Buzz Words

"I have lost by attempting to sell someone what he needs as opposed to what he wants."


Yep, I have lost lots of sales by trying to do it this way too. For instance, I was trying to sell glides to cleaners for $169 back in 2003. But that was not what most cleaners wanted, so sales never really went anywhere, but down. Now I sell them what they really want, which is a WAND and a GLIDE for the $169 price! Sales have taken off to the highest level ever as a result. I hardly have time to post here anymore as a result.

Bottom Line: Give the people what they want. Your sales and bottom line will be happy when you do!

Edited by nightrider - 23/November/2007 at 3:27pm

Ted;

Although you are correct in terms of being "more through" ---which means offering more and more information---however, I have found that by doing so, the potential purchaser you are demoing to , will not comprehend the majority of it in the first place.

That doesn't mean; however, that my comments will sway your presentation because you are alot like myself: We give a lot of information because we have a lot to give to the customer.

But, it still doesn't change my opinion and experience above.

Good Fortune;
Ed Valentine
cross-american corp.