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What do customers want??? |
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Stanley 
Journeyman 
Joined: 17/March/2004 Status: Offline Points: 272 |
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 Topic: What do customers want???Posted: 01/April/2004 at 11:46pm |
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I always ask myself this question...what do the customers want in a cleaner.....cheap???free???or just a good Job??? What do you do to keep the customers that you have happy??? Does it come down to actual cleaning or does it come down to professionalism and customer service. For me it's professionalism and customer service..... How many times have you been cleaning something that doesn't come up as good as you'd like it too? you've tried everything and nothing seems to work.....when the cleaning has failed you.... Hell I start selling stains....most customers really only want a enjoyable experience.. right or wrong?? Edited by Stanley |
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LilNiteRidrhood
Master Carpet Cleaner 
Joined: 17/March/2004 Location: Antarctica Status: Offline Points: 1257 |
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Posted: 02/April/2004 at 10:21am |
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Experiential marketing is the way you get the higher priced clients. Most surveys done indicate the average customer wants these five things most when buying something: 1) To be able to trust the company 2) choice or selection of products 3) guarantee 4) experience and/or knowledgeable 5) price It is very rare for price to come in number 1 in any studies.
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doug
King of the One Liners 
Just My opinion Joined: 31/January/2004 Status: Offline Points: 32701 |
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Posted: 02/April/2004 at 10:33am |
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Priceing never came into the picture till the larger bait and switch companies mentioning no names pushed room pricing with misleading small print regarding all the extras. We use strait sq. ft. pricing my thing is you can pay me know or pay me later. Be up front with the customer don't treat them they know nothing. Most consumers are becoming quite educated in cleaning. Justify justify give them a reason to consider you over the competion.
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Stanley
Journeyman
Joined: 17/March/2004 Status: Offline Points: 272 |
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Posted: 02/April/2004 at 3:24pm |
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So what you're say Doug is to do an in-home estimate first...I've always been a big fan of the in-home estimate. Over the phone quote thats kind of hard , thats why they do room pricing....some you Gian some you loose. Question.. when you price by the sq ft...is that the sq ft of the room. or just the sq feet being cleaned...ie around the beds???
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doug
King of the One Liners
Just My opinion Joined: 31/January/2004 Status: Offline Points: 32701 |
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Posted: 02/April/2004 at 4:50pm |
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Stanley wrote:
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