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If you had 1-2 years to build it? |
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jtuseo
Carpet Cleaning Specialist
GULLY Joined: 23/November/2005 Location: United States Status: Offline Points: 681 |
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Topic: If you had 1-2 years to build it?Posted: 19/September/2006 at 3:22pm |
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How would you guys do it? As if this were a reality Tv Show. Here is the task. You have 2 years to build up a a Carpet , upholstery, tile & grout cleaning business in less than two years. How would you go about it from the start. You bought a used truck and truck mount you have all of the cleaning chemicals you have all portable machines. You have everything you need to do the labor. Now go out and get the customers.Let's hear it .
Also you have no more than $20,000 to get it up running for a profit. |
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MR. STEAMER
True Patriot
Only in the GTA Joined: 03/March/2004 Location: Canada Status: Offline Points: 14549 |
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Posted: 19/September/2006 at 3:27pm |
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only 20 grand....??
whats the population???
what type of people...rich poor middle class????
you have to know your area to know how to target your marketing..
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doug
King of the One Liners
Just My opinion Joined: 31/January/2004 Status: Offline Points: 32711 |
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Posted: 19/September/2006 at 3:51pm |
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I would sell everything invest the $20,000 and live happily ever after?
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Just My opinion
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HeartlandSteam
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Joined: 11/August/2006 Location: Kansas City Status: Offline Points: 85 |
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Posted: 19/September/2006 at 5:28pm |
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$20,000 is a big number to have available AFTER you've purchased all
equipment and chemicals needed. I wouldnt recommend what I did, but I
only had about $500 in the bank when I walked into my first job :D
Most people do not like the yellowpages, but they DO work, even though they are kind of a rip off. I recommend like a 1/4 page or a 1/2 page ad. I myself have been targeting customers on the internet. Post your business on every single free business listing out there, and then choose wisely on the ones you are willing to pay for. Attend as many seminars as you can. Get certified in everything. Pass out cards to everyone you come across, make sure your always enthusiastic about your business. Hang door hangers, pass out flyers, send offers in a professional letter form offering to clean at a discount for the first time. You probably wont get much business at the beginning from doing that, but keep sending them that same letter. Remember its not always about getting that business immidiatley, its about getting them to remember your name, so when they do need a carpet cleaner they will remember you. When you do start getting business, HIRE PROFESSIONALS. Do not hire a buddy that just needs a job. I've found that you'll save in the long run by spending a little more on a good employee, instead of hiring some nobody for $10 an hour. Im sure there are many other things you could do that I have failed to mention. Just remember, DOING GOOD WORK IS YOUR BEST MARKETING TOOL! wow i didnt mean to type that much... ![]() Edited by HeartlandSteam - 19/September/2006 at 5:31pm |
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dennis_is_ok
Carpet Cleaning Specialist
Joined: 02/August/2005 Location: Canada Status: Offline Points: 460 |
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Posted: 19/September/2006 at 9:44pm |
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I would take the 20K, go to school and get a degree in Marketing!
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jtuseo
Carpet Cleaning Specialist
GULLY Joined: 23/November/2005 Location: United States Status: Offline Points: 681 |
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Posted: 19/September/2006 at 9:58pm |
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$20,000 is peanuts in this day in age. Lets get some real responses. Population 6 million people. Lower class up to high class.
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John L
Carpet Cleaning Guru
Joined: 29/November/2004 Location: I'm Right Here! Status: Offline Points: 4013 |
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Posted: 19/September/2006 at 10:38pm |
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Ask nightrider, He would know for sure........
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HeartlandSteam
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Joined: 11/August/2006 Location: Kansas City Status: Offline Points: 85 |
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Posted: 19/September/2006 at 10:45pm |
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$20,000 is not peanuts for a start-up company...and 5 or 6 million people? I live in KC only 2.3 mil here :-(
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http://www.heartlandsteamcleaning.com
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nightrider
Marketing Master
Joined: 12/March/2004 Status: Offline Points: 4666 |
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Posted: 20/September/2006 at 12:36am |
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All I can say is " WHAT A BORING REALITY T.V SHOW THAT WOULD BE " The advertisers would pull the plug after the first episode .........The question here is very simple but requires a complex answer....Soooooo.......to boil it down would be this........
Most of you out there already experienced this very same test, most of you bought a used truck to start, had chemicals, and did the labour and paid for hired help from time to time...............the only factor would be the 20,000 dollars.......so let's say you would have 5,000 dollars to get it running & 8 years to make it a success story.............the answer is......................
WHAT HAVE YOU DONE UNTIL NOW, AND LOOK AT HOW SUCCESSFUL YOU ARE TODAY............IF YOU ARE NOT A SUCCESS , THEN IT DOESN'T REALLY MATTER WHAT YOU WOULD DO WITH 20,000 DOLLARS YOU WOULD JUST GET TO WHERE YOU ARE RIGHT NOW 6 YEARS AGO.........WHICH MEANS ......YOU CAN PUT ALL THE ICING AND DECORATIONS ON THE CAKE.........BUT IF IT TASTES LIKE sh*t...........YOUR EFFORTS WERE ALL IN VAIN..........SEE YA
NIGHTRIDER Edited by nightrider - 20/September/2006 at 12:39am |
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HeartlandSteam
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Joined: 11/August/2006 Location: Kansas City Status: Offline Points: 85 |
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Posted: 20/September/2006 at 6:52am |
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I thought he was just wanting to know how to allocate $20,000 in marketing for a startup company, of course that is boring.
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dennis_is_ok
Carpet Cleaning Specialist
Joined: 02/August/2005 Location: Canada Status: Offline Points: 460 |
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Posted: 20/September/2006 at 7:21am |
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how long would you slave over your wand only to make 30,000 a year before you throw in the towel and look for a union job at Canada Post?
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HeartlandSteam
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Joined: 11/August/2006 Location: Kansas City Status: Offline Points: 85 |
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Posted: 20/September/2006 at 7:25am |
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only $30,000 would hurt
But never the union!!!
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nightrider
Marketing Master
Joined: 12/March/2004 Status: Offline Points: 4666 |
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Posted: 20/September/2006 at 12:51pm |
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My point is directed exactly on the 20,000 dollars..........I simply replaced the $ 20,000 with $ 5,000.................if you can't make anything happen with $ 5,000..........then that's it...........you're not going to do any better with $ 20,000.........you'll just make the same mistakes with a multiple of 4
Nightrider Edited by nightrider - 20/September/2006 at 12:52pm |
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MR. STEAMER
True Patriot
Only in the GTA Joined: 03/March/2004 Location: Canada Status: Offline Points: 14549 |
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Posted: 20/September/2006 at 3:28pm |
Here is what would happen......even with all the equipemnt. 20 grand wouldn't go anywhere...
you'd have to make up your mind as to how you would advertise.
6 Million people would probally be approx 1 million or so households...there goes your 20 grand one shot...so you got to make it good...
are you gonna go for the quick hit??? 2 rooms and a hall 29.95 and hope for volume
or
Your going to go top of the line .40 to .50 cents a sq ft...
So right off the bat YP is out you don't have enough
direct mail is an option but you are going to get the coupon clipper cheap quick fix customer....at 1.5 to 4.5 cents 20 grand will give you one mailing.
There goes the Higher class customer...why because they throw direct mail in the garbage...even if you target them good luck..lol
Post cards...ALOT MORE EXPENSIVE...but the High end customer will sooner read something addressed to them with their name on it. you can more effectively target the areas you want (bonus)....and if the post card looks good you might have it made.
Radio Time....if you can get on the right station....I would always go talk radio or news/talk...reaches a lot of people but might not be people in you service area...
News paper...I would say local...but then you risk the chance of getting the cheapy....
what ever plan you have 20 grand doesn't last long and you have to make this first 20 grand work for you and make you more money...
I personally could spend 20 grand a month on advertising easy...to service 6 million people...
you got one shot don't blow it
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