Advertising

Don't kid yourself Steamer,it's not so much the name "Sears" so much as customers  hearing that steamer does a good job

 

where I live the Sears name was mud,therefore they're CC's are no more.

as far as advertising it's tough for me to say with me living in such a different area

100,000 flyers and I'd be sending them to outlying cities as well

 

population is only 80,000 here

As an o/o I can easily cover my advertising cuz in the last year and a half I've only spent $85 a month on a yellow page ad.The rest has been WOM and referral

 

but I do alot of commercial work as well which was a matter of pounding the pavement

 

You should have no troubles charging what Sears does or more,usually it's more in your head than the customers.......I know it took me a while to get over that hurdle

 

but again it boils down to what your geographical market will bear

Steamer the ratio is One Potential call per thousand flyer's. So I've heard.

Don: Is that in Canada to I thought it was just the US they bought back?

Mr.Steamer, Have you checked the prices for radio & tv?

Good ad copy could bring back 2-4%. I believe the national average for mailings is around 3% with good copy. Good luck and keep us posted on the results if you persue this.

Well the mailings will be my first form of adverts... I did look at all news radio 1010 still a little high..

I may run a local add in the paper as well... plus I have pads going out at the end of this month

25 sheets thick... it'll last for a long time

Mr. Steamer you must be consistant with things like logos and fonts for your co. name etc. That is why we do our own layouts when it comes to the printing.  They may supply art work etc.. But we supply and make sure we get proofs before anything is printed where our name is concerned .