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JUST A LITTLE GIMMICK I USED IN THE PAST |
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nightrider 
Marketing Master 
Joined: 12/March/2004 Status: Offline Points: 4666 |
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 Topic: JUST A LITTLE GIMMICK I USED IN THE PASTPosted: 05/December/2005 at 7:15pm |
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Anytime, things were slow or I needed an edge to compete with the competition I always came up with different ideas to make my service sound superior or a better deal. I used to have 5 students evenings and 3 daytime housewives call customers and offer " FREE CARPET CLEANING " The catch was that they had to pay .15 to .20 cents per square foot for the " Scotchguard ". It was a great success and worked for every spring & fall special I ran. Yes I diluted the " Scotchguard " down to below recomended levels to save on the product. Nightrider |
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MR. STEAMER
True Patriot 
Only in the GTA Joined: 03/March/2004 Location: Canada Status: Offline Points: 14549 |
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Posted: 05/December/2005 at 9:22pm |
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A young dating couple were driving down the road in a
very busy area, when things started to get somewhat passionate. So they decided to pull over and park and have some fun. Things were really getting hot, and they were not paying any attention to what was going on outside. All of a sudden a policeman was tapping on their window. The cop could hardly contain himself. "Didn't you know that you are not suppose to be having sex in public?" he asked the couple. Being embarrassed at being caught, they said yes and apologized. "Well," he said, "I will have to write you a ticket." So the cop wrote the ticket and reminded them next time to watch their behavior. After getting dressed the girlfriend asked her boyfriend what the policeman wrote the ticket for. He responded ..."Doing 69 in a 35 mph speed zone!!" |
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www.mr-steamer.com
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dennis_is_ok
Carpet Cleaning Specialist 
Joined: 02/August/2005 Location: Canada Status: Offline Points: 460 |
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Posted: 05/December/2005 at 9:59pm |
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VORTEX
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Joined: 05/December/2005 Status: Offline Points: 9 |
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Posted: 05/December/2005 at 11:23pm |
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nightrider thats a little risky dont you think when people see or hear free they think its all free
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PILE_LIFTER
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Joined: 05/December/2005 Location: United Kingdom Status: Offline Points: 32 |
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Posted: 05/December/2005 at 11:58pm |
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i'll give that one a try dam smart if you ask me/////free/////but really not free
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John L
Carpet Cleaning Guru 
Joined: 29/November/2004 Location: I'm Right Here! Status: Offline Points: 4013 |
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Posted: 06/December/2005 at 1:22am |
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Similar to a Joe Polish tactic........That's the secret... getting in the house...then upsell like a mad carpetcleaner......
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MR. STEAMER
True Patriot
Only in the GTA Joined: 03/March/2004 Location: Canada Status: Offline Points: 14549 |
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Posted: 06/December/2005 at 8:36am |
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I call it bull $hit cleaning....thats why we get such a bad wrap....a lot of customers are shocked when there are really no extra charges. |
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www.mr-steamer.com
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carpetologist
The Great Hardini
Hocus Pocus Joined: 20/January/2004 Location: Canada Status: Offline Points: 1712 |
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Posted: 06/December/2005 at 10:02am |
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Imagine nightrider cheating on mixing his Scotchgard rather thin. Although I know of a few hundred other carpet cleaners who do the exact same thing. But atleast he is upfront about it with his peers. We sell very little Scotchgard to many who make a lot of money spraying it. I often wondered how they did it and nightrider let the cat out of the bag. I know I sleep well at night, how about you? |
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Kleen Kuip Supply Mart Inc.
New & Used Professional Carpet Cleaning Machines, Restoration Equipment, Training, Service and Supplies |
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nightrider
Marketing Master
Joined: 12/March/2004 Status: Offline Points: 4666 |
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Posted: 06/December/2005 at 3:25pm |
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What funny cigarettes are you smokin Steamer, what extra charges, can you read a post...................we offered FREE CARPET CLEANING with the agreement that they accept the charge of the Scotchguard at whatever price............the customer doesn't usually take carpet protector because of the price, but with my gimmick she's getting the carpet cleaned free so she saves money there.............. anyway I hate to have to explain my post and get into a mathamatical explanation to a moron who can"t read or understand simple marketing tactics Nightrider
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MAGIC_STICK
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Joined: 05/December/2005 Location: United States Status: Offline Points: 8 |
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Posted: 06/December/2005 at 3:28pm |
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makes sence to me I'll be using that trick this spring and let you know how it works out thanks nightrider
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VORTEX
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Joined: 05/December/2005 Status: Offline Points: 9 |
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Posted: 06/December/2005 at 4:08pm |
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I tried it out today called 25 people and offered free cleaning and said the only condition was to take the scotchgard at 20 cents and picked up 4 customers for next week and 12 call me backs in the spring maybe it was beginners luck but people like the idea nightrider I sent you a pm please answer me
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CAN_AM
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Joined: 05/December/2005 Location: United Kingdom Status: Offline Points: 9 |
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Posted: 06/December/2005 at 4:53pm |
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I'll try that too, I'll start making some calls with my girlfriend this evening and see what happens, sounds like a plan to me
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MAGIC_STICK
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Joined: 05/December/2005 Location: United States Status: Offline Points: 8 |
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Posted: 06/December/2005 at 5:07pm |
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i just called 10 of my old customers that are real cheapies when it comes to spending money, as soon as they heard FREE Carpet Cleaning the idea of 18cents/foot to protect their carpet from getting dirty too quickly 2 for tomorrow, 2 next week and 6 call back just before mothers day 10/10 nightrider///// now who's gonna win tonights hockey games |
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MR. STEAMER
True Patriot
Only in the GTA Joined: 03/March/2004 Location: Canada Status: Offline Points: 14549 |
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Posted: 06/December/2005 at 7:06pm |
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nightrider...I get it....but it's still BULL!!!!!!!!!!!!!!!!!!!!!!!! it's nightrider and the many faces off...... people up in quebec are slow anyways... would never work here in the gta. unless one of nightriders faces is from the GTA |
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www.mr-steamer.com
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