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JUST A LITTLE GIMMICK I USED IN THE PAST
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nightrider View Drop Down
Marketing Master
Marketing Master


Joined: 12/March/2004
Status: Offline
Points: 4666 		Post Options Post Options   Thanks (0) Thanks(0)   Quote nightrider Quote  Post ReplyReply Direct Link To This Post Posted: 06/December/2005 at 7:25pm

People are people, doesn't matter where they live or who thay are, you can sell a fridge to an Eskimo if you know how to show him the advantages of having one .......even without electricity

If you think my marketing ploys will not work in the GTA, hold on to your wand Steamer 'cause I'm heading that way this spring  to set up shop

                                 Nightrider
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nightrider View Drop Down
Marketing Master
Marketing Master


Joined: 12/March/2004
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Points: 4666 		Post Options Post Options   Thanks (0) Thanks(0)   Quote nightrider Quote  Post ReplyReply Direct Link To This Post Posted: 06/December/2005 at 7:42pm

Magic stick....I suck at hockey but good for you on the 10/10 won't happen all the time though

Vortex......where abouts are you working from.........do you have a Vortex or is that only a name you chose

This gimmick does not work 100% on everybody, but if you re-call all those who said NO 4 weeks later you just might get a yes

Tide doesn't get everyone off their butts to run and buy their product with 1 commercial, people have to be nudged a little in order to take action

                              Nightrider
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GREEN_CLEAN View Drop Down
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Joined: 05/December/2005
Location: United Kingdom
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Points: 22 		Post Options Post Options   Thanks (0) Thanks(0)   Quote GREEN_CLEAN Quote  Post ReplyReply Direct Link To This Post Posted: 06/December/2005 at 8:29pm
I'll try it, what's the worst that can go wrong, they'll hang up on me or say no
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PILE_LIFTER View Drop Down
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Joined: 05/December/2005
Location: United Kingdom
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Points: 32 		Post Options Post Options   Thanks (0) Thanks(0)   Quote PILE_LIFTER Quote  Post ReplyReply Direct Link To This Post Posted: 06/December/2005 at 9:19pm
maybe it'll work i have to try
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MR. STEAMER View Drop Down
True Patriot
True Patriot

Only in the GTA

Joined: 03/March/2004
Location: Canada
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Points: 14549 		Post Options Post Options   Thanks (0) Thanks(0)   Quote MR. STEAMER Quote  Post ReplyReply Direct Link To This Post Posted: 06/December/2005 at 11:22pm
Originally posted by nightrider nightrider wrote:

People are people, doesn't matter where they live or who thay are, you can sell a fridge to an Eskimo if you know how to show him the advantages of having one .......even without electricity

If you think my marketing ploys will not work in the GTA, hold on to your wand Steamer 'cause I'm heading that way this spring  to set up shop

                                 Nightrider

you've been coming to the GTA for the past 2 years... what are you doing walking???
www.mr-steamer.com
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nightrider View Drop Down
Marketing Master
Marketing Master


Joined: 12/March/2004
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Points: 4666 		Post Options Post Options   Thanks (0) Thanks(0)   Quote nightrider Quote  Post ReplyReply Direct Link To This Post Posted: 07/December/2005 at 12:19am

No, I'm not walking...........The Police don't like me there, they say I might be a security risk, so I need a sponsor

Want to be my sponsor Steamer, I'll tell them you'll be my partner and you'll take all responsibility for my actions.

I'm calling them right now, in case you say yes.

                                              Nightrider
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kelpro View Drop Down
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Newbie


Joined: 30/October/2005
Location: Canada
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Points: 26 		Post Options Post Options   Thanks (0) Thanks(0)   Quote kelpro Quote  Post ReplyReply Direct Link To This Post Posted: 07/December/2005 at 11:10am
night(low)rider, we LOVE guys like you in the business, because after you rip people off and give the carpet cleaning business a bad name, we go in a and clean your OLD customer's carpets. Give them an honest price and honest deal. They call us back, tell all of their friends that there is an honest carpet cleaning company out there and then they call us. So for every person you rip-off, we get three new customers. Keep it up!! I'd hate to see you have to go back to work for the no-name moving company!!
If we can't get it out, it ain't coming out!
Kelowna Cleanpro
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Steaminpile View Drop Down
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Joined: 04/February/2004
Location: Canada
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Points: 1155 		Post Options Post Options   Thanks (0) Thanks(0)   Quote Steaminpile Quote  Post ReplyReply Direct Link To This Post Posted: 07/December/2005 at 12:35pm

watered down scotchguard and .20 a sq. ft.

 

doesn't sound too profitable to me

 

but I guess if you're desperate
A.K.A.
Andy
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nightrider View Drop Down
Marketing Master
Marketing Master


Joined: 12/March/2004
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Points: 4666 		Post Options Post Options   Thanks (0) Thanks(0)   Quote nightrider Quote  Post ReplyReply Direct Link To This Post Posted: 07/December/2005 at 2:04pm

Kelpro I've got 2 words for you and it isn't Merry Christmas, explain how I ripped people off.

Steaminpile, 20/25/30 sq ft is just a number apply whatever price you get in your area, depending where you live I know cleaners cleaning @ 10/15 sq ft and do 8 houses  each and every day at an average price of 125.00 plus upsells.........they're happy

                              Nightrider
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MR. STEAMER View Drop Down
True Patriot
True Patriot

Only in the GTA

Joined: 03/March/2004
Location: Canada
Status: Offline
Points: 14549 		Post Options Post Options   Thanks (0) Thanks(0)   Quote MR. STEAMER Quote  Post ReplyReply Direct Link To This Post Posted: 08/December/2005 at 7:56am

NICKLE AND DIME THERE WAY TO THE TOP...LOL

What sounds shady is most likely shady... and that free cleaning sounds shady... and with watered down scotchgard it is shady

give good service and charge your price people with respect you more.

upfront is the best way



Edited by MR. STEAMER
www.mr-steamer.com
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nightrider View Drop Down
Marketing Master
Marketing Master


Joined: 12/March/2004
Status: Offline
Points: 4666 		Post Options Post Options   Thanks (0) Thanks(0)   Quote nightrider Quote  Post ReplyReply Direct Link To This Post Posted: 08/December/2005 at 8:02am

Alright Steamer then just tell your customer the carpet cleaning is FREE and the Scotchguard is whatever price you like and apply it as directed.............is that good for you........then upsell like mad............is that a plan for the man

                               Nightrider
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MR. STEAMER View Drop Down
True Patriot
True Patriot

Only in the GTA

Joined: 03/March/2004
Location: Canada
Status: Offline
Points: 14549 		Post Options Post Options   Thanks (0) Thanks(0)   Quote MR. STEAMER Quote  Post ReplyReply Direct Link To This Post Posted: 08/December/2005 at 12:37pm

People are always looking for the "CATCH"  and the watered down sctochgard "that you have to pay for" is the catch...

good idea... but one from the dark side
www.mr-steamer.com
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nightrider View Drop Down
Marketing Master
Marketing Master


Joined: 12/March/2004
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Points: 4666 		Post Options Post Options   Thanks (0) Thanks(0)   Quote nightrider Quote  Post ReplyReply Direct Link To This Post Posted: 08/December/2005 at 8:31pm

That's where you want all your customers Steamer..........on the dark side

Don't be afraid to use the work "Free" It's a powerful word, like "Discount" " Reduced Price " " Special " "50% Off " Those words are you worm or bait to catch the attention of your customer. ( notice I didn't call them fish ) So I'm not all that bad.

                                 Nightrider
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SSDB View Drop Down
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Newbie


Joined: 25/January/2006
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Points: 10 		Post Options Post Options   Thanks (0) Thanks(0)   Quote SSDB Quote  Post ReplyReply Direct Link To This Post Posted: 26/January/2006 at 1:19am
I actually don't think nightrider's idea is shady and neither would the customers, unless you tell them that you're diluting the ScotchGuard more than the recommended ratio.

On the phone you're being straight up with them. "You get a free carpet cleaning if you buy the protectant at 20 cents a square foot". Or whatever you want to charge. The customer can hang up on you, say no, schedule an appt, or schedule an appt and stand you up.

I'm willing to bet that a lot of carpet cleaners don't follow the recommended water / protectant mixing ratio anyway. Some don't even realize it, others do and keep it hush hush - trying to protect their perceived image as a good honest reputable cleaner. They have that "Do as I say, Not as I do" attitude.

I know I don't know any business man or woman that has made it to top and has never did anything somebody else thought was shady or unethical. And probably nobody else does either and if you think you do, you don't know the business side of that man or woman as well as you think you do.

BTW diluted protectant will still protect as long as it's not really diluted, it just won't protect as well or last as long. Just as diluted dish soap will still clean your hands, it just might not clean your hands as well.

That's my 2 cents. Now back to reading some more threads.



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