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bigrich 
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Joined: 01/August/2006 Location: United States Status: Offline Points: 31 |
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 Topic: COMMERCIAL MARKETINGPosted: 06/October/2006 at 2:02pm |
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I went to do some commercial marketing today. It went ok. I noticed that sometimes you have the workers happily greet you until they find out you’re marketing your carpet cleaning business. Then they kind of ignore you or talk down to you. What's the deal with people sometimes? It still did not discourage me. I'm still pounding the pavement and got 3 leads today on companies that are affiliated with other companies. My question is what is the best way to approach a business? Maybe I can critique my approach. |
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www.AbcoClean.com
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nightrider
Marketing Master 
Joined: 12/March/2004 Status: Offline Points: 4656 |
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Posted: 06/October/2006 at 2:51pm |
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In the 30's.......40's.......50's...........even the 60's & 70's.........walking the beat by pounding the pavement was the way to go........today..........use the telephone........save time............turn 3 leads into 30 and target your customer............,approach a business, like a business..........they want to hear someone say to them that they are there to save them some money.........the rest is up to you
Nightrider
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John L
Carpet Cleaning Guru 
Joined: 29/November/2004 Location: I'm Right Here! Status: Offline Points: 4013 |
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Posted: 06/October/2006 at 5:11pm |
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Did you offer them a "DEMO"??? That usually raps up the sale and what nightrider said about saving them loot.. |
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jtuseo
Carpet Cleaning Specialist 
GULLY Joined: 23/November/2005 Location: United States Status: Offline Points: 681 |
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Posted: 06/October/2006 at 6:08pm |
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I would go there dressed like a clown or dressed in a costume.
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WWW.PREFERREDCARPETCLEANING.COM
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Ninja-wand
Journeyman 
Joined: 03/June/2005 Location: United States Status: Offline Points: 427 |
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Posted: 06/October/2006 at 6:20pm |
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Thats why youre still cleaning with a portable!!
Btw, have your tried usin emulsifiers yet Jtuseo???
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I'll make you TAP OUT!!!
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jtuseo
Carpet Cleaning Specialist
GULLY Joined: 23/November/2005 Location: United States Status: Offline Points: 681 |
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Posted: 06/October/2006 at 9:15pm |
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Rocking a Prochem blazer now bought the emulsifier today. Gonna use it monday.
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WWW.PREFERREDCARPETCLEANING.COM
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Ninja-wand
Journeyman
Joined: 03/June/2005 Location: United States Status: Offline Points: 427 |
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Posted: 06/October/2006 at 9:31pm |
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What brand (emulsifier) did you get?? Let me know how you like it.
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I'll make you TAP OUT!!!
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Hammy
Carpet Cleaning Guru
Joined: 27/September/2006 Location: Canada Status: Offline Points: 10330 |
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Posted: 06/October/2006 at 9:42pm |
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Network: Join a business association,chamber of commerce. It will take you time to build a relationship,but it will introduce you to the right people to sell yourself.Don't waste your time talking to people on the bottom of the ladder.Go Big Or Go Home!
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Could somebody just clean my carpets!
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nightrider
Marketing Master
Joined: 12/March/2004 Status: Offline Points: 4656 |
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Posted: 07/October/2006 at 12:45am |
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Jusat be careful who you step on going up the ladder,.......... because you just might run into them on your way down
Nightrider
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Hammy
Carpet Cleaning Guru
Joined: 27/September/2006 Location: Canada Status: Offline Points: 10330 |
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Posted: 07/October/2006 at 3:05pm |
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Good point! baby steps.
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Could somebody just clean my carpets!
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talzee
Newbie
Joined: 30/October/2006 Location: Canada Status: Offline Points: 25 |
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Posted: 01/November/2006 at 11:54am |
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Commercial jobs come in a lot more the more people you know! Network, Network, Network. Network by trade associations (ie Chambers), Network existing commercial clients, and most importantly network with all your residential clients (most of them work some where, go somewhere, were they can refer you!).
Biggest thing with commercial is deal directly with decision maker! |
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jtuseo
Carpet Cleaning Specialist
GULLY Joined: 23/November/2005 Location: United States Status: Offline Points: 681 |
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Posted: 06/November/2006 at 5:58pm |
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This is what I do If I see a place I think I can get I go in. The rest I just let them call me from my advertizement and referals.
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WWW.PREFERREDCARPETCLEANING.COM
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thermedix
Senior Member
Joined: 01/December/2005 Location: Saint Kitts Status: Offline Points: 176 |
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Posted: 06/November/2006 at 9:38pm |
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I don`t use demo approach any more, I carry a laptop on sales calls that has before and after pics on it, they love it...and you can usually sneak one of their competetion in there, they love to keep up with comp.
BNI has worked very well for me as well!
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It`s not how far you fall...it`s how high you bounce back up...
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nightrider
Marketing Master
Joined: 12/March/2004 Status: Offline Points: 4656 |
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Posted: 07/November/2006 at 2:03am |
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THERE IS A GOOD SALES TRICK I USED TO USE WITH PICS BACK IN THE 80'S, IF YOU WANT TO KNOW WHAT IT IS .......PM me and I'll tell you
nightrider
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