New Rotovac 360� Video Wow Factor! |
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nextlevel
Newbie Joined: 21/June/2006 Location: United States Status: Offline Points: 30 |
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About the getting customers, I also have a Yellowbook ad coming out in October, a coupon in High School/Girl Scout/Fundraiser/Coupon booklet, more flyers to distributed in about 1 week, then I'll follow that up with some direct mail, when I scape up a bit more money.
Any good ideas to share, i'm all ears. Edited by nextlevel - 18/August/2006 at 1:05am |
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Celestialcarpet
Newbie Joined: 13/August/2006 Location: United States Status: Offline Points: 21 |
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I have gotten pretty quick at emptying and refilling so the process is not a big deal to me, it perhaps takes an extra 10 minutes max, but I plan on refilling once per area. One thing that I have been working on is my cord management while I clean and that has helped a lot. I only have to put my machine over the chords once per clean job. I don't know if that makes sense or not, but it has really cut my time a lot. As for time, hey if you are a new business, you have all the time in the world, but your client might not. I always let my customers know I take the time it takes to do the job right. I say, "the other guy is going to come in and spray a little water around and get the surface dirt, and in 2 months your carpets will look dingy again. It is not new dirt being brought in, it is the old dirt working its way to the surface that was left behind." People are usually like -oh wow. It is funny, but I have found, when you sell people on a level of service, they are willing to pay for it. So some jobs that would have been $150 for the other guy, I charge $200 and people are thanking me, and giving referals. I don't know about you guys, but word of mouth is golden. I also have a few tips on building your name. If you want some tips I am happy to give them but you, but you must identify your working area/market, I am not about to tell secrets to people in my potential market. |
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nextlevel
Newbie Joined: 21/June/2006 Location: United States Status: Offline Points: 30 |
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Celestialcarpet,
In Sacramento, Ca market the customers are bombarded with carpet cleaners, but I too try and push quality of service and found as you have that customers are willing to pay for the quality. What ideas do you have? |
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Celestialcarpet
Newbie Joined: 13/August/2006 Location: United States Status: Offline Points: 21 |
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If you are trying to build a business, the first thing you should think about, is how you are going to get-out of the business. Be sure to choose a name that can be sold. Like - "Bills Carpet Cleaning" can't be sold to another person, but "Shine Carpet Cleaning" can be. That is step one, it may sound silly but that is the first thing you should think of. The second thing you should think of is, how can I get to my market in the midst of all the noise of other advertisers. Rather than try to compete with the big boys, you should seek to reposition your competition, rather than try to compete with them. For instance, I sell people on the rotovac -how? My pamphlet has a picture of the guy with a wand working, and a picture of my rotovac. I show them how the other guy is going to go through and get the surface dirt, and how I pull the dirt from deep in the carpet, keeping the carpets looking fantastic for longer. People seem to eat that up. If you are looking to build a "brand" you need to get in the minds of people. I decided to go with magnets that stick to the fridge. It cost me a pretty penny but I was able to go to the houses that I want to work in - ie the rich nice area. I stuck them near the mail box, and I have been getting calls. The investment is definately long term. I figure people will keep the magnet, and when they need someone, they will go the yellow pages, and see my add that looks just like their fridge magnet. Anyhow, that is where I am at in the process. I also advertise in the restorative qualities to apartments. They like the idea of restoring rather than replacing. So what level of client are you after?
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carpetologist
The Great Hardini Hocus Pocus Joined: 20/January/2004 Location: Canada Status: Offline Points: 1712 |
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I find it interesting that all the wonderful compliments that cleaners are giving the Rotovac 360 are basically coming from Newbies. I have also found that newbies purchase the 360 while the old-timers and professionals are still thinking and quick to reject anything new.
Strange as it may sound, the newbies with little or no knowledge is out-cleaning the professional who is using a wand. As it is totally impossible to keep consistent quality with a human stroke creating the mechanical action opposed to and electrical stroke. And I know I will be challenged on this one and I know you can, but how about your employees?
Work Smarter, Not Harder
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Kleen Kuip Supply Mart Inc.
New & Used Professional Carpet Cleaning Machines, Restoration Equipment, Training, Service and Supplies |
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Celestialcarpet
Newbie Joined: 13/August/2006 Location: United States Status: Offline Points: 21 |
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I am sorry, I just don't understand what you are saying in your last post. How about my employees? They love it! The 360 is the cats meow, and I am done telling people about it, because I don't want competition. Hey all you old carpet cleaners out there - don't by the 360, it sucks. (Secretly, I going to take all your clients with my new machine)
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Superglide Ken
Grand Potentate SGK Joined: 17/March/2004 Location: Canada Status: Offline Points: 4868 |
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I think Ted was giving you a compliment because you have moved beyond the wand(what approx 90% of cleaners use) and getting superior cleaning results because of it.
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Inventor of the Teflon Wand Glide and the Turboteck Rotary Air Duct Cleaners for TMs.
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Michael
Carpet Cleaning Specialist Joined: 18/June/2005 Status: Offline Points: 557 |
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I think he was saying that some people would claim to wand with results
just as good as the 360, though others are more willing to admit the
benefits of the 360, especially employees who aren't typically as
willing to put as much into wanding as an owner/operator.
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carpetologist
The Great Hardini Hocus Pocus Joined: 20/January/2004 Location: Canada Status: Offline Points: 1712 |
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CelestialCarpet,
You just may be right. In my opinion a 360 with a portable does as good a job + maybe better depending on the operator compared to a truckmount & wand.
A truckmount + a 360...now you have the ULTIMATE, ULTIMATE.
Work Smarter, Not Harder
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Kleen Kuip Supply Mart Inc.
New & Used Professional Carpet Cleaning Machines, Restoration Equipment, Training, Service and Supplies |
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Celestialcarpet
Newbie Joined: 13/August/2006 Location: United States Status: Offline Points: 21 |
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Now I think you have it. The only benefit to a portable is that you can close the doors behind you -ie banks etc. that might like that. A truck mount with added degrees is definately worth noticing.
My 360 is awesome with the portable, and I could definately use some more temp.
The 360 literally saves old carpets. My clients can barely believe it.
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carpetologist
The Great Hardini Hocus Pocus Joined: 20/January/2004 Location: Canada Status: Offline Points: 1712 |
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Celestialcarpet,
You are breaking your promise. You said that you are finished telling everyone how good the 360 is as you want to capitalize on the market and take customers away from wanders. I guess it is just so good you simply can't get it out of your mind and you just want to preach the gospel on the 360.
Good for you.
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Kleen Kuip Supply Mart Inc.
New & Used Professional Carpet Cleaning Machines, Restoration Equipment, Training, Service and Supplies |
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Celestialcarpet
Newbie Joined: 13/August/2006 Location: United States Status: Offline Points: 21 |
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Alright man, this is the last time I am going to say it, The 360 is great. For those of you doubters, don't buy one, leave all the profits for us.
Tologist, where you out of? Why are you so gun hoe on the 360? Are you a distributor or something?
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carpetologist
The Great Hardini Hocus Pocus Joined: 20/January/2004 Location: Canada Status: Offline Points: 1712 |
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Yes I am a distributor of Rotovac and other fine products in Toronto and owner of this website. The reason I am drawing you out on saying good things about the 360 is that other carpet cleaners are listening and will believe you.
Now, me being a salesman people will only think that I am attempting to sell them one. Most people look at purchasing as a cost to them as opposed to cleaning faster and better with less physical labour.
It's worth the drive to KK to check out the 360.
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Kleen Kuip Supply Mart Inc.
New & Used Professional Carpet Cleaning Machines, Restoration Equipment, Training, Service and Supplies |
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Celestialcarpet
Newbie Joined: 13/August/2006 Location: United States Status: Offline Points: 21 |
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Carpetoligist, how many loonies for a 360 from you guys? I may be interested in another one. Thanks.
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