10,000 th post better make it good

Great idea Steamer, just make sure you have a 2nd, 3rd, 4th, 5th......................etc  opinion from outside sources befor you mail it out. People like coupons addressed to them. Nice job on the 10,000 th post.

Oh one last thing. You do not have to give them a 20% off coupon. On the postcard give them free deodorizer. Its better for you. They will want you to always give them that 20% off in the future. Cya!! Cover your Ass!

If Steamer didn't mail out anything what do you think his sales would be. If he gains $15,000 less the 20% or $3000 he is still up $12,000. It's a promotion, Steamer will just have to upsell to make up for it. 20% off can be manipulated any you want, you just have to be creative. 

Edited by Hammy - 13/November/2006 at 8:12pm

we still don't know what the 20% off is for. Lets have Steamer answer the question before giving him all the advice. Kenny if you read my first post you would know what I said about getting different opinions.

Edited by Hammy - 13/November/2006 at 8:40pm

I read it, but I have had enough experience with this issue to know the way I would play it, but you have to understand what market you are in. For 16 years I trained my customers to only buy when there was a sale on. I was busy as hell making very little money because of it.For many of the warm months I was working 150 jobs per month pulling in $10,000 or more a month as Calgary's lowest priced Cleaner($49 for 5 rooms). My customers loved it. I had NO social life cause I was worn out when I was not working.

By 1998, I got smarter. I fired most of my customers and raised my prices 5 times till I was making $.50/sq ft by 2001 instead of the .10 I averaged in 1998. I stopped giving discounts on the cleaning, but gave sales on the gard instead. My earnings per month on my truck often went up to well over $20,000/month as a result.Because I was only cleaning 1/2 the houses as before, my expenses were less than $5000/month of that , so I was making $15,000+ per month from 1 TM. I am not saying the GTA is Calgary, so steamer might not be able to duplicate that experience there, but I know I am never going back to the sales tactic of cutting my cleaning prices. All you do is ensure that your business has little value, and you can only sell your equipment for pennies on the $ when you want to get out. That is what happens to most carpet cleaners. You ask Ted if I am right. He has seen it far to often, and believe me, it does happen to the great majority of companys. I don't want it to happen to steamer, but some guys never learn, so ignore my advice if you want. Your risk, your reward.

steamer must get a nice x-mas gift from Canada Post every year.

dennis_is_ok wrote: steamer must get a nice x-mas gift from Canada Post every year.

It's only 1200 letters  I only paid 1.8 cents for the bonuspak mailout on the 100 thousand