras in life and are more conscious than ever with chemical sensitivity and breathing issues. This just may be an opportunity for both the carpet cleaner and the hotel.
 


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Kleen Kuip Supply Mart Inc.

http://www.kleenkuip.com - New & Used Professional Carpet Cleaning Machines, Restoration Equipment, Training, Service and Supplies


Posted By: John L
Date Posted: 09/May/2007 at 8:37pm
Allergy pill.. It's cheaper..


Posted By: pilediver
Date Posted: 09/May/2007 at 11:20pm
Someone interested in dealing with their allergies must get a full house cleaning including upholstery and drapes. Also change out the furnace filter and if doing duct work that too.

Full house deal: Special allergen removal 60 cents a foot upholstery 60 dollars a lineal foot. Drapery $15 per 7 foot pleat $10 per 4 foot pleat.

Sound good? IF full house special taken then traffic lane cleaning if done in next 6 months from full clean only 40 cents per foot with antiallergenic solutions.....

Sound better.


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http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC


Posted By: cmaster
Date Posted: 09/May/2007 at 11:22pm
Sounds pretty high at .60, but if you can get it, why not?

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The STD Meter


Posted By: pilediver
Date Posted: 10/May/2007 at 12:02am
10cent premium due to hepa vacuuming etc.

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http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC


Posted By: nightrider
Date Posted: 10/May/2007 at 12:54am
What happens after you de-allgeryize their home and then they open a wundow
 
 
                                                      Nightrider


Posted By: pilediver
Date Posted: 10/May/2007 at 1:09am
Their fault. They pay again.

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http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC


Posted By: Thang
Date Posted: 10/May/2007 at 2:36am
I think a good quaility air purifier works better and cheaper.





    

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Tap Out Or Pass Out!!!


Posted By: MR. STEAMER
Date Posted: 10/May/2007 at 8:44am
people with allergies will pay....or rip out the carpets...which ever one will hurt their pockets less

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www.mr-steamer.com


Posted By: cmaster
Date Posted: 10/May/2007 at 9:07am
If they can afford it, they rip em out. If not, they just complain a lot

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The STD Meter


Posted By: doug
Date Posted: 10/May/2007 at 11:00am
I quit cleaning drapery years ago I still have a KleenRite 214 and a Ultimate gathering dust?

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Just My opinion


Posted By: Hammy
Date Posted: 10/May/2007 at 11:13am
I got tired of complaining so I did something about it    

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Could somebody just clean my carpets!


Posted By: cmaster
Date Posted: 10/May/2007 at 11:44am
I hate cleaning drapery too. PITA

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The STD Meter


Posted By: fibro
Date Posted: 10/May/2007 at 7:05pm
I made $200 just cleaning four mattresses the other day and treating them with allergy relief treatment.


Posted By: cmaster
Date Posted: 10/May/2007 at 8:36pm
Mattresses are easy. We charge $20-$30/side.

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The STD Meter


Posted By: doug
Date Posted: 10/May/2007 at 8:38pm
it's easier to get the pleats strait on a mattress?

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Just My opinion


Posted By: cmaster
Date Posted: 10/May/2007 at 8:48pm
But they have blood and urine in them more often than drapes

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The STD Meter


Posted By: Hammy
Date Posted: 10/May/2007 at 9:46pm
Ewwwwwwwww!      

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Could somebody just clean my carpets!


Posted By: cmaster
Date Posted: 10/May/2007 at 10:03pm
You said it

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The STD Meter


Posted By: John L
Date Posted: 10/May/2007 at 10:35pm
Originally posted by cmaster cmaster wrote:

But they have blood and urine in them more often than drapes
 
Dont touch that sticky spot.!!


Posted By: doug
Date Posted: 10/May/2007 at 10:36pm
That's his favourite spot??

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Just My opinion


Posted By: cmaster
Date Posted: 10/May/2007 at 11:26pm
That's why we wear gloves

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The STD Meter


Posted By: doug
Date Posted: 11/May/2007 at 7:37am
I would bring a dumpster before I would clean somthing like that hazzardist waste. Check with Lee on that one?

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Just My opinion


Posted By: cmaster
Date Posted: 11/May/2007 at 9:47am
You'd be surprised what hotels won't throw away

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The STD Meter


Posted By: doug
Date Posted: 11/May/2007 at 12:28pm
sleep tight?? Don't let the bedbugs bite?

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Just My opinion


Posted By: cmaster
Date Posted: 11/May/2007 at 4:24pm
Throw some DEET on before bed

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The STD Meter


Posted By: scotty
Date Posted: 12/May/2007 at 6:02am
Surprised to discover there is no real activity in Asthma / Allergy work in Canada or the US
It's been available here for many years and has become a pretty strong marketing tool over the past couple of years.
I'm looking at a "post cleaning" add on which could become the " standard " in Indoor Airborne Allergen Control.
This is my own concept, which surprisingly doesn't exist, although the components and products have been around for a decade.

It's generally felt over here, that cleaning mattresses is almost impossible............not the actual cleaning, but the visual evidence to the client, that something has changed. Do you have products which get rid of the "sweat" and other stains   
    

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we try harder and it shows


Posted By: doug
Date Posted: 12/May/2007 at 9:16am
match & gasoline?

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Just My opinion


Posted By: cmaster
Date Posted: 12/May/2007 at 1:18pm
That always does it

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The STD Meter


Posted By: nightrider
Date Posted: 12/May/2007 at 3:50pm
Fabric Paint
 
 
                                                   Nightrider


Posted By: cmaster
Date Posted: 12/May/2007 at 6:12pm
Good idea. Cover it up

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The STD Meter


Posted By: doug
Date Posted: 12/May/2007 at 7:10pm
[QUOTE=cmaster] Good idea. Cover it up at he landfill?

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Just My opinion


Posted By: nightrider
Date Posted: 12/May/2007 at 7:25pm
You can make the matress lool like a portrait of the Mona Lisa
 
 
                                            


Posted By: cmaster
Date Posted: 12/May/2007 at 9:14pm
And resell it for a few million

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The STD Meter


Posted By: doug
Date Posted: 13/May/2007 at 10:09am
to a lower end motel chain??

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Just My opinion


Posted By: cmaster
Date Posted: 13/May/2007 at 10:43pm
Sanjay Flea Bag?

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The STD Meter


Posted By: nightrider
Date Posted: 14/May/2007 at 2:14am

PAKISTANI SLUM RESORTS

Where the spiders are your friends, because they eat the roaches
 
 
                                             Nightrider


Posted By: cmaster
Date Posted: 14/May/2007 at 9:06am
Spiders have to live too

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The STD Meter


Posted By: carpetologist
Date Posted: 22/May/2007 at 6:55pm
We now have very attractive in your face literature to help you sell and to offer your customers on knowing more about RESPONSIBLE CARE SYSTEM of cleaning for the protectin of Allergy Sufferers.

This Information Covers:

1) Dust Mite Allergies
2) Pet Allergies
3) Understanding Pet Allergies & Asthma
4) How to obtain Immediate Sympton Releif
5) How to enjoy Significantly Reduced Allergen levels from now on.
6) How Allery Relief Treatment works
7) How Allergy Relief Treatment is safe for you, your pets and the enviroment
8) Cleaning Alone Is Just Not Enough

The Guarantee:
So Effective, We Guarantee It.

When the ResponsibleCare System of anti-allergen cleaning and treatment is used to service the mattress and carpeting in the bedroom of allergy sufferers, it is guaranteed to provide a noticeable improvement in allergy symptoms within three days or the service company will refund the portion of their charges for application of Allergy Relief Treatment only.

E-mail Kleen Kuip to-day at sales@kleenkuip.com and we will mail you all the information that you can become more educated to this profitable and pleasing service.

    
    

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Kleen Kuip Supply Mart Inc.

http://www.kleenkuip.com - New & Used Professional Carpet Cleaning Machines, Restoration Equipment, Training, Service and Supplies


Posted By: Hammy
Date Posted: 22/May/2007 at 8:02pm
Or you can:

          Remove most of your carpet

          Leave your furnace fan on

          Install a 3M furnace filter

          Hire a cleaning lady

          Use a vacuum with a hepa filter

          Buy an air cleaner for your bedroom

Worked for me !      

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Could somebody just clean my carpets!


Posted By: pilediver
Date Posted: 22/May/2007 at 9:08pm
I think Ted's idea will make us more money. Thanks for the great advice Ted.

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http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC


Posted By: cmaster
Date Posted: 22/May/2007 at 11:01pm
Originally posted by Hammy Hammy wrote:

Or you can:

          Start selling and installing laminate flooring

          Start repairing furnaces

          Start selling 3M furnace filters

          Add house cleaning to your services

          Start selling vacuums with hepa filters

          Start selling air cleaners

Works for me !      


Now you can make some real money!!!!!!!!!
     

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The STD Meter


Posted By: Hammy
Date Posted: 23/May/2007 at 9:16pm
I like it !      

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Could somebody just clean my carpets!


Posted By: cmaster
Date Posted: 24/May/2007 at 1:08am
Jack of all trades

Master of none

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The STD Meter



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