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What do you do about this?

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jtuseo View Drop Down
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GULLY

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Post Options Post Options   Thanks (0) Thanks(0)   Quote jtuseo Quote  Post ReplyReply Direct Link To This Post Topic: What do you do about this?
    Posted: 02/December/2006 at 7:49pm
What do you do when your in a local newspaper & there are other Carpet cleaners in the paper as well how do you make yourself stand out?
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doug View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote doug Quote  Post ReplyReply Direct Link To This Post Posted: 02/December/2006 at 8:03pm

Where are the other cleaners advertising. In what section? When I used to advertise I used to specify where I wanted my ad. It would be beside say the crossword puzzle all the time. My other ads would say see our ad beside the crosswors puzzle if you are running a special. I would find a good spot and request it for all my advertising. Let the rest stay on the same page all bunched together? Sometimes you just have to make your point with the advertising agent you are dealing with at the paper, most of them are on some sort of commission so just want to sell you an ad and go. Tell them exactly what you want and where you want to be?

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MR. STEAMER View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote MR. STEAMER Quote  Post ReplyReply Direct Link To This Post Posted: 02/December/2006 at 8:08pm
Great post Doug...always take the top right corner of any page...very important...I've heard the cross word puzzle thing before, but never tried it
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jtuseo View Drop Down
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GULLY

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Post Options Post Options   Thanks (0) Thanks(0)   Quote jtuseo Quote  Post ReplyReply Direct Link To This Post Posted: 02/December/2006 at 11:02pm
Good info Doug. This is the situation. Its a home improvement section. There is one other Carpet Cleaner. Our Ads are right next to eachother.I should try to get on the page before him your saying?
 
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doug View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote doug Quote  Post ReplyReply Direct Link To This Post Posted: 02/December/2006 at 11:07pm
You never want to be on the same page as another cleaner?  I used to go in those. I would want exclusivity it worked for awhile. Now when I look at them it is like looking a a price war of specials amongst cleaners?  I used to also do a word ad in those like a cleaning topic it made you look like a contributer and that would make you stand out as not being just c arpet cleaner.
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cmaster View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote cmaster Quote  Post ReplyReply Direct Link To This Post Posted: 02/December/2006 at 11:42pm
Never advertise in a publication, unless you are exclusive
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jtuseo View Drop Down
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GULLY

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Post Options Post Options   Thanks (0) Thanks(0)   Quote jtuseo Quote  Post ReplyReply Direct Link To This Post Posted: 02/December/2006 at 11:45pm
Doug can you give an example
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doug View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote doug Quote  Post ReplyReply Direct Link To This Post Posted: 03/December/2006 at 10:29am
Just copy someone elses cleaning tips column.  I used to write a bi weekly as in the paper for a couple of years. On topice from cleaning methods to cleaning machines and cleaning results spotting you choose. I wroet my own but there are even tips here that Ted has already wrote for you pick one?
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MR. STEAMER View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote MR. STEAMER Quote  Post ReplyReply Direct Link To This Post Posted: 03/December/2006 at 12:32pm
Hey good Idea...did you pay to put the column in...or did they give you a free space???
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doug View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote doug Quote  Post ReplyReply Direct Link To This Post Posted: 03/December/2006 at 2:37pm
It was a paid ad? got good results I just got lazy as usual?
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cmaster View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote cmaster Quote  Post ReplyReply Direct Link To This Post Posted: 03/December/2006 at 2:45pm
No way
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doug View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote doug Quote  Post ReplyReply Direct Link To This Post Posted: 03/December/2006 at 2:49pm
The only good thing is I think I kept all the ads. Maybe I can rerun them?
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cmaster View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote cmaster Quote  Post ReplyReply Direct Link To This Post Posted: 03/December/2006 at 3:16pm
Now you're thinking
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Hammy View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Hammy Quote  Post ReplyReply Direct Link To This Post Posted: 03/December/2006 at 4:26pm
Dougs Helpful Tips! Big smile

Edited by Hammy - 03/December/2006 at 4:27pm
Could somebody just clean my carpets!
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