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Winter marketing

Printed From: Carpet Cleaning Forum
Category: Carpet Cleaners Discussion
Forum Name: Business Marketing Advertising and Promotion Discussion
Forum Description: How do you successfully promote your business? Offer and receive advertising tips
URL: https://www.kleenkuip.com/forum/forum_posts.asp?TID=882
Printed Date: 03/October/2024 at 6:19am
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Topic: Winter marketing
Posted By: PadMan
Subject: Winter marketing
Date Posted: 18/December/2004 at 6:28pm

Oh, how are you snowboys marketing your cleaning service during the winter, or are you sitting backand waiting for Spring?

 

What are you using to get work, NOW?




Replies:
Posted By: doug
Date Posted: 18/December/2004 at 7:24pm

My snowblower. I listene to Harry and tried my leaf blower but that didn't work.

Planing to market th OP machine after the new year.  Things are just to hectic now.Guitar



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Just My opinion


Posted By: MR. STEAMER
Date Posted: 18/December/2004 at 7:54pm

Padman there is still cleaning out there... you can push more for commercial... snow and slush push them to clean more often...

I get a lot of calls... because I promote the fast drying times of the winter months... and the improvement of air quality



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www.mr-steamer.com


Posted By: doug
Date Posted: 18/December/2004 at 7:57pm
We get booked when the sun is shining.  We can't get there when it is snowing.  6 days on the road and I am going to make it out of town tonight.Guitar

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Just My opinion


Posted By: MR. STEAMER
Date Posted: 18/December/2004 at 7:58pm
should have a plow on the front of your van...lol

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www.mr-steamer.com


Posted By: doug
Date Posted: 18/December/2004 at 8:07pm
Mr. Steamer:  The plows get taken off the road when it storms bad here.Guitar

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Just My opinion


Posted By: MR. STEAMER
Date Posted: 27/January/2005 at 11:58pm
is anyone busy during the winter months... commercial is booming but is anything else???

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www.mr-steamer.com


Posted By: Superglide Ken
Date Posted: 28/January/2005 at 12:21am
Glide sales are booming

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Inventor of the Teflon Wand Glide and the Turboteck Rotary Air Duct Cleaners for TMs.


Posted By: MR. STEAMER
Date Posted: 28/January/2005 at 12:27am

Kenny I think you could sell anything...

What ever Kenny will touch in 2005 will turn to gold...



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www.mr-steamer.com


Posted By: MR. STEAMER
Date Posted: 28/January/2005 at 12:34am

I'm looking for something Thats going to do it for me this year...

the mother of all advertising plans

the mother I said



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www.mr-steamer.com


Posted By: Superglide Ken
Date Posted: 28/January/2005 at 12:35am
I hope so Mr. Steamer, cause I have alot of stuff to sell in 2005. This is going to be my top year in sales ever. I have signed up 47 new distributors in this month alone.

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Inventor of the Teflon Wand Glide and the Turboteck Rotary Air Duct Cleaners for TMs.


Posted By: MR. STEAMER
Date Posted: 28/January/2005 at 12:36am
Kenny one think I like about you is that you think BIG!

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www.mr-steamer.com


Posted By: Superglide Ken
Date Posted: 28/January/2005 at 12:52am
Aim low, and you will hit low. Aim high, and you will hit higher. I never think small.Think big, and you will get there, eventually, even if set-backs slow you down along the way from time to time.Persistance will pay off.

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Inventor of the Teflon Wand Glide and the Turboteck Rotary Air Duct Cleaners for TMs.


Posted By: doug
Date Posted: 28/January/2005 at 7:46am

Originally posted by MR. STEAMER MR. STEAMER wrote:

is anyone busy during the winter months... commercial is booming but is anything else???

Knitting socksGuitar



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Just My opinion


Posted By: MR. STEAMER
Date Posted: 28/January/2005 at 7:47am

cmon doug what do you got going in these winter months except the snow blower???

you must be marketing something???



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www.mr-steamer.com


Posted By: MR. STEAMER
Date Posted: 28/January/2005 at 12:32pm

Most places pull all advertising in winter months... why???

winter is really the best time to do the cleaning... it cuts headaches in half



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www.mr-steamer.com


Posted By: Superglide Ken
Date Posted: 28/January/2005 at 12:56pm
In the GTA it does Mr. Steamer cause you guys don't get much snow. Up in the snowbelt where Doug lives it is a different story at times. If you can't get out of your driveway cause it drifted in, or if the plows are pulled off the road because it is not safe even for them, it doubles the troubles at times.

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Inventor of the Teflon Wand Glide and the Turboteck Rotary Air Duct Cleaners for TMs.


Posted By: MR. STEAMER
Date Posted: 28/January/2005 at 12:59pm
snow will do that everywhere Kenny...  I don't go out on snow days... but I'm talking about the cold in general... it's perfect weather to clean in... no humidity

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www.mr-steamer.com


Posted By: Superglide Ken
Date Posted: 28/January/2005 at 1:05pm
Faster drying for sure from the lower humidity. Again depends where you are. At minus 10 you can talk a customer in the GTA into getting cleaning done much easier than you can a customer in Calgary at minus 20 to minus 30 temps which are common here in the winter.

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Inventor of the Teflon Wand Glide and the Turboteck Rotary Air Duct Cleaners for TMs.


Posted By: MR. STEAMER
Date Posted: 28/January/2005 at 1:09pm

we've had noting but minus -30's for day... and people still call...

I need to get one of Ted's door sealers...

for now I just use a drop cloth



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www.mr-steamer.com


Posted By: Superglide Ken
Date Posted: 28/January/2005 at 1:39pm
I wasn't including wind chill in that. I grew up in the GTA and was there until I was 25 years old. I know that the GTA see's minus 30's very rarely and some(most) winters not at all.

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Inventor of the Teflon Wand Glide and the Turboteck Rotary Air Duct Cleaners for TMs.


Posted By: MR. STEAMER
Date Posted: 28/January/2005 at 1:59pm
This winter everyday... trucks are going down daily... pipes are busting daily... it's not the same love filled GTA from your day Kenny... It's an Ice cold one

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www.mr-steamer.com


Posted By: Superglide Ken
Date Posted: 28/January/2005 at 2:10pm
It is an Asian one as well, where you need to bring an interpreter that speaks 5 or 6 languages to be understood. That is unless you got lots of cash, then you are understood by everyone! lol

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Inventor of the Teflon Wand Glide and the Turboteck Rotary Air Duct Cleaners for TMs.


Posted By: MR. STEAMER
Date Posted: 28/January/2005 at 2:12pm
It's becoming pretty diverse..... people are more willing to bargain now than ever before

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www.mr-steamer.com


Posted By: doug
Date Posted: 28/January/2005 at 2:33pm
mr. Steamer: What currency do they use in the GTA?Guitar

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Just My opinion


Posted By: MR. STEAMER
Date Posted: 28/January/2005 at 2:49pm

plastic....lol



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www.mr-steamer.com


Posted By: doug
Date Posted: 28/January/2005 at 2:58pm
I thought it would be smoe foreign currency?Guitar

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Just My opinion


Posted By: MR. STEAMER
Date Posted: 28/January/2005 at 5:57pm

naw money still works here.... they still pay using dollars... but let me tell you they cry so much over the money they have to spend that the ink runs



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www.mr-steamer.com


Posted By: doug
Date Posted: 28/January/2005 at 6:33pm
Your too dam expensive?Guitar

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Just My opinion


Posted By: MR. STEAMER
Date Posted: 28/January/2005 at 7:36pm
The want it for FREEE

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www.mr-steamer.com


Posted By: doug
Date Posted: 28/January/2005 at 10:47pm
Lower your prices. Work for free. give them what they want. Then screw them.Guitar

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Just My opinion


Posted By: MR. STEAMER
Date Posted: 29/January/2005 at 7:50am
I wish it was that easy

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www.mr-steamer.com


Posted By: doug
Date Posted: 29/January/2005 at 8:11am
There is always someone willing to work for nothing.Guitar

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Just My opinion


Posted By: nightrider
Date Posted: 29/January/2005 at 12:31pm

Smile



Posted By: doug
Date Posted: 29/January/2005 at 5:41pm
Even nothing has a price tag.Guitar

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Just My opinion


Posted By: MR. STEAMER
Date Posted: 29/January/2005 at 7:10pm
yeah it's called taxes

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www.mr-steamer.com


Posted By: doug
Date Posted: 29/January/2005 at 7:34pm
A few tax deductions and you still wind up in the hole.Guitar

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Just My opinion


Posted By: MR. STEAMER
Date Posted: 29/January/2005 at 8:35pm

when it comes to taxes I know

I owe I owe so off to work I go



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www.mr-steamer.com


Posted By: MR. STEAMER
Date Posted: 29/January/2005 at 9:28pm

well nightrider do you have any great marketing Idea....

a piss poor guy like myself could use a few



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www.mr-steamer.com


Posted By: MR. STEAMER
Date Posted: 29/January/2005 at 9:29pm

jan feb march... 3 months of the year I dreed



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www.mr-steamer.com


Posted By: Adwa
Date Posted: 29/January/2005 at 9:32pm
Steamer if you do not want high taxes start investing some of that money you make back into your company, then claim it.

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The Following Statements do not Necessarily Reflect the Views of this Forum Network

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Posted By: MR. STEAMER
Date Posted: 29/January/2005 at 9:34pm

thats a great idea Adwa... BUT

I have to eat....lol



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www.mr-steamer.com


Posted By: Adwa
Date Posted: 29/January/2005 at 9:36pm
I forgot that could get in the way. The life of a young man trying hard to raise a family.

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The Following Statements do not Necessarily Reflect the Views of this Forum Network

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Posted By: MR. STEAMER
Date Posted: 29/January/2005 at 9:37pm
you'll have to show me how to launder money...lol

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www.mr-steamer.com


Posted By: doug
Date Posted: 29/January/2005 at 10:03pm
Steamer is looking at freedom 35 by then he will have run out of places to hide his cash.Guitar

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Just My opinion


Posted By: John L
Date Posted: 11/February/2005 at 7:51pm

Hello,

What does GTA stand for?



Posted By: MR. STEAMER
Date Posted: 11/February/2005 at 11:26pm
Greater Toronto Area.... means toronto and the burbs

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www.mr-steamer.com


Posted By: John L
Date Posted: 12/February/2005 at 12:59am

OK thanks Steamer, What's it like up there besides real coooold? How many ppl?



Posted By: Adwa
Date Posted: 12/February/2005 at 9:57am
John what does ppl mean? Have you never been to Beautiful Toronto?

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The Following Statements do not Necessarily Reflect the Views of this Forum Network

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Posted By: nightrider
Date Posted: 12/February/2005 at 12:07pm

Smile



Posted By: John L
Date Posted: 12/February/2005 at 2:15pm
ppl=people Clap


Posted By: Adwa
Date Posted: 12/February/2005 at 3:06pm

John 4 Million I believe.

Nightrider, I have lived here all my life and I realize this is a multi cultural city especially over the last 10 years.  This to me has happened gradually because I live within. I consider my city to be special from the other cities I have visited in the States.  Thanks for your insight from an outsider. You also live in the outskirts of Montreal, how's your crime and immigration doing. Seeing your into stats check that out for me.

Remember last time we talked about this, only jokingly and JackBlack took a hissy fit.



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The Following Statements do not Necessarily Reflect the Views of this Forum Network

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Posted By: doug
Date Posted: 12/February/2005 at 3:17pm
Good thing about Nightrider he lives amongest an extinct society?Guitar

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Just My opinion


Posted By: John L
Date Posted: 12/February/2005 at 3:53pm

Hello,

Alot of BEARS & WOLVES up there? Multi-cultural, Don't let'em take over your world.



Posted By: doug
Date Posted: 12/February/2005 at 5:15pm
Nightrider is safe.  He is the only one in his world?? Good job tooo.Guitar

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Just My opinion


Posted By: MR. STEAMER
Date Posted: 12/February/2005 at 6:27pm
Originally posted by Adwa Adwa wrote:

Remember last time we talked about this, only jokingly and JackBlack took a hissy fit.

you have that effect on men remember splash&dash

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www.mr-steamer.com


Posted By: Adwa
Date Posted: 12/February/2005 at 8:46pm
Steamer I can not help it if these men can not take a little ass kicking. Like they say if you can't take the heat get out of the kitchen.

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Posted By: Adwa
Date Posted: 12/February/2005 at 8:49pm
John even in Toronto you would have to travel more north to see those animals. As for multi culture taking over the country, I think that ball is running and there's no stopping it.

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The Following Statements do not Necessarily Reflect the Views of this Forum Network

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Posted By: doug
Date Posted: 12/February/2005 at 8:53pm
John  We have all the wild life here where life is still normal?Guitar

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Just My opinion


Posted By: Adwa
Date Posted: 12/February/2005 at 9:06pm
He means Goodrich John far, far, away from Toronto.

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The Following Statements do not Necessarily Reflect the Views of this Forum Network

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Posted By: doug
Date Posted: 12/February/2005 at 9:12pm
ADWA: I believe that is Goderich.Guitar

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Just My opinion


Posted By: Adwa
Date Posted: 12/February/2005 at 9:44pm
Sorry for the spelling mistake Doug. I know your not rich.

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The Following Statements do not Necessarily Reflect the Views of this Forum Network

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Posted By: doug
Date Posted: 12/February/2005 at 9:47pm
ADWA: It wasn't the rich part you misspelled it was the GOD part I know I am good but I am not GOD.Guitar

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Just My opinion


Posted By: MR. STEAMER
Date Posted: 14/February/2005 at 8:55am

doug you know full and welll its spelt GodURich....

thats located in a little patch of heaven



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www.mr-steamer.com


Posted By: doug
Date Posted: 14/February/2005 at 9:20pm
Steamer:  I am the poorest man in GodURich.  When I lived in town I lived on a street named Rich Street for about 16 years.  There I was known as the poorest man on Rich Street.Guitar

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Just My opinion


Posted By: jtuseo
Date Posted: 03/January/2006 at 8:36pm
Now thats Gully with a capital G.

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WWW.PREFERREDCARPETCLEANING.COM


Posted By: jtuseo
Date Posted: 19/November/2006 at 9:27pm
Im going to go work for my buddy who owns a flood restoration franchise!

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WWW.PREFERREDCARPETCLEANING.COM


Posted By: shrack
Date Posted: 21/December/2006 at 6:38pm
    Good time for floods. Watch those mobile homes, they like to freeze pipes.
Get in good with the sewer guys. First ones on the job.
Don't forget to unplug peoples sump pump before you leave. They'll call when it rains.   

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We use propane, so you know we're safe.


Posted By: HJTRAS
Date Posted: 01/November/2007 at 6:26pm
in winter push drapes, furniture, commercial and cross your fingers


Posted By: John L
Date Posted: 01/November/2007 at 7:50pm
Heat tape.. good stuff for mobile home water pipes..


Posted By: John L
Date Posted: 06/November/2007 at 4:38pm
I save about 10k and just coast thru winter.. Existing Comm accts is all i do.. Unless a resi call comes in.. But usually not often..


Posted By: tokmik
Date Posted: 19/March/2009 at 5:30am
We get booked when the sun is shining. We can't get there when it is snowing. 6 days on the road and I am going to make it out of town tonight.

- Chandler Carpet Cleaning


Posted By: Steam Man
Date Posted: 07/April/2009 at 1:13pm
We had bad snow couple a months ago, well bad for us anyway. Business dropped right down and thought it was the dreaded credit crunch. Didn't really want to risk going out in the van either as it was treacherous.

Anway couple a weeks later things were booming again.

Holiday time bugs me when the kids are off school families don't want to know.


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http://www.carpetcleaningwestonsupermare.co.uk - Carpet Cleaning Weston super Mare
http://www.carpetcleaning-somerset.co.uk - Carpet Cleaning Somerset


Posted By: duckcountry
Date Posted: 22/October/2009 at 1:59pm
I see things slowing down more and more so I am going back to a low pricing scheme just to build clientele.  Knowing most folks here in the US start off with Thanksgiving as a cleaning time (living and dining areas) and then pushing on toward Xmas and SuperBowl Sunday as the final cleaning days until after April 15 I need to do something to snag the biznes.




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Are you in a high paying business or are you just a self employed low paid grunt who thinks this business provides dignity?


Posted By: NJCleaner
Date Posted: 10/July/2010 at 9:03am
Pound the pavement for commercial jobs. Thinking about starting a cleaning business for awnings.

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- New Jersey Carpet Cleaning upholstery and much more. We service New Jersey and the surrounding areas.


Posted By: DaisyDigitool
Date Posted: 18/December/2017 at 12:13pm
We're using AdWords and leaflets to get our main business from now - Christmas. 
Then in Jan when it gets quieter we are going to run a 3 for 2 offer on carpet and upholstery cleaning. What are you guys doing to keep the diary full throughout Jan?


Posted By: TipTopCleaning
Date Posted: 19/October/2023 at 5:23pm
Promoting a carpet cleaning business during the winter months requires strategic planning to overcome the unique challenges of the season. Here are some tips to help you boost your business.

Winter-Specific Promotions
  • Offer winter-themed promotions or discounts to incentivize customers to schedule carpet cleaning during the colder months. For example, consider a "Winter Fresh" discount or a package deal.
Highlight Quick Drying Times
  • Emphasize your carpet cleaning process's quick drying times, addressing concerns customers may have about damp carpets in winter. Use this as a selling point in your marketing materials.
Target Holiday Cleanups
  • Capitalize on the holiday season by promoting post-party cleanup services. Many customers may be interested in refreshing their carpets after hosting events.
Social Media Engagement
  • Leverage social media to engage with your audience. Share before-and-after photos, cleaning tips for winter stains, and customer testimonials. Consider running social media ads to reach a broader audience.
Local SEO Optimization
  • Optimize your website and online profiles for local search terms. Many customers search for services in their area, so ensure your business appears in local search results.
Weather-Resistant Marketing Materials
  • Create weather-resistant marketing materials, such as door hangers or flyers, that can withstand winter conditions. Distribute these in targeted neighborhoods.
Winter-Related Blog Content
  • Create blog content focused on winter carpet care tips, the importance of winter cleaning, or how your services can help combat the effects of winter on carpets.
Email Marketing Campaigns
  • Run targeted email campaigns highlighting your winter promotions, offering tips for winter carpet care, and reminding customers of the benefits of winter cleaning.
Customer Referral Program
  • Implement a customer referral program specific to the winter season. Encourage satisfied customers to refer friends and family, and offer discounts or rewards for successful referrals.
Collaborate with Local Businesses
  • Partner with local businesses for cross-promotions. For example, collaborate with a winter equipment rental service and offer joint promotions to each other's customers.
Offer Emergency Spot Cleaning
  • Promote emergency spot cleaning services for winter-related stains like salt or mud. Position your business as the go-to solution for immediate carpet cleaning needs.
Attend Winter Events
  • Participate in local winter events or sponsor winter-related activities. This can increase your brand visibility and attract potential customers.
Winter Equipment Showcase
  • Showcase your winter-ready cleaning equipment on your website and in marketing materials. Highlight features that make your equipment suitable for winter conditions.
Customer Education
  • Educate customers about the benefits of winter carpet cleaning, including improved indoor air quality and the removal of allergens that can accumulate during winter.
By tailoring your marketing strategies to address the specific needs and concerns of customers during the winter months, you can effectively promote your carpet cleaning business and attract new clients.



Posted By: KingCarpetClean
Date Posted: 31/October/2023 at 11:56am
Marketing carpet cleaning services in the winter can be a bit tricky, but it's definitely doable. One thing you can play up is the whole "fresh start for the new year" angle. Maybe offer special packages for post-holiday cleanups or promote the idea of starting the year with a clean and cozy home. Emphasize the benefits of getting rid of winter grime and allergens.

Also, don't forget to tap into the holiday spirit – offer some winter discounts or bundled services. Another idea is to highlight the quicker drying times in the colder months. People might be hesitant about cleaning in winter, thinking it'll take forever for carpets to dry, so use that as a selling point. And of course, hit up your social media game. Share some satisfying before-and-after pics and maybe throw in some winter-themed promotions.

Best Regards,
KingCarpetClean Thumbs Up




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