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Newbie, Let’s talk flyers..

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pirate View Drop Down
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Joined: 13/December/2005
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Post Options Post Options   Thanks (0) Thanks(0)   Quote pirate Quote  Post ReplyReply Direct Link To This Post Topic: Newbie, Let’s talk flyers..
    Posted: 13/December/2005 at 4:56pm

Hey guys,
I am ready to take the jump into CC.  I will be able to get a decent portable setup, van, uniform, and will be working with a relative to learn the business.  The one thing I am worried about is getting my initial customer base started...

Here is my plan.  I am currently a meter reader for an electric company and am a very fast long distance walker.  So, I am sure I can nock out 200 flyers a day easy.  I have a computer and a printer to make my own flyers daily.  So if I do this religously 5 days a week what kind of results should I have assuming my flyers look good and my price is fairly low.  Not too low of course.

Thanks

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nightrider View Drop Down
Marketing Master
Marketing Master


Joined: 12/March/2004
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Post Options Post Options   Thanks (0) Thanks(0)   Quote nightrider Quote  Post ReplyReply Direct Link To This Post Posted: 13/December/2005 at 5:35pm

Hate to burst your bubble Pirate, but the carpet cleaning ship has NO GOLD to pillage and NO JEWELRY to bring home as a trophy for your girlfriend.

You can count on 1% return on giving out flyers, perhaps you might achieve 2% but don't bet on it.

In other words .......hand out 1,000 flyers and you probably will get 10 calls, whether you will actually clean those 10 calls is another story.

When you call them back, they will ask you what type of cleaning you do, then they will ask " Do you guys come with a big truck and just come into my home with the hoses " or do you guys flush all that sh*t from my carpet down my toilet and make a mess like the guys that did Mrs. Smith down the road.

I think at this time reading meters sounds real good.

Why not put a flyer into each house where you go offering them consultation of how to cut their electricity bills. You should have the knowledge as to where they are going wrong in the way they heat or cool their homes, wattage used in the light, outside lighting, timers, whatever.................you'll always make money in a service offering your customer ways to save money.

                                 Nightrider



Edited by nightrider
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pirate View Drop Down
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Joined: 13/December/2005
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Post Options Post Options   Thanks (0) Thanks(0)   Quote pirate Quote  Post ReplyReply Direct Link To This Post Posted: 13/December/2005 at 5:42pm

So what would you suggest to get initial customers. Every one has to start somewere and Im willing to bust my ass from the beginning until I start getting repeat business, referals, and a few ads here and there.

Also being a meter reader I have as much knowledge on home efficeincy as the next guy..   I am ready for CC..

 

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nightrider View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote nightrider Quote  Post ReplyReply Direct Link To This Post Posted: 13/December/2005 at 5:55pm

The best advice I can give you is..........don't re-invent the wheel.

See what the other cleaners in your area are doing, and if it's working for them .........it will work for you.

Every cleaner will give you different advice, only because every cleaner lives in a different area that you do.

Go to a bookstore and read up on marketing, and use your creative imagination to sway the customer towards you.

You can take the " Green Clean route "

You can offer emergency service whereas if they drop a pot of coffee within 2 months after the cleaning you will return and clean it free.

2 for 1 always works.

best thing.........see what the others offer, and outdo them.

                                Nightrider

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Steaminpile View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Steaminpile Quote  Post ReplyReply Direct Link To This Post Posted: 13/December/2005 at 7:30pm

flyers in the local newspaper worked well for me when I first started out

 

I hand bombed them for a while but it sure was slow,,,,,,,I usually got calls the day they went out in the paper

 

then it's suprising how long some people hang on to those things

 

 

still clean for many of those same customers though



Edited by Steaminpile
A.K.A.
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John L View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote John L Quote  Post ReplyReply Direct Link To This Post Posted: 13/December/2005 at 9:32pm

Hey pirate...Keep your City job...If you have no experience in marketing you will be eating macaroni and cheese 32 different ways...hope your a good cook...Nah, nah

Not trying to discourage you.... Having business/marketing/accounting/sales/communications skills knowledge is a plus and also the adrenalin and persistence for being an entrepreneur...

good luck man.........

 

 

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pirate View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote pirate Quote  Post ReplyReply Direct Link To This Post Posted: 13/December/2005 at 10:42pm
Come on guys..  I make 9 dollars an hour 10 hours a day working for an anus of a boss.  So, without a degree I wont be able to average that after expenses?  I would like to hand out 1000 door hangers a week and make cold calls remainder of the day.  I would have to average more then 9 dollars an hour.  My uncle started his business 10 years ago and he is LAZY and makes a decent buck.  Im 30 years old and just hate working for someone else especially my line of work.  If I could profit $100 a day I would be happy.  Though I will be shooting for $400 a day.
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MR. STEAMER View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote MR. STEAMER Quote  Post ReplyReply Direct Link To This Post Posted: 13/December/2005 at 11:10pm

Go for it... you might want to knock on the door or ring the bell and hand it to the person...in person.

I send out over 250 thousand flyers every month

I'm lucky to get .00004%...lol

but nothing tried nothing done

www.mr-steamer.com
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John L View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote John L Quote  Post ReplyReply Direct Link To This Post Posted: 13/December/2005 at 11:11pm

Alright then pirate...u have your goals set now go for it.... We all started with an itch to be free from that jerk boss....

1000 flyers every week... ads in weeklys...the 3' rule which is anyone within 3' of you...you hand them your calling card...you know what I'm saying??? right???

Make a 2 sided biz card that you can fold in half... the inside has your info and the outside looks like someone dropped a $20 bill... Drop'em everywhere you go....People pick'em up real quick....The $20  they get off the cleaning...

JUST DO IT.....................goodluck man...............

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nightrider View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote nightrider Quote  Post ReplyReply Direct Link To This Post Posted: 13/December/2005 at 11:33pm

I think you got some pretty good encouragement from the pro's in the trade.........don't take my posts to heart I'm just the KleenKuip Joker.

                              Nightrider

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pirate View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote pirate Quote  Post ReplyReply Direct Link To This Post Posted: 13/December/2005 at 11:35pm

Mr. Steamer,

Those 250 thousand flyers every month..  Are those hand delivered to the door or do they arive in the mail?  Myself, nothing in my mail gets looked at if its an advertisement but I always look at the flyers on my door.  So this is the reason I am thinking using my walking speed 2 -3 hours a day to hang some catchy flyers with a guarenteed prequoted price.    I have read on here some of you guys hang flyers on the block you just worked and get good call returns off that.  So are those thousands from mail or on the door?

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John L View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote John L Quote  Post ReplyReply Direct Link To This Post Posted: 14/December/2005 at 12:43am

pirate... the fastest way to pass flyers out is drive...grab a passenger... have 1" masking tape...your passenger will tape your flyer to the maibox post... not the mailbox....It's faster...you will get more out...but also cost some gas expense but worth it...

 

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dennis_is_ok View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote dennis_is_ok Quote  Post ReplyReply Direct Link To This Post Posted: 14/December/2005 at 3:22pm
rule #1 dont listen to anybody from Quebec La Belle Province the are probably stuck in the FLQ days and can't find their way into the year 2000.
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MR. STEAMER View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote MR. STEAMER Quote  Post ReplyReply Direct Link To This Post Posted: 14/December/2005 at 9:50pm
Originally posted by pirate pirate wrote:

Mr. Steamer,

Those 250 thousand flyers every month..  Are those hand delivered to the door or do they arive in the mail?

Man they are hand delivered...comes with the local paper in the coupon envelope....  and I would say we handle 3% inquires but not all book some people just call for information or a quote.

In my area we have a lot of competition.... one of the biggest advertisers here CANADIAN STEAM does 2 rooms and a hall for 34.95..

and they send out a coupon twice a week.....I loose alot to them

www.mr-steamer.com
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