Yellow Pages |
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doug
King of the One Liners Just My opinion Joined: 31/January/2004 Status: Offline Points: 32701 |
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There is only room for one Steamer in Ontario
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Just My opinion
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duckcountry
Master Carpet Cleaner Joined: 29/October/2005 Location: USA Status: Offline Points: 1082 |
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The sites that promise you traffic or have you pay per click, they do that. Had a yellow page rep call me about a flier she got. Wants to make sure they are getting the best coverage for me. As Joe Polish pointed out, send somebody to your YP ad and you just sent them to your competition as well. I go with single line, not even bold. Listed under Ripoff Artists. |
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duckcountry
Master Carpet Cleaner Joined: 29/October/2005 Location: USA Status: Offline Points: 1082 |
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With Comcast Digital Voice (yes, they do business phone too) I can see the complete accounting of calls received, missed, placed and voicemail stored on their drives. How can the YP prove that the calls were as a result of ad and not from your own efforts, referrals, etc? |
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LilNiteRidrhood
Master Carpet Cleaner Joined: 17/March/2004 Location: Antarctica Status: Offline Points: 1257 |
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I am canceling my yellow pages ads on Tuesday.
Now for Peel book only it may be another story for you Steamer. However we have found that the calls just aren't coming in anymore.
Lee
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MR. STEAMER
True Patriot Only in the GTA Joined: 03/March/2004 Location: Canada Status: Offline Points: 14544 |
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www.mr-steamer.com
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John L
Carpet Cleaning Guru Joined: 29/November/2004 Location: I'm Right Here! Status: Offline Points: 4013 |
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Agreed with cmaster & doug.. Don't insert your prices Mr.Steamer.. Without prices in your ad entices prospects to call you.. Then it's up to you to close the sale..
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doug
King of the One Liners Just My opinion Joined: 31/January/2004 Status: Offline Points: 32701 |
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Lee no one want an expert in their house?
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Just My opinion
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John L
Carpet Cleaning Guru Joined: 29/November/2004 Location: I'm Right Here! Status: Offline Points: 4013 |
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I use a one liner every year/$20mo.. Sometimes ppl lose your card/number.. Sheet happens..
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duckcountry
Master Carpet Cleaner Joined: 29/October/2005 Location: USA Status: Offline Points: 1082 |
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"They give you a phone number for the Ad.. one that they track and if forwarded to your business line"
I hate to seem negative, but in the case of individuals, knowing there is no DNC on business listings, working the yellow pages with their pitch targetting all cleaning companies. Do they count as 1 of 6? Customers who lost your number and use the yellow pages to find it and call you about a repeat, do they count as 1 of 6? In one case, you don't know the person and stand to make no income from them. It would be like getting spammed. In the second case you already paid for that account with your other marketing efforts, they are in your inner circle. |
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doug
King of the One Liners Just My opinion Joined: 31/January/2004 Status: Offline Points: 32701 |
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I am considering an exit from the yps
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Just My opinion
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doug
King of the One Liners Just My opinion Joined: 31/January/2004 Status: Offline Points: 32701 |
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I took out the colour this year and it saved me $250. per month.
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Just My opinion
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duckcountry
Master Carpet Cleaner Joined: 29/October/2005 Location: USA Status: Offline Points: 1082 |
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Do you notice a difference in the overall effectiveness of the YP ad now, Doug? Or too early to tell?
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doug
King of the One Liners Just My opinion Joined: 31/January/2004 Status: Offline Points: 32701 |
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No difference. Still get price shoppers. But I am in a small area and there is not as many cc to advertise as in the city
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Just My opinion
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duckcountry
Master Carpet Cleaner Joined: 29/October/2005 Location: USA Status: Offline Points: 1082 |
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54 Carpet cleaners in Lane County, Oregon
327,000 Residents with an average age of 38 81,000 owner occupied and 49,000 rentals which includes over 20,000 college students Median Household income is only $37,000 however target market of ages 35-54 is $47,000 We have room for growth if we can get people to think that you don't get your carpets cleaned just twice - when the daughter is born and when she gets married |
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