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Telemarketing Response Rate |
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LilNiteRidrhood 
Master Carpet Cleaner 
Joined: 17/March/2004 Location: Antarctica Status: Offline Points: 1257 |
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 Topic: Telemarketing Response RatePosted: 17/November/2007 at 4:56pm |
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We have just about eliminated cold calling.
I have one part timer who calls commercial businesses asking for appointments. However I have done more than my share of telemarketing. A good marketer may get between 2-6 calls a day. Callbacks are everything in telemarketing. People get carpets cleaned at specific points in their lives: After the winter and salt, after renovations, before/after Xmas, Thanksgiving, had a recent event, preparing for an upcoming event, etc. Your numbers improve over the initial 6 months of prospecting. You must have a person who is pleasant (and sounds like your mother)to have any success in these days. Teenagers work well for a while, but soon their voices and spiels sound canned. A very successful room needs a full time supervisor and motivator, lots of laughter and silliness. This is not a high ticket item so the best marketers are usually making huge money on big ticket items. Just my 2 cents. |
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cleanex
Carpet Cleaning Specialist 
Joined: 17/October/2004 Location: Canada Status: Offline Points: 705 |
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Posted: 17/November/2007 at 3:51pm |
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There is a difference when calling an existing customer vs. a cold call such as in the question above. it was a while back and it was a Bell Canada seminar on setting up a telemarketing system not some yellow page fancy sales promotion were I got that number
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DON ELDRED
YOU CAN "STAND" ON OUR REPUTATION |
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doug
King of the One Liners 
Just My opinion Joined: 31/January/2004 Status: Offline Points: 32711 |
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Posted: 17/November/2007 at 1:13pm |
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Play rock & roll music on a Less Paul custom???
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Just My opinion
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cmaster
IICRC Instigator 
Joined: 29/January/2004 Location: Canada Status: Offline Points: 29693 |
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Posted: 17/November/2007 at 12:59pm |
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Is there anything you haven't done?
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The STD Meter |
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nightrider
Marketing Master
Joined: 12/March/2004 Status: Offline Points: 4666 |
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Posted: 17/November/2007 at 12:45pm |
 Edited by nightrider - 17/November/2007 at 4:01pm |
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cleanex
Carpet Cleaning Specialist
Joined: 17/October/2004 Location: Canada Status: Offline Points: 705 |
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Posted: 17/November/2007 at 11:53am |
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The 1 for 100 calls was a number that Bell used in a seminar I attended on telemarketing, we have never gone that route. I assume that the number would be over a period of time, again there are laws in place now about telemarketing. The best way to do this in my mind would be to do a mailing and than follow up with a phone call and I would think you would book 3 jobs for every 100 calls
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DON ELDRED
YOU CAN "STAND" ON OUR REPUTATION |
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John L
Carpet Cleaning Guru 
Joined: 29/November/2004 Location: I'm Right Here! Status: Offline Points: 4013 |
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Posted: 16/November/2007 at 6:28pm |
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Here in the States we have to pay the State to set up residential telem. Greedy politicians and a bunch of compainer's ruined it for the small businessman on this.. Its the best of the best marketing..
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peculiar
Newbie 
Joined: 02/September/2006 Location: Canada Status: Offline Points: 16 |
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Posted: 16/November/2007 at 4:48pm |
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cleanex Was it a company that called for you or did you personally call? Did you try this for one day or over a period of time? The reason I'm asking is because if those numbers are over a long period of time I would think that that response is not that good. If it's one day, it could just be a bad day. thanks
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Hammy
Carpet Cleaning Guru
Joined: 27/September/2006 Location: Canada Status: Offline Points: 10330 |
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Posted: 16/November/2007 at 4:48pm |
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PM Nightrider, I'm sure he will give you some advice
P.S This is why I have an unlisted number  Edited by Hammy - 16/November/2007 at 4:51pm |
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Could somebody just clean my carpets!
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peculiar
Newbie
Joined: 02/September/2006 Location: Canada Status: Offline Points: 16 |
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Posted: 16/November/2007 at 4:45pm |
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So many topics are beat to death here.
I did a search before I posted using the word telemarketing but it didn't answer my particular question.
By posting now there might be someone who comes across my post with a fresh perspective or probably with a situation that's relates more to mine.
Eg. the other gentleman who posted said 1 out of 100. He gave an actual result although I will ask him for more clarification.
It's not your assignment to tell me that the subject is beat to death.
I only asked people to give input based on their experience and you did not do that.
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doug
King of the One Liners
Just My opinion Joined: 31/January/2004 Status: Offline Points: 32711 |
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Posted: 16/November/2007 at 4:36pm |
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maybe you should have read the responce? Do a search and read all the garbage that has been posted regarding PS. go to the marketing section and look it up if doing a search is too complicated for ya? I really don't give a s*it weather you like my responce or not. This topic has been beat to death here.
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Just My opinion
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peculiar
Newbie
Joined: 02/September/2006 Location: Canada Status: Offline Points: 16 |
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Posted: 16/November/2007 at 4:30pm |
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Doug
Take it easy there, buddy. I'm just asking a question. This is a part of doing research.
Every form of advertising has it's advantage and disadvantage.
You seem to hate telemarketing and that's fine but others hate direct mail or flyers and the list goes on.
Obviously we still need to advertise even if people don't like your method.
They are not obligated to accept your service and they have the option of saying no, hanging up or whatever they choose.
Your reply was not helpful at all and I would suggest you to answer someone that would benefit from your answers.
ps. If you had a bad day, deal with it like a man
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cleanex
Carpet Cleaning Specialist
Joined: 17/October/2004 Location: Canada Status: Offline Points: 705 |
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Posted: 16/November/2007 at 4:00pm |
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1 job for every 100 calls----99 go to hell responses
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DON ELDRED
YOU CAN "STAND" ON OUR REPUTATION |
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doug
King of the One Liners
Just My opinion Joined: 31/January/2004 Status: Offline Points: 32711 |
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Posted: 16/November/2007 at 3:59pm |
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Why don't you do a search and you will find all the BS regarding bothering good hard working honest people with your Nonsence on the phone?
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Just My opinion
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