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19 Costly Marketing Mistakes.............

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John L View Drop Down
Carpet Cleaning Guru
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Joined: 29/November/2004
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Post Options Post Options   Thanks (0) Thanks(0)   Quote John L Quote  Post ReplyReply Direct Link To This Post Posted: 09/March/2008 at 5:28pm
soil.. Your everywhere.. No jobs..? Porty collecting dust..?  LOL
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Soil Lint Green View Drop Down
Carpet Cleaning Specialist
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Joined: 30/December/2007
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Soil Lint Green Quote  Post ReplyReply Direct Link To This Post Posted: 09/March/2008 at 6:55pm
I don't work 24 hours a day, John.  How is the channel surfing working out for you?
Portys say hi

It's ORY GUN, not OR A GONE. Learn to talk.
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prouddadx3 View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote prouddadx3 Quote  Post ReplyReply Direct Link To This Post Posted: 09/November/2008 at 6:08pm
To all the Joe Polish Fans,
His genius is getting his sheep do all the hard work for him. They pay $12,000 a year to meet four times a year and share their best ideas with each other and then he takes them as his own. I do not know if any of his ideas were originally his. He also looks for marketing trends and then brings in the countries experts to teach his sheep. This year they are working on websites and online marketing. Maybe we should do the same for free.

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pilediver View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote pilediver Quote  Post ReplyReply Direct Link To This Post Posted: 09/November/2008 at 9:04pm
There all Kool-Aid drinkers.   Polish brainwashed hog wash.   But if you like their stuff the Glide Goof will sell  you 1/2 hour consulting questions.?

Ask the Goof about the price of oil now...
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cmaster View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote cmaster Quote  Post ReplyReply Direct Link To This Post Posted: 09/November/2008 at 11:46pm
Please don't ask Kenny anything unless you want to hear more BSWacko

The STD Meter
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prouddadx3 View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote prouddadx3 Quote  Post ReplyReply Direct Link To This Post Posted: 10/November/2008 at 7:31pm
Joe Polish Nuggets:
A monthly news letter to customers.
Neighbor bags work when canvasing a subdivision as do yards signs.
Customer testimonials are huge Have clients rate you on Google maps
If none of his stuff worked he would not  have sheep who pay$12,000.
http://www.colorado-carpet-masters.com/carpetcleaningBoulder.htm
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duckcountry View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote duckcountry Quote  Post ReplyReply Direct Link To This Post Posted: 11/November/2008 at 1:25am
Originally posted by prouddadx3 prouddadx3 wrote:

Joe Polish Nuggets:
A monthly news letter to customers.
Neighbor bags work when canvasing a subdivision as do yards signs.
Customer testimonials are huge Have clients rate you on Google maps
If none of his stuff worked he would not  have sheep who pay$12,000.
http://www.colorado-carpet-masters.com/carpetcleaningBoulder.htm


His material is good and it is one way of looking at any business.  Some people aren't wired that way and are doing well and are quite happy with the way they do business.

There must always be at least two ways to view anything (both equally good ideas) or the one doing the viewing could be said to be a zealot, blind to the value of the opinion of others.  The people like that are eating it on the financial markets right now and rightly so.
Are you in a high paying business or are you just a self employed low paid grunt who thinks this business provides dignity?
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prouddadx3 View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote prouddadx3 Quote  Post ReplyReply Direct Link To This Post Posted: 11/November/2008 at 7:58am
Joe has lots of good ideas as do other marketing gurus. He tends to rub us wrong because he overwhelms us with his marketing message. I do think he his to expensive but to ignore the invention of the wheel or electricity would be foolish. At the very least he gives us a working model on how to share ideas and improve them.
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John L View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote John L Quote  Post ReplyReply Direct Link To This Post Posted: 11/November/2008 at 1:51pm
He has some HomeOwners scared $hitless with his unethical unscrupulous words. Makes a person want to go rent a RUG-DOCTOR.
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duckcountry View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote duckcountry Quote  Post ReplyReply Direct Link To This Post Posted: 11/November/2008 at 3:42pm
I have found that those who expect to be taken advantage of gravitate to the ones who will do the taking.  In effect theirs is a self fulfilling prophecy.

Joe Polish would have nothing to do with that.  What is a tool in one man's hand is a weapon in another.
Are you in a high paying business or are you just a self employed low paid grunt who thinks this business provides dignity?
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prouddadx3 View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote prouddadx3 Quote  Post ReplyReply Direct Link To This Post Posted: 11/November/2008 at 10:17pm
I've spent time with Joe and I don't think he is crooked or unethical. I also don't think he tries to scare consumers. All in all I think he has done much more good for our industry. I would recommend his starter book to anyone who owns a service business and if they implemented all his ideas they would have a very profitable business. You can find lots of ideas on my website that percolated from his Platinum group.
http://www.colorado-carpet-masters.com/carpetcleaningBoulder.htm

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John L View Drop Down
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Joined: 29/November/2004
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Post Options Post Options   Thanks (0) Thanks(0)   Quote John L Quote  Post ReplyReply Direct Link To This Post Posted: 11/November/2008 at 10:48pm

When a consumer reads a ad from a cleaner using Joes words ie-unethical,scrupulous the consumer could well believe your within that catagory also.. That shouldnt even be brought up in your ads.. BENEFITS not negativity about your trade..

I checked some electrician, plumbing ads and they dont bad mouth their competition.
 
Hire us for your Electrical needs so your house dont burn down because of unethical electricians.. That would scare the crap out of me and i would do it myself.. 


Edited by John L - 11/November/2008 at 10:49pm
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duckcountry View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote duckcountry Quote  Post ReplyReply Direct Link To This Post Posted: 12/November/2008 at 12:59am
True that consumers flinch at that tactic.  But an information line that serves the community is good and you do take on a different appearance in the prospect's eyes as the industry expert who would be the person they could only wish would clean their carpets rather than the marlboro man who looks like he slept with the dogs last night.

I agree with what he does, I do agree with the specifics much of the time.
Are you in a high paying business or are you just a self employed low paid grunt who thinks this business provides dignity?
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prouddadx3 View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote prouddadx3 Quote  Post ReplyReply Direct Link To This Post Posted: 12/November/2008 at 10:00am
That is the beauty of America. We can like or dislike anyone or everyone. We can take the good a person says and use it to better our world or our profession. We can also be foolish and ignore a persons body of work because we disagree with one of his hundreds of ideas. Take the good from each person and learn from their mistakes so that you do not have to do them also. What can I do to make the lives of those around me better? Evolve. Change your relationships. Change your community. Be happy, it is liberating and honestly, most of Piranha marketing stuff is Gold. Tongue Big%20smile LOL 
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